1-
to claim
2-
misleading
3-
advertisement
4-
brand
5-
publicity
6-
to sue
7-
slogan
8-
advertising campaign
9-
consumer
10-
business
11-
to become
12-
to close down
13-
to drop
14-
to grow
15-
to expand
16-
to export
17-
to import
18-
to launch
19-
to manufacture
20-
market
21-
to merge
22-
to produce
23-
to set up
24-
to take over
25-
new
26-
product
27-
to flop
28-
market leader
29-
head
30-
office
31-
branch
32-
boom
33-
to do
34-
to make
35-
deal
36-
decision
37-
job
38-
loss
39-
market research
40-
redundant
41-
well
42-
badly
43-
to mix business with pleasure
44-
unfinished business
45-
to mind one's own business
46-
none of one's business
47-
to mean business
48-
to get down to
49-
to go out of business
50-
any
51-
other
to claim
to claim
sloveso
c
k
l
l
ai
m
m
(zaporovat)

(zaporovat)

tvrdit

to say that something is the case without providing proof for it

disclaim
example
Příklad
Click on words
The controversial article regularly claims that a UFO sighting occurred last night.
Some online platforms often claim the benefits of miracle weight-loss products.

Gramatické Informace:

Přechodný
misleading
misleading
Přídavné jméno
m
m
i
ɪ
s
s
l
l
ea
i
d
d
i
ɪ
n
n
g
g
(zavádějící)

(zavádějící)

klamný

intended to give a wrong idea or make one believe something that is untrue

advertisement
Podstatné jméno
a
æ
d
d
v
v
e
ɜ
r
r
t
t
i
ɪ
s
z
e
m
m
e
ə
n
n
t
t
(reklama)

(reklama)

inzerát

any movie, picture, note, etc. designed to promote products or services to the public

brand
brand
Podstatné jméno
b
b
r
r
a
æ
n
n
d
d
(brand)

(brand)

značka

the name that a particular product or service is identified with

publicity
Podstatné jméno
p
p
u
ə
b
b
l
l
i
ɪ
c
s
i
ə
t
t
y
i
(propagace)

(propagace)

publicita

actions or information that are meant to gain the support or attention of the public

What is "publicity"?

Publicity refers to the efforts and activities undertaken to generate public attention and awareness for a person, organization, product, or event. It involves using various media channels, such as newspapers, magazines, television, radio, and online platforms, to spread information and create a positive image. Publicity aims to build reputation, attract interest, and increase visibility, often through press releases, media appearances, promotional events, and other strategic communications. The goal is to influence public perception and foster engagement with the target audience.

to sue
to sue
sloveso
s
s
ue
u
(podat žalobu)

(podat žalobu)

žalovat

to bring a charge against an individual or organization in a law court

Gramatické Informace:

Přechodný
slogan
Podstatné jméno
s
s
l
l
o
g
g
a
ə
n
n
(heslo)

(heslo)

slogan

a short memorable phrase that is used in advertising to draw people's attention toward something

What is a "slogan"?

A slogan is a short, catchy phrase used by a company or organization to convey its message, promote a product or service, or reinforce its brand identity. Slogans are designed to be memorable, often with a simple, persuasive message that resonates with the target audience. They are typically used in advertising, marketing campaigns, and branding materials to create emotional connections with consumers and leave a lasting impression. A good slogan helps to differentiate a brand from its competitors and communicate its core values or benefits.

advertising campaign
Podstatné jméno
uk flag
/ˈædvɚtˌaɪzɪŋ kæmpˈeɪn/
(marketingová kampaň)

(marketingová kampaň)

reklamní kampaň

a coordinated and strategic effort to promote a product, service, or brand using a series of advertisements or marketing messages over a period of time

What is an "advertising campaign"?

An advertising campaign is a series of coordinated advertisements that are designed to promote a product, service, or brand over a specific period. These campaigns are planned with clear goals, such as increasing brand awareness, generating sales, or promoting an event. An advertising campaign often includes multiple media channels, such as television, social media, print, and online ads, to reach a broad audience. It involves careful planning, creative development, and measurement to ensure that the message effectively connects with the target audience and achieves the desired outcome.

Gramatické Informace:

Složené Podstatné Jméno
consumer
consumer
Podstatné jméno
c
k
o
ə
n
n
s
s
u
u
m
m
e
ɜ
r
r
(uživatel)

(uživatel)

spotřebitel

someone who buys and uses services or goods

business
business
Podstatné jméno
b
b
u
ɪ
s
z
i
n
n
e
ɪ
ss
s
(byznys)

(byznys)

podnikání

the activity of providing services or products in exchange for money

to become
to become
sloveso
b
b
e
ɪ
c
k
o
ʌ
m
m
e
(dostat se)

(dostat se)

stát se

to start or grow to be

Gramatické Informace:

linking verb
to close down
to close down
sloveso
uk flag
/klˈoʊs dˈaʊn/
(zavírat)

(zavírat)

uzavřít

(of a business, shop, company, etc.) to no longer be open or operating, particularly permanently

open

Gramatické Informace:

Neprůchodný
Frázový Stav
inseparable
sloveso fráze
close
částice fráze
down
to drop
to drop
sloveso
d
d
r
r
o
ɑ
p
p
(odložit)

(odložit)

pustit

to let or make something fall to the ground

Gramatické Informace:

Přechodný
to grow
to grow
sloveso
g
g
r
r
o
w
(zvětšit se)

(zvětšit se)

růst

to become greater in size, amount, number, or quality

Gramatické Informace:

Neprůchodný
to expand
to expand
sloveso
e
ɪ
x
ks
p
p
a
æ
n
n
d
d
(expanzní)

(expanzní)

rozšířit

to become something greater in quantity, importance, or size

Gramatické Informace:

Neprůchodný
to export
to export
sloveso
e
ɪ
x
ks
p
p
o
ɔ
r
r
t
t
(vyvážet)

(vyvážet)

exportovat

to send goods or services to a foreign country for sale or trade

import

Gramatické Informace:

Přechodný
to import
to import
sloveso
i
ɪ
m
m
p
p
o
ɔ
r
r
t
t
( dovážet )

( dovážet )

importovat

to buy goods from a foreign country and bring them to one's own

export

Gramatické Informace:

Přechodný
to launch
to launch
sloveso
l
l
au
ɔ
n
n
ch
ʧ
(zahájit)

(zahájit)

spustit

to start an organized activity or operation

abolish

Gramatické Informace:

Přechodný
to manufacture
to manufacture
sloveso
m
m
a
æ
n
n
u
j
ə
f
f
a
æ
c
k
t
ʧ
u
ɜ
r
r
e
(vyrábět)

(vyrábět)

vyrobit

to produce products in large quantities by using machinery

Gramatické Informace:

Přechodný
market
market
Podstatné jméno
m
m
a
ɑ
r
r
k
k
e
ɪ
t
t
(tržiště)

(tržiště)

trh

a public place where people buy and sell groceries

to merge
to merge
sloveso
m
m
e
ɜ
r
r
g
ʤ
e
(sjednotit)

(sjednotit)

sloučit

to combine and create one whole

disunify

Gramatické Informace:

Neprůchodný
to produce
to produce
sloveso
p
p
r
r
o
d
d
u
u
c
s
e
(produkvat)

(produkvat)

vyrábět

to make something using raw materials or different components

Gramatické Informace:

Přechodný
to set up
to set up
sloveso
uk flag
/sˈɛt ˈʌp/
(zřídit)

(zřídit)

založit

to establish a fresh entity, such as a company, system, or organization

abolish

Gramatické Informace:

Přechodný
Frázový Stav
separable
sloveso fráze
set
částice fráze
up
to take over
to take over
sloveso
uk flag
/tˈeɪk ˈoʊvɚ/
(uchopit)

(uchopit)

převzít

to begin to be in charge of something, often previously managed by someone else

Gramatické Informace:

Přechodný
Frázový Stav
separable
sloveso fráze
take
částice fráze
over
new
new
Přídavné jméno
n
n
e
w
(nedávný)

(nedávný)

nový

recently invented, made, etc.

old
product
product
Podstatné jméno
p
p
r
r
o
ɑ
d
d
u
ə
c
k
t
t
(výrobek)

(výrobek)

produkt

something that is created or grown for sale

to flop
sloveso
f
f
l
l
o
ɑ
p
p
(skákat)

(skákat)

plácnout

to move in a loose, uncontrolled, or erratic manner

Gramatické Informace:

Neprůchodný
market leader
Podstatné jméno
uk flag
/mˈɑːɹkɪt lˈiːdɚ/
(lídr na trhu)

(lídr na trhu)

tržní lídr

a specific product that outsells the other products of its kind

Gramatické Informace:

Složené Podstatné Jméno
head
head
Podstatné jméno
h
h
ea
ɛ
d
d
(šéf)

(šéf)

vedoucí

a person in a leadership or authority position within a specific organization or group

office
office
Podstatné jméno
o
ɔ
ff
f
i
ɪ
c
s
e
(úřad)

(úřad)

kancelář

a place where people work, particularly behind a desk

branch
Podstatné jméno
b
b
r
r
a
æ
n
n
ch
ʧ
(odštěpení)

(odštěpení)

pobočka

a store, office, etc. that belongs to a larger business, organization, etc. and is representing it in a certain area

boom
boom
Podstatné jméno
b
b
oo
u
m
m
(ekonomický boom)

(ekonomický boom)

hospodářský boom

a time of great economic growth

to do
to do
sloveso
d
d
o
u:
(provést)

(provést)

dělat

to perform an action that is not mentioned by name

Gramatické Informace:

Přechodný
Minulý Čas Prostý
did
Minulý Příčestí
done
to make
to make
sloveso
m
m
a
k
k
e
(udělat)

(udělat)

vyrobit

to form, produce, or prepare something, by putting parts together or by combining materials

Gramatické Informace:

Přechodný
Minulý Čas Prostý
made
Minulý Příčestí
made
deal
deal
Podstatné jméno
d
d
ea
i:
l
l
(sjednání)

(sjednání)

dohoda

an agreement between two or more parties, typically involving the exchange of goods, services, or property

decision
decision
Podstatné jméno
d
d
e
ɪ
c
s
i
ɪ
s
ʒ
io
ə
n
n
(volba)

(volba)

rozhodnutí

a choice or judgment that is made after adequate consideration or thought

job
job
Podstatné jméno
j
ʤ
o
ɑ:
b
b
(práce)

(práce)

zaměstnání

the work that we do regularly to earn money

Gramatické Informace:

loss
Podstatné jméno
l
l
o
ɔ
ss
s
(ztracení)

(ztracení)

ztráta

the state or process of losing a person or thing

market research
market research
Podstatné jméno
uk flag
/mˈɑːɹkɪt ɹɪsˈɜːtʃ/
(průzkum trhu)

(průzkum trhu)

tržní výzkum

the act of gathering information about what people need or buy the most and why

Gramatické Informace:

Složené Podstatné Jméno
redundant
redundant
Přídavné jméno
r
r
e
ɪ
d
d
u
ə
n
n
d
d
a
ə
n
n
t
t
(zbytečný)

(zbytečný)

nadbytečný

surpassing what is needed or required, and so, no longer of use

well
well
Příslovce
w
w
e
ɛ
ll
l
N/A

N/A

in a way that is right or satisfactory

ill

Gramatické Informace:

Nesrovnatelný
Příslovce Způsobu
badly
badly
Příslovce
b
b
a
æ
d
d
l
l
y
i
(nedobře)

(nedobře)

špatně

in a way that is not satisfactory, acceptable, or successful

well
to [mix] business with pleasure
to mix business with pleasure
fráze
uk flag
/mˈɪks bˈɪznəs wɪð plˈɛʒɚ/
N/A

N/A

Disapproving
Idiom

to combine enjoyable activities with one's work

What is the origin of the idiom "mix business with pleasure" and when to use it?

The idiom "mix business with pleasure" refers to the act of combining work or business activities with leisure or recreational activities. The term is often used as a cautionary phrase to advise against engaging in activities that blur the line between work and personal life, and to emphasize the importance of maintaining a professional demeanor in business settings.

unfinished business
Podstatné jméno
uk flag
/ʌnfˈɪnɪʃt bˈɪznəs/
(nevyřízené věci)

(nevyřízené věci)

nedokončené záležitosti

a thing that has not been completed, discussed, or dealt with yet

Gramatické Informace:

Složené Podstatné Jméno
to mind one's own business
fráze
uk flag
/mˈaɪnd wˈʌnz ˈoʊn bˈɪznəs/
N/A

N/A

to only concern oneself with one's own private matters and not to interfere in those of others

none of one's business
fráze
uk flag
/nˈʌn ʌv wˈʌnz bˈɪznəs/
N/A

N/A

Idiom
Informal

used to tell someone that it is not necessary for them to know about something and that they should stop questioning about it

What is the origin of the idiom "none of one's business" and when to use it?

The idiom "none of one's business" is used to convey that a particular matter or issue is not the concern or affair of a given individual. Its origin is not rooted in a specific historical or cultural context; rather, it is a logical extension of the English language.

to [mean] business
to mean business
fráze
uk flag
/mˈiːn bˈɪznəs/
N/A

N/A

to be very serious about fulfilling one's intentions

to get down to
to get down to
sloveso
uk flag
/ɡɛt dˈaʊn tuː/
(začít se soustředit na)

(začít se soustředit na)

pustit se do

to start focusing on and engaging in a task or activity in a serious or determined manner

Gramatické Informace:

Přechodný
Frázový Stav
inseparable
sloveso fráze
get
částice fráze
down to
to [go] out of business
to go out of business
fráze
uk flag
/ɡˌoʊ ˌaʊɾəv bˈɪznəs/
N/A

N/A

Idiom

to cease to exist as a functional company or business due to financial challenges or difficulties

What is the origin of the idiom "go out of business" and when to use it?

The idiom "go out of business" is a straightforward expression that originates from the world of commerce and trade. This phrase is used to describe the closure or cessation of operations of a business or company, often due to financial difficulties, lack of profitability, or other reasons.

any
Člen
a
ɛ
n
n
y
i
(nějaký)

(nějaký)

jakýkoliv

one or some of a thing or number of things, however large or small

other
other
Přídavné jméno
o
ʌ
th
ð
e
ə
r
r
(další)

(další)

jiný

being the one that is different, extra, or not included

same

Gratulujeme! !

Naučili jste se 51 slov ze English File Upper Intermediate - Lesson 9A. Pro zlepšení učení a opakování slovní zásoby začněte cvičit!

review-disable

Revize

flashcard-disable

Kartičky

spelling-disable

Pravopis

quiz-disable

Kvíz

practice