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marketing
2-
agency
3-
brand
4-
luxury
5-
free
6-
insider
7-
product
8-
goods
9-
unnecessary
10-
expensive
11-
cheap
12-
usual
13-
billboard
14-
magazine
15-
fashion
16-
company
17-
to associate
18-
banner
19-
classified advertising
20-
commercial
21-
endorsement
22-
flyer
23-
jingle
24-
logo
25-
pop-up
26-
slogan
27-
spam
28-
stealth marketing
29-
advertisement
30-
celerity
31-
offer
32-
recommendation
33-
glossy
34-
campaign
35-
to encourage
36-
advertisement
marketing
marketing
Podstatné jméno
m
m
a
ɑ
r
r
k
k
e
ə
t
t
i
ɪ
n
n
g
g
(tržní komunikace)

(tržní komunikace)

marketing

the act or process of selling or advertising a product or service, usually including market research

example
Příklad
Click on words
Successful marketing requires understanding customer needs.
The company invested heavily in digital marketing.
What is "marketing"?

Marketing is the process of promoting and selling products or services, including activities like advertising, sales, and market research. It involves understanding the needs and preferences of potential customers, creating strategies to reach them, and encouraging them to make a purchase or take action. Marketing can include various methods, such as online advertising, social media campaigns, email promotions, and events, to raise awareness and attract attention to a brand or product. The goal of marketing is to increase sales and build a strong relationship with customers.

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market

Verb

marketing

Noun

remarketing

Noun

remarketing

Noun
agency
Podstatné jméno
a
g
ʤ
e
ə
n
n
c
s
y
i
(zastoupení)

(zastoupení)

agentura

a business or organization that provides services to other parties, especially by representing them in transactions

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market

Verb

marketing

Noun

remarketing

Noun

remarketing

Noun
brand
brand
Podstatné jméno
b
b
r
r
a
æ
n
n
d
d
(brand)

(brand)

značka

the name that a particular product or service is identified with

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market

Verb

marketing

Noun

remarketing

Noun

remarketing

Noun
luxury
luxury
Podstatné jméno
l
l
u
x
u
r
r
y
i
(prestiž)

(prestiž)

luxus

the characteristic of being exceptionally expensive, offering superior quality and exclusivity

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market

Verb

marketing

Noun

remarketing

Noun

remarketing

Noun
free
free
Přídavné jméno
f
f
r
r
ee
i:
(bezplatně)

(bezplatně)

zdarma

not requiring payment

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market

Verb

marketing

Noun

remarketing

Noun

remarketing

Noun
insider
Podstatné jméno
i
ɪ
n
n
s
s
i
d
d
e
ɜ
r
r
(člen)

(člen)

insider

someone who is part of a particular group or organization, especially someone who knows information that others do not have access to

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market

Verb

marketing

Noun

remarketing

Noun

remarketing

Noun
product
product
Podstatné jméno
p
p
r
r
o
ɑ
d
d
u
ə
c
k
t
t
(výrobek)

(výrobek)

produkt

something that is created or grown for sale

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market

Verb

marketing

Noun

remarketing

Noun

remarketing

Noun
goods
goods
Podstatné jméno
g
g
oo
ʊ
d
d
s
z
(produkty)

(produkty)

zboží

items made or produced for sale

Nepočitatelný

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market

Verb

marketing

Noun

remarketing

Noun

remarketing

Noun
unnecessary
unnecessary
Přídavné jméno
u
ʌ
nn
n
e
ɛ
c
s
e
ə
ss
s
a
ɛ
r
r
y
i
(nepotřebný)

(nepotřebný)

zbytečný

not needed at all or more than what is required

necessary

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market

Verb

marketing

Noun

remarketing

Noun

remarketing

Noun
expensive
expensive
Přídavné jméno
e
ɪ
x
ks
p
p
e
ɛ
n
n
s
s
i
ɪ
v
v
e
(nákladný)

(nákladný)

drahý

having a high price

cheap

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market

Verb

marketing

Noun

remarketing

Noun

remarketing

Noun
cheap
cheap
Přídavné jméno
ch
ʧ
ea
i:
p
p
(laciný)

(laciný)

levný

having a low price

expensive

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market

Verb

marketing

Noun

remarketing

Noun

remarketing

Noun
usual
usual
Přídavné jméno
u
ju
s
ʒ
u
w
a
ə
l
l
(obvyklý)

(obvyklý)

běžný

conforming to what is generally anticipated or considered typical

unusual

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market

Verb

marketing

Noun

remarketing

Noun

remarketing

Noun
billboard
billboard
Podstatné jméno
b
b
i
ɪ
ll
l
b
b
oa
ɔ
r
r
d
d
(vysoký reklamní panel)

(vysoký reklamní panel)

billboard

a big sign used for advertising, usually found near roads or highways

What is a "billboard"?

A billboard is a large outdoor advertising structure that displays advertisements, messages, or images to the public. It is typically positioned in places where many people can see it from a distance, such as near highways, busy streets, or in high-traffic areas. Billboards are usually made of a large, flat surface that can be printed with large graphics or text. They are used by companies or organizations to promote products, services, or events and are intended to capture the attention of people as they pass by.

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market

Verb

marketing

Noun

remarketing

Noun

remarketing

Noun
magazine
magazine
Podstatné jméno
m
m
a
æ
g
g
a
ə
z
z
i
i:
n
n
e
(magazín)

(magazín)

časopis

a colorful thin book that has news, pictures, and stories about different things like fashion, sports, and animals, usually issued weekly or monthly

What is a "magazine"?

A magazine is a regularly published publication that contains a collection of articles, features, photographs, and advertisements on various topics. Magazines are typically released weekly, monthly, or quarterly and are designed to be read over a short period. They often focus on specific subjects, such as fashion, technology, news, entertainment, sports, or hobbies, and are available in both print and digital formats. Magazines aim to provide timely and engaging content to keep readers informed and entertained.

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market

Verb

marketing

Noun

remarketing

Noun

remarketing

Noun
fashion
fashion
Podstatné jméno
f
f
a
æ
sh
ʃ
io
ə
n
n
(styl)

(styl)

móda

the styles and trends of clothing, accessories, makeup, and other items that are popular in a certain time and place

What is "fashion"?

Fashion is a popular style or trend in clothing, accessories, makeup, or behavior that is prevalent at a particular time. It encompasses a wide range of styles and trends, from high fashion and haute couture to streetwear and casual wear. Fashion is often influenced by cultural and societal factors, as well as historical events and technological advancements. It is a constantly evolving industry, with new trends and styles emerging and old ones fading in and out of popularity. Fashion is not only a means of self-expression and personal style but can also be a reflection of individual or collective identity and values.

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market

Verb

marketing

Noun

remarketing

Noun

remarketing

Noun
company
company
Podstatné jméno
c
k
o
ʌ
m
m
p
p
a
ə
n
n
y
i
(firma)

(firma)

společnost

an organization that does business and earns money from it

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market

Verb

marketing

Noun

remarketing

Noun

remarketing

Noun
to associate
sloveso
a
ə
ss
s
o
c
s
ia
ieɪ
t
t
e
(spojuje)

(spojuje)

přidružit

to make a connection between someone or something and another in the mind

Gramatické Informace:

ditransitive

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market

Verb

marketing

Noun

remarketing

Noun

remarketing

Noun
banner
Podstatné jméno
b
b
a
æ
nn
n
e
ə
r
r
(prapor)

(prapor)

banner

a long piece of cloth with a design or message, which is hung in public places, typically used to represent something at events

What is a "banner"?

A banner is a large sign or piece of fabric, usually printed with text, images, or logos, used for advertising, promotions, or displaying messages. Banners are often displayed in public spaces such as streets, events, or buildings to attract attention and convey important information. They can be made from various materials, such as vinyl or fabric, and are typically hung or mounted on poles, walls, or fences. Banners are used to reach a wide audience and are designed to be visually striking and easy to read from a distance.

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market

Verb

marketing

Noun

remarketing

Noun

remarketing

Noun
classified advertising
Podstatné jméno
uk flag
/klˈæsɪfˌaɪd ˈædvɚtˌaɪzɪŋ/
(kategorie inzerátů)

(kategorie inzerátů)

inzerce

a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

What is "classified advertising"?

Classified advertising refers to small, concise ads typically arranged by category, such as jobs, real estate, services, or products, in newspapers, magazines, or online platforms. These ads are often placed by individuals or small businesses and are generally inexpensive compared to display ads. Classified ads are usually short, with minimal text, and include contact information and a brief description of the offering. They are organized in sections to make it easier for readers to find specific types of information. Classified ads are a popular way for people to advertise products or services without large budgets.

Gramatické Informace:

Složené Podstatné Jméno

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market

Verb

marketing

Noun

remarketing

Noun

remarketing

Noun
commercial
Přídavné jméno
c
k
o
ə
mm
m
e
ɜ
r
r
c
ʃ
ia
ə
l
l
(obchodní)

(obchodní)

komerční

related to the purchasing and selling of different goods and services

noncommercial

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market

Verb

marketing

Noun

remarketing

Noun

remarketing

Noun
endorsement
Podstatné jméno
e
ɛ
n
n
d
d
o
ɔ
r
r
s
s
e
m
m
e
ə
n
n
t
t
(schválení)

(schválení)

endorsement

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

What is "endorsement"?

Endorsement is a form of promotion where a well-known person, such as a celebrity, influencer, or expert, publicly supports or recommends a product, service, or brand. The endorser's approval is meant to increase the product's credibility and appeal, as people are often influenced by the opinions of those they admire or trust. Endorsements are commonly seen in advertisements, social media posts, or commercials, and they can help boost brand awareness, sales, and customer loyalty. An endorsement is effective when the endorser’s values align with the brand and the audience they reach.

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market

Verb

marketing

Noun

remarketing

Noun

remarketing

Noun
flyer
flyer
Podstatné jméno
f
f
l
l
y
e
ɜ
r
r
(brožura)

(brožura)

leták

a small piece of paper that has information about something being advertised, usually printed in color and handed out to people by hand

What is a "flyer"?

A flyer is a small, printed paper used for advertising, promoting events, or providing information. It typically includes text, images, or graphics and is designed to be eye-catching and easy to read. Flyers are often distributed by hand, posted on bulletin boards, or placed in public areas to reach a wide audience. They are a cost-effective and simple way for businesses, organizations, or individuals to share details about products, services, events, or promotions.

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market

Verb

marketing

Noun

remarketing

Noun

remarketing

Noun
jingle
Podstatné jméno
j
ʤ
i
ɪ
n
n
g
g
ə
l
l
e
(reklamní melodie)

(reklamní melodie)

zvuková znělka

a short catchy tune, often used in advertising

What is a "jingle"?

A jingle is a short, catchy song or tune, often used in advertising or marketing. They are crafted to be easily remembered and repeated, making them effective in capturing the audience's attention and reinforcing brand recognition. Jingles typically feature simple, repetitive melodies and lyrics that are easy to remember, making them effective for promoting a product, brand, or service. They are often used in commercials, radio spots, and television ads to create a lasting impression and associate positive feelings with the advertised product or company.

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market

Verb

marketing

Noun

remarketing

Noun

remarketing

Noun
logo
Podstatné jméno
l
l
o
g
g
o
(značka)

(značka)

logo

a symbol or design used to represent a company or organization

What is a "logo"?

A logo is a graphic symbol or design used by a company, organization, or brand to represent its identity. It often includes a unique combination of text, colors, and shapes that make it easily recognizable. Logos are used across various marketing materials, products, websites, and advertisements to create a consistent and memorable image for the brand. The goal of a logo is to visually communicate the values, mission, or industry of the company, helping to build brand recognition and trust among consumers. A well-designed logo can make a brand stand out and be easily remembered.

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market

Verb

marketing

Noun

remarketing

Noun

remarketing

Noun
pop-up
Podstatné jméno
uk flag
/pˈɑːpˈʌp/
(pop-up okno)

(pop-up okno)

vyskakovací okno

a window that appears suddenly on top of the current screen, often used to display advertising or notifications

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market

Verb

marketing

Noun

remarketing

Noun

remarketing

Noun
slogan
Podstatné jméno
s
s
l
l
o
g
g
a
ə
n
n
(heslo)

(heslo)

slogan

a short memorable phrase that is used in advertising to draw people's attention toward something

What is a "slogan"?

A slogan is a short, catchy phrase used by a company or organization to convey its message, promote a product or service, or reinforce its brand identity. Slogans are designed to be memorable, often with a simple, persuasive message that resonates with the target audience. They are typically used in advertising, marketing campaigns, and branding materials to create emotional connections with consumers and leave a lasting impression. A good slogan helps to differentiate a brand from its competitors and communicate its core values or benefits.

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market

Verb

marketing

Noun

remarketing

Noun

remarketing

Noun
spam
Podstatné jméno
s
s
p
p
a
æ
m
m
(nevyžádaná pošta)

(nevyžádaná pošta)

spam

unwanted or irrelevant online advertisements sent to many people

What is "spam"?

Spam refers to unwanted messages, usually sent in bulk, often for advertising purposes. These messages are typically irrelevant or inappropriate to the recipient and are sent to large numbers of people without their consent. Spam can appear in various forms, such as emails, text messages, or even social media posts. It is often considered a nuisance and can clutter inboxes, leading to a loss of productivity. Many email services have spam filters to automatically detect and move these messages to a separate folder.

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market

Verb

marketing

Noun

remarketing

Noun

remarketing

Noun
stealth marketing
Podstatné jméno
uk flag
/stˈɛlθ mˈɑːɹkᵻɾɪŋ/
(nenápadný marketing)

(nenápadný marketing)

skrytý marketing

a strategy in which advertisers promote a product or service without consumers being aware that they are being marketed to

Gramatické Informace:

Složené Podstatné Jméno

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market

Verb

marketing

Noun

remarketing

Noun

remarketing

Noun
advertisement
Podstatné jméno
uk flag
/ædˈvɝtɪzmənt/
N/A

N/A

any movie, picture, note, etc. designed to promote products or services to the public

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market

Verb

marketing

Noun

remarketing

Noun

remarketing

Noun
celerity
Podstatné jméno
c
s
e
ə
l
l
e
ɛ
r
r
i
ə
t
t
y
i
(celerita)

(celerita)

rychlost

the quality of being fast and swift in movement

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market

Verb

marketing

Noun

remarketing

Noun

remarketing

Noun
offer
Podstatné jméno
o
ɔ
ff
f
e
ə
r
r
(propozice)

(propozice)

nabídka

a statement in which one expresses readiness or willingness to do something for someone or give something to them

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market

Verb

marketing

Noun

remarketing

Noun

remarketing

Noun
recommendation
recommendation
Podstatné jméno
uk flag
/ˌɹɛkəmənˈdeɪʃən/
(návrh)

(návrh)

doporučení

a suggestion or piece of advice given to someone officially, especially about the course of action that they should take

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market

Verb

marketing

Noun

remarketing

Noun

remarketing

Noun
glossy
Přídavné jméno
g
g
l
l
o
ɔ
ss
s
y
i
(hladký)

(hladký)

lesklý

(of paper or magazine) having a shiny or polished surface, typically because of a coating

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market

Verb

marketing

Noun

remarketing

Noun

remarketing

Noun
campaign
Podstatné jméno
c
k
a
æ
m
m
p
p
ai
g
n
n
(akce)

(akce)

kampaň

a series of organized activities that are intended to achieve a particular goal

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market

Verb

marketing

Noun

remarketing

Noun

remarketing

Noun
to encourage
to encourage
sloveso
e
ɛ
n
n
c
k
ou
ɜ
r
r
a
ɪ
g
ʤ
e
(povzbuzovat)

(povzbuzovat)

podporovat

to provide someone with support, hope, or confidence

discourage

Gramatické Informace:

Přechodný

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market

Verb

marketing

Noun

remarketing

Noun

remarketing

Noun
advertisement
Podstatné jméno
a
æ
d
d
v
v
e
ɜ
r
r
t
t
i
ɪ
s
z
e
m
m
e
ə
n
n
t
t
(reklama)

(reklama)

inzerát

any movie, picture, note, etc. designed to promote products or services to the public

Slovo Rodina

market

Verb

marketing

Noun

remarketing

Noun

remarketing

Noun

Gratulujeme! !

Naučili jste se 36 slov ze Insight Intermediate - Unit 6 - 6A. Pro zlepšení učení a opakování slovní zásoby začněte cvičit!

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