1-
brand
2-
campaign
3-
client
4-
to compete
5-
competitor
6-
consumer
7-
financial
8-
management
9-
to promote
10-
trade
11-
union
12-
chairman
13-
corporation
14-
entrepreneur
15-
financing
16-
headquarters
17-
income
18-
to manufacture
19-
market research
20-
to negotiate
21-
profit margin
22-
to sponsor
23-
strategy
24-
slogan
25-
to expand
26-
workforce
27-
revenue
brand
brand
Podstatné jméno
b
b
r
r
a
æ
n
n
d
d
(brand)

(brand)

značka

the name that a particular product or service is identified with

example
Příklad
Click on words
Apple is known for its innovative products and strong brand identity worldwide.
The new marketing campaign aims to strengthen our brand and increase customer loyalty.
campaign
Podstatné jméno
c
k
a
æ
m
m
p
p
ai
g
n
n
(akce)

(akce)

kampaň

a series of organized activities that are intended to achieve a particular goal

client
client
Podstatné jméno
c
k
l
l
ie
aɪə
n
n
t
t
(zákazník)

(zákazník)

klient

a person or organization that pays for the services of a company or recommendations of a professional

to compete
to compete
sloveso
c
k
o
ə
m
m
p
p
e
i
t
t
e
(konkurovat)

(konkurovat)

soutěžit

to join in a contest or game

Gramatické Informace:

Neprůchodný
competitor
Podstatné jméno
c
k
o
ə
m
m
p
p
e
ɛ
t
t
i
ə
t
t
o
ɜ
r
r
(soutěžitel)

(soutěžitel)

konkurent

a person, organization, country, etc. that engages in commercial competition with others

Gramatické Informace:

consumer
consumer
Podstatné jméno
c
k
o
ə
n
n
s
s
u
u
m
m
e
ɜ
r
r
(uživatel)

(uživatel)

spotřebitel

someone who buys and uses services or goods

financial
financial
Přídavné jméno
f
f
i
n
n
a
æ
n
n
c
ʃ
ia
ə
l
l
(finančního)

(finančního)

finanční

related to money or its management

nonfinancial
management
management
Podstatné jméno
m
m
a
æ
n
n
a
ə
g
ʤ
e
m
m
e
ə
n
n
t
t
(management)

(management)

řízení

the process or act of organizing or managing a group of people or an organization

to promote
sloveso
p
p
r
r
o
ə
m
m
o
t
t
e
(podporovat)

(podporovat)

propagovat

to encourage the public to buy a product or use a service

Gramatické Informace:

Přechodný
trade
trade
Podstatné jméno
t
t
r
r
a
d
d
e
(trh)

(trh)

obchod

the activity of exchanging goods or services

union
Podstatné jméno
u
ju
n
n
i
j
o
ə
n
n
(svaz)

(svaz)

odbora

an organization formed by workers, especially in a particular industry, to protect their rights and improve their working conditions

chairman
chairman
Podstatné jméno
ch
ʧ
ai
ɛ
r
r
m
m
a
ə
n
n
(ředitel)

(ředitel)

předseda

someone who is in charge of a company, organization, etc., for the long term

corporation
corporation
Podstatné jméno
c
k
o
ɔ
r
r
p
p
o
ɜ
r
r
a
t
ʃ
io
ə
n
n
(společnost)

(společnost)

korporace

a company or group of people that are considered as a single unit by law

entrepreneur
entrepreneur
Podstatné jméno
e
ɑ
n
n
t
t
r
r
e
ə
p
p
r
r
e
ə
n
n
eu
ɜ
r
r
(entrepreneur)

(entrepreneur)

podnikatel

a person who starts a business, especially one who takes financial risks

financing
Podstatné jméno
f
f
i
n
n
a
æ
n
n
c
s
i
ɪ
n
n
g
g
(financování projektů)

(financování projektů)

financování

the act of providing a sum of money for running a business, activity, project, or individual needs, typically through loans, investments, etc.

headquarters
headquarters
Podstatné jméno
h
h
ea
ɛ
d
d
q
k
u
w
a
ɔ
r
r
t
t
e
ə
r
r
s
z
(sídlo)

(sídlo)

ústředí

the place where the main offices of a large company or organization are located

income
income
Podstatné jméno
i
ɪ
n
n
c
k
o
ə
m
m
e
(výdělek)

(výdělek)

příjem

the money that is regularly earned from a job or through an investment

outgo
to manufacture
to manufacture
sloveso
m
m
a
æ
n
n
u
j
ə
f
f
a
æ
c
k
t
ʧ
u
ɜ
r
r
e
(vyrábět)

(vyrábět)

vyrobit

to produce products in large quantities by using machinery

Gramatické Informace:

Přechodný
market research
market research
Podstatné jméno
uk flag
/mˈɑːɹkɪt ɹɪsˈɜːtʃ/
(průzkum trhu)

(průzkum trhu)

tržní výzkum

the act of gathering information about what people need or buy the most and why

Gramatické Informace:

Složené Podstatné Jméno
to negotiate
to negotiate
sloveso
n
n
e
ə
g
g
o
t
ʃ
ia
ieɪ
t
t
e
(jednat)

(jednat)

vyjednat

to discuss the terms of an agreement or try to reach one

Gramatické Informace:

Přechodný
profit margin
Podstatné jméno
uk flag
/pɹˈɑːfɪt mˈɑːɹdʒɪn/
(marže zisku)

(marže zisku)

zisková marže

the difference between the earnings and the costs in a business

Gramatické Informace:

Složené Podstatné Jméno
to sponsor
to sponsor
sloveso
s
s
p
p
o
ɑ
n
n
s
s
o
ɜ
r
r
(financovat)

(financovat)

sponzorovat

to cover the costs of a project, TV or radio program, activity, etc., often in exchange for advertising

Gramatické Informace:

Přechodný
strategy
Podstatné jméno
s
s
t
t
r
r
a
æ
t
t
e
ə
g
ʤ
y
i
(plán)

(plán)

strategie

an organized plan made to achieve a goal

slogan
Podstatné jméno
s
s
l
l
o
g
g
a
ə
n
n
(heslo)

(heslo)

slogan

a short memorable phrase that is used in advertising to draw people's attention toward something

What is a "slogan"?

A slogan is a short, catchy phrase used by a company or organization to convey its message, promote a product or service, or reinforce its brand identity. Slogans are designed to be memorable, often with a simple, persuasive message that resonates with the target audience. They are typically used in advertising, marketing campaigns, and branding materials to create emotional connections with consumers and leave a lasting impression. A good slogan helps to differentiate a brand from its competitors and communicate its core values or benefits.

to expand
to expand
sloveso
e
ɪ
x
ks
p
p
a
æ
n
n
d
d
(expanzní)

(expanzní)

rozšířit

to become something greater in quantity, importance, or size

Gramatické Informace:

Neprůchodný
workforce
workforce
Podstatné jméno
w
w
o
ɜ
r
r
k
k
f
f
o
ɔ
r
r
c
s
e
(zaměstnanci)

(zaměstnanci)

pracovní síla

all the individuals who work in a particular company, industry, country, etc.

revenue
Podstatné jméno
r
r
e
ɛ
v
v
e
ə
n
n
ue
u
(příjem)

(příjem)

výnos

the total income generated from business activities or other sources.

Gratulujeme! !

Naučili jste se 27 slov ze Lesson 18. Pro zlepšení učení a opakování slovní zásoby začněte cvičit!

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