Marketing is the process of promoting and selling products or services, including activities like advertising, sales, and market research. It involves understanding the needs and preferences of potential customers, creating strategies to reach them, and encouraging them to make a purchase or take action. Marketing can include various methods, such as online advertising, social media campaigns, email promotions, and events, to raise awareness and attract attention to a brand or product. The goal of marketing is to increase sales and build a strong relationship with customers.

What is "marketing"?

marketing

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agency

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brand

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luxury

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free

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insider

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product

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goods

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unnecessary

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expensive

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cheap

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usual

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A billboard is a large outdoor advertising structure that displays advertisements, messages, or images to the public. It is typically positioned in places where many people can see it from a distance, such as near highways, busy streets, or in high-traffic areas. Billboards are usually made of a large, flat surface that can be printed with large graphics or text. They are used by companies or organizations to promote products, services, or events and are intended to capture the attention of people as they pass by.

What is a "billboard"?

billboard

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A magazine is a regularly published publication that contains a collection of articles, features, photographs, and advertisements on various topics. Magazines are typically released weekly, monthly, or quarterly and are designed to be read over a short period. They often focus on specific subjects, such as fashion, technology, news, entertainment, sports, or hobbies, and are available in both print and digital formats. Magazines aim to provide timely and engaging content to keep readers informed and entertained.

What is a "magazine"?

magazine

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Fashion is a popular style or trend in clothing, accessories, makeup, or behavior that is prevalent at a particular time. It encompasses a wide range of styles and trends, from high fashion and haute couture to streetwear and casual wear. Fashion is often influenced by cultural and societal factors, as well as historical events and technological advancements. It is a constantly evolving industry, with new trends and styles emerging and old ones fading in and out of popularity. Fashion is not only a means of self-expression and personal style but can also be a reflection of individual or collective identity and values.

What is "fashion"?

fashion

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publication

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company

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to associate

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A banner is a large sign or piece of fabric, usually printed with text, images, or logos, used for advertising, promotions, or displaying messages. Banners are often displayed in public spaces such as streets, events, or buildings to attract attention and convey important information. They can be made from various materials, such as vinyl or fabric, and are typically hung or mounted on poles, walls, or fences. Banners are used to reach a wide audience and are designed to be visually striking and easy to read from a distance.

What is a "banner"?

banner

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Classified advertising refers to small, concise ads typically arranged by category, such as jobs, real estate, services, or products, in newspapers, magazines, or online platforms. These ads are often placed by individuals or small businesses and are generally inexpensive compared to display ads. Classified ads are usually short, with minimal text, and include contact information and a brief description of the offering. They are organized in sections to make it easier for readers to find specific types of information. Classified ads are a popular way for people to advertise products or services without large budgets.

What is "classified advertising"?

classified advertising

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commercial

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Endorsement is a form of promotion where a well-known person, such as a celebrity, influencer, or expert, publicly supports or recommends a product, service, or brand. The endorser's approval is meant to increase the product's credibility and appeal, as people are often influenced by the opinions of those they admire or trust. Endorsements are commonly seen in advertisements, social media posts, or commercials, and they can help boost brand awareness, sales, and customer loyalty. An endorsement is effective when the endorser's values align with the brand and the audience they reach.

What is "endorsement"?

endorsement

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A flyer is a small, printed paper used for advertising, promoting events, or providing information. It typically includes text, images, or graphics and is designed to be eye-catching and easy to read. Flyers are often distributed by hand, posted on bulletin boards, or placed in public areas to reach a wide audience. They are a cost-effective and simple way for businesses, organizations, or individuals to share details about products, services, events, or promotions.

What is a "flyer"?

flyer

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A jingle is a short, catchy song or tune, often used in advertising or marketing. They are crafted to be easily remembered and repeated, making them effective in capturing the audience's attention and reinforcing brand recognition. Jingles typically feature simple, repetitive melodies and lyrics that are easy to remember, making them effective for promoting a product, brand, or service. They are often used in commercials, radio spots, and television ads to create a lasting impression and associate positive feelings with the advertised product or company.

What is a "jingle"?

jingle

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A logo is a graphic symbol or design used by a company, organization, or brand to represent its identity. It often includes a unique combination of text, colors, and shapes that make it easily recognizable. Logos are used across various marketing materials, products, websites, and advertisements to create a consistent and memorable image for the brand. The goal of a logo is to visually communicate the values, mission, or industry of the company, helping to build brand recognition and trust among consumers. A well-designed logo can make a brand stand out and be easily remembered.

What is a "logo"?

logo

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pop-up

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A slogan is a short, catchy phrase used by a company or organization to convey its message, promote a product or service, or reinforce its brand identity. Slogans are designed to be memorable, often with a simple, persuasive message that resonates with the target audience. They are typically used in advertising, marketing campaigns, and branding materials to create emotional connections with consumers and leave a lasting impression. A good slogan helps to differentiate a brand from its competitors and communicate its core values or benefits.

What is a "slogan"?

slogan

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Spam refers to unwanted messages, usually sent in bulk, often for advertising purposes. These messages are typically irrelevant or inappropriate to the recipient and are sent to large numbers of people without their consent. Spam can appear in various forms, such as emails, text messages, or even social media posts. It is often considered a nuisance and can clutter inboxes, leading to a loss of productivity. Many email services have spam filters to automatically detect and move these messages to a separate folder.

What is "spam"?

spam

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stealth marketing

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celerity

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offer

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recommendation

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glossy

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campaign

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to encourage

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Here you will find the vocabulary from Unit 6 - 6A in the Insight Intermediate coursebook, such as "agency", "endorsement", "insider", etc.

Insight Mittelstufe "Einheit 6 - 6A" Wortschatz