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Έξοδος
1-
to claim
2-
misleading
3-
advertisement
4-
brand
5-
publicity
6-
to sue
7-
slogan
8-
advertising campaign
9-
consumer
10-
business
11-
to become
12-
to close down
13-
to drop
14-
to grow
15-
to expand
16-
to export
17-
to import
18-
to launch
19-
to manufacture
20-
market
21-
to merge
22-
to produce
23-
to set up
24-
to take over
25-
new
26-
product
27-
to flop
28-
market leader
29-
head
30-
office
31-
branch
32-
boom
33-
to do
34-
to make
35-
deal
36-
decision
37-
job
38-
loss
39-
market research
40-
redundant
41-
well
42-
badly
43-
to mix business with pleasure
44-
unfinished business
45-
to mind one's own business
46-
none of one's business
47-
to mean business
48-
to get down to
49-
to go out of business
50-
any
51-
other
to claim
to claim
ρήμα
c
k
l
l
ai
m
m
Spelling
Κλείσιμο
Σύνδεση
(αclaimα)

(αclaimα)

ισχυρίζεται

to say that something is the case without providing proof for it

disclaim

Γραμματικές Πληροφορίες:

Μεταβατικός
misleading
misleading
επίθετο
m
m
i
ɪ
s
s
l
l
ea
i
d
d
i
ɪ
n
n
g
g
(παραπλανητικός (στις πληροφορίες))

(παραπλανητικός (στις πληροφορίες))

παραπλανητικός

intended to give a wrong idea or make one believe something that is untrue

advertisement
ουσιαστικό
a
æ
d
d
v
v
e
ɜ
r
r
t
t
i
ɪ
s
z
e
m
m
e
ə
n
n
t
t
(ανακοίνωση)

(ανακοίνωση)

διαφήμιση

any movie, picture, note, etc. designed to promote products or services to the public

brand
brand
ουσιαστικό
b
b
r
r
a
æ
n
n
d
d
(brand)

(brand)

μάρκα

the name that a particular product or service is identified with

publicity
ουσιαστικό
p
p
u
ə
b
b
l
l
i
ɪ
c
s
i
ə
t
t
y
i
(δημόσια προώθηση)

(δημόσια προώθηση)

δημοσιότητα

actions or information that are meant to gain the support or attention of the public

What is "publicity"?

Publicity refers to the efforts and activities undertaken to generate public attention and awareness for a person, organization, product, or event. It involves using various media channels, such as newspapers, magazines, television, radio, and online platforms, to spread information and create a positive image. Publicity aims to build reputation, attract interest, and increase visibility, often through press releases, media appearances, promotional events, and other strategic communications. The goal is to influence public perception and foster engagement with the target audience.

to sue
to sue
ρήμα
s
s
ue
u
(τείνω αγωγή κατά)

(τείνω αγωγή κατά)

αγωγή

to bring a charge against an individual or organization in a law court

Γραμματικές Πληροφορίες:

Μεταβατικός
slogan
ουσιαστικό
s
s
l
l
o
g
g
a
ə
n
n
(των συνθημάτων)

(των συνθημάτων)

σλόγκαν

a short memorable phrase that is used in advertising to draw people's attention toward something

What is a "slogan"?

A slogan is a short, catchy phrase used by a company or organization to convey its message, promote a product or service, or reinforce its brand identity. Slogans are designed to be memorable, often with a simple, persuasive message that resonates with the target audience. They are typically used in advertising, marketing campaigns, and branding materials to create emotional connections with consumers and leave a lasting impression. A good slogan helps to differentiate a brand from its competitors and communicate its core values or benefits.

advertising campaign
ουσιαστικό
uk flag
/ˈædvɚtˌaɪzɪŋ kæmpˈeɪn/
(καμπάνια διαφήμισης)

(καμπάνια διαφήμισης)

διαφημιστική εκστρατεία

a coordinated and strategic effort to promote a product, service, or brand using a series of advertisements or marketing messages over a period of time

What is an "advertising campaign"?

An advertising campaign is a series of coordinated advertisements that are designed to promote a product, service, or brand over a specific period. These campaigns are planned with clear goals, such as increasing brand awareness, generating sales, or promoting an event. An advertising campaign often includes multiple media channels, such as television, social media, print, and online ads, to reach a broad audience. It involves careful planning, creative development, and measurement to ensure that the message effectively connects with the target audience and achieves the desired outcome.

Γραμματικές Πληροφορίες:

Σύνθετο Ουσιαστικό
consumer
consumer
ουσιαστικό
c
k
o
ə
n
n
s
s
u
u
m
m
e
ɜ
r
r
(καταναλώτρια)

(καταναλώτρια)

καταναλωτής

someone who buys and uses services or goods

business
business
ουσιαστικό
b
b
u
ɪ
s
z
i
n
n
e
ɪ
ss
s
(εργασία)

(εργασία)

επιχείρηση

the activity of providing services or products in exchange for money

to become
to become
ρήμα
b
b
e
ɪ
c
k
o
ʌ
m
m
e
(καθιστώ)

(καθιστώ)

γίνομαι

to start or grow to be

Γραμματικές Πληροφορίες:

linking verb
to close down
to close down
ρήμα
uk flag
/klˈoʊs dˈaʊn/
(διακόπτω)

(διακόπτω)

κλείνω

(of a business, shop, company, etc.) to no longer be open or operating, particularly permanently

open

Γραμματικές Πληροφορίες:

Αμετάβατος
Κατάσταση Φράσης
inseparable
ρήμα της φράσης
close
μόριο της φράσης
down
to drop
to drop
ρήμα
d
d
r
r
o
ɑ
p
p
(αφήνω)

(αφήνω)

ρίπτω

to let or make something fall to the ground

Γραμματικές Πληροφορίες:

Μεταβατικός
to grow
to grow
ρήμα
g
g
r
r
o
w
(μεγαλώνω)

(μεγαλώνω)

αυξάνομαι

to become greater in size, amount, number, or quality

Γραμματικές Πληροφορίες:

Αμετάβατος
to expand
to expand
ρήμα
e
ɪ
x
ks
p
p
a
æ
n
n
d
d
(διαστέλλω)

(διαστέλλω)

επεκτείνω

to become something greater in quantity, importance, or size

Γραμματικές Πληροφορίες:

Αμετάβατος
to export
to export
ρήμα
e
ɪ
x
ks
p
p
o
ɔ
r
r
t
t
(εξαγωγή)

(εξαγωγή)

εξάγω

to send goods or services to a foreign country for sale or trade

import

Γραμματικές Πληροφορίες:

Μεταβατικός
to import
to import
ρήμα
i
ɪ
m
m
p
p
o
ɔ
r
r
t
t
(εισάγω (eiságo))

(εισάγω (eiságo))

εισαγωγή (eisagogí)

to buy goods from a foreign country and bring them to one's own

export

Γραμματικές Πληροφορίες:

Μεταβατικός
to launch
to launch
ρήμα
l
l
au
ɔ
n
n
ch
ʧ
(ξεκινούν)

(ξεκινούν)

εκκινούν

to start an organized activity or operation

abolish

Γραμματικές Πληροφορίες:

Μεταβατικός
to manufacture
to manufacture
ρήμα
m
m
a
æ
n
n
u
j
ə
f
f
a
æ
c
k
t
ʧ
u
ɜ
r
r
e
(κατασκευάζω)

(κατασκευάζω)

παράγω

to produce products in large quantities by using machinery

Γραμματικές Πληροφορίες:

Μεταβατικός
market
market
ουσιαστικό
m
m
a
ɑ
r
r
k
k
e
ɪ
t
t
(παζάρι)

(παζάρι)

αγορά

a public place where people buy and sell groceries

to merge
to merge
ρήμα
m
m
e
ɜ
r
r
g
ʤ
e
(ένωσα)

(ένωσα)

συγχωνεύω

to combine and create one whole

disunify

Γραμματικές Πληροφορίες:

Αμετάβατος
to produce
to produce
ρήμα
p
p
r
r
o
d
d
u
u
c
s
e
(παραγωγή)

(παραγωγή)

παράγω

to make something using raw materials or different components

Γραμματικές Πληροφορίες:

Μεταβατικός
to set up
to set up
ρήμα
uk flag
/sˈɛt ˈʌp/
(συγκροτώ)

(συγκροτώ)

ιδρύω

to establish a fresh entity, such as a company, system, or organization

abolish

Γραμματικές Πληροφορίες:

Μεταβατικός
Κατάσταση Φράσης
separable
ρήμα της φράσης
set
μόριο της φράσης
up
to take over
to take over
ρήμα
uk flag
/tˈeɪk ˈoʊvɚ/
(καταλαμβάνω)

(καταλαμβάνω)

αναλαμβάνω

to begin to be in charge of something, often previously managed by someone else

Γραμματικές Πληροφορίες:

Μεταβατικός
Κατάσταση Φράσης
separable
ρήμα της φράσης
take
μόριο της φράσης
over
new
new
επίθετο
n
n
e
w
(καινούργιος)

(καινούργιος)

νέος

recently invented, made, etc.

old
product
product
ουσιαστικό
p
p
r
r
o
ɑ
d
d
u
ə
c
k
t
t
(παραγωγή)

(παραγωγή)

προϊόν

something that is created or grown for sale

to flop
ρήμα
f
f
l
l
o
ɑ
p
p
(σκοντάφτω)

(σκοντάφτω)

αργοναυτώ

to move in a loose, uncontrolled, or erratic manner

Γραμματικές Πληροφορίες:

Αμετάβατος
market leader
ουσιαστικό
uk flag
/mˈɑːɹkɪt lˈiːdɚ/
(προϊόν κυρίαρχο στην αγορά)

(προϊόν κυρίαρχο στην αγορά)

ηγέτης της αγοράς

a specific product that outsells the other products of its kind

Γραμματικές Πληροφορίες:

Σύνθετο Ουσιαστικό
head
head
ουσιαστικό
h
h
ea
ɛ
d
d
(διευθυντής)

(διευθυντής)

επικεφαλής

a person in a leadership or authority position within a specific organization or group

office
office
ουσιαστικό
o
ɔ
ff
f
i
ɪ
c
s
e
(καταστήματα εργασίας)

(καταστήματα εργασίας)

γραφείο

a place where people work, particularly behind a desk

branch
ουσιαστικό
b
b
r
r
a
æ
n
n
ch
ʧ
(παράρτημα)

(παράρτημα)

υποκατάστημα

a store, office, etc. that belongs to a larger business, organization, etc. and is representing it in a certain area

boom
boom
ουσιαστικό
b
b
oo
u
m
m
(ευημερία)

(ευημερία)

άνθηση

a time of great economic growth

to do
to do
ρήμα
d
d
o
u:
(πράττω (práttō))

(πράττω (práttō))

κάνω (káno)

to perform an action that is not mentioned by name

Γραμματικές Πληροφορίες:

Μεταβατικός
Απλός Παρελθοντικός Χρόνος
did
Παρακείμενος Μετοχή
done
to make
to make
ρήμα
m
m
a
k
k
e
(δημιουργώ)

(δημιουργώ)

κατασκευάζω

to form, produce, or prepare something, by putting parts together or by combining materials

Γραμματικές Πληροφορίες:

Μεταβατικός
Απλός Παρελθοντικός Χρόνος
made
Παρακείμενος Μετοχή
made
deal
deal
ουσιαστικό
d
d
ea
i:
l
l
(δεκαπενταμελής)

(δεκαπενταμελής)

συμφωνία

an agreement between two or more parties, typically involving the exchange of goods, services, or property

decision
decision
ουσιαστικό
d
d
e
ɪ
c
s
i
ɪ
s
ʒ
io
ə
n
n
(κριτική)

(κριτική)

απόφαση

a choice or judgment that is made after adequate consideration or thought

job
job
ουσιαστικό
j
ʤ
o
ɑ:
b
b
(επαγγελμα)

(επαγγελμα)

δουλειά

the work that we do regularly to earn money

Γραμματικές Πληροφορίες:

loss
ουσιαστικό
l
l
o
ɔ
ss
s
(χάσιμο)

(χάσιμο)

απώλεια

the state or process of losing a person or thing

market research
market research
ουσιαστικό
uk flag
/mˈɑːɹkɪt ɹɪsˈɜːtʃ/
(αγορά και έρευνα)

(αγορά και έρευνα)

έρευνα αγοράς

the act of gathering information about what people need or buy the most and why

Γραμματικές Πληροφορίες:

Σύνθετο Ουσιαστικό
redundant
redundant
επίθετο
r
r
e
ɪ
d
d
u
ə
n
n
d
d
a
ə
n
n
t
t
(περιθωριακός)

(περιθωριακός)

υπερβολικός

surpassing what is needed or required, and so, no longer of use

well
well
επίρρημα
w
w
e
ɛ
ll
l
N/A

N/A

in a way that is right or satisfactory

ill

Γραμματικές Πληροφορίες:

Ασύγκριτος
Επιρρήματα Τρόπου
badly
badly
επίρρημα
b
b
a
æ
d
d
l
l
y
i
(κακώς)

(κακώς)

κακά

in a way that is not satisfactory, acceptable, or successful

well
to [mix] business with pleasure
to mix business with pleasure
φράση
uk flag
/mˈɪks bˈɪznəs wɪð plˈɛʒɚ/
N/A

N/A

Disapproving
Idiom

to combine enjoyable activities with one's work

What is the origin of the idiom "mix business with pleasure" and when to use it?

The idiom "mix business with pleasure" refers to the act of combining work or business activities with leisure or recreational activities. The term is often used as a cautionary phrase to advise against engaging in activities that blur the line between work and personal life, and to emphasize the importance of maintaining a professional demeanor in business settings.

unfinished business
ουσιαστικό
uk flag
/ʌnfˈɪnɪʃt bˈɪznəs/
(ημιτελής εργασία)

(ημιτελής εργασία)

ανεκπλήρωτες υποχρεώσεις

a thing that has not been completed, discussed, or dealt with yet

Γραμματικές Πληροφορίες:

Σύνθετο Ουσιαστικό
to mind one's own business
φράση
uk flag
/mˈaɪnd wˈʌnz ˈoʊn bˈɪznəs/
N/A

N/A

to only concern oneself with one's own private matters and not to interfere in those of others

none of one's business
φράση
uk flag
/nˈʌn ʌv wˈʌnz bˈɪznəs/
N/A

N/A

Idiom
Informal

used to tell someone that it is not necessary for them to know about something and that they should stop questioning about it

What is the origin of the idiom "none of one's business" and when to use it?

The idiom "none of one's business" is used to convey that a particular matter or issue is not the concern or affair of a given individual. Its origin is not rooted in a specific historical or cultural context; rather, it is a logical extension of the English language.

to [mean] business
to mean business
φράση
uk flag
/mˈiːn bˈɪznəs/
N/A

N/A

to be very serious about fulfilling one's intentions

to get down to
to get down to
ρήμα
uk flag
/ɡɛt dˈaʊn tuː/
(να ξεκινήσει να εστιάζει σε)

(να ξεκινήσει να εστιάζει σε)

να αρχίσει να ασχολείται σοβαρά με

to start focusing on and engaging in a task or activity in a serious or determined manner

Γραμματικές Πληροφορίες:

Μεταβατικός
Κατάσταση Φράσης
inseparable
ρήμα της φράσης
get
μόριο της φράσης
down to
to [go] out of business
to go out of business
φράση
uk flag
/ɡˌoʊ ˌaʊɾəv bˈɪznəs/
N/A

N/A

Idiom

to cease to exist as a functional company or business due to financial challenges or difficulties

What is the origin of the idiom "go out of business" and when to use it?

The idiom "go out of business" is a straightforward expression that originates from the world of commerce and trade. This phrase is used to describe the closure or cessation of operations of a business or company, often due to financial difficulties, lack of profitability, or other reasons.

any
Καθοριστικό
a
ɛ
n
n
y
i
(οποιοσδήποτε)

(οποιοσδήποτε)

κάποιο

one or some of a thing or number of things, however large or small

other
other
επίθετο
o
ʌ
th
ð
e
ə
r
r
(έτερος)

(έτερος)

άλλος

being the one that is different, extra, or not included

same

Συγχαρητήρια! !

Έμαθες 51 λέξεις από English File Upper Intermediate - Lesson 9A. Για να βελτιώσεις τη μάθηση και την επανάληψη του λεξιλογίου, ξεκίνα να εξασκείσαι!

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