1-
to claim
2-
misleading
3-
advertisement
4-
brand
5-
publicity
6-
to sue
7-
slogan
8-
advertising campaign
9-
consumer
10-
business
11-
to become
12-
to close down
13-
to drop
14-
to grow
15-
to expand
16-
to export
17-
to import
18-
to launch
19-
to manufacture
20-
market
21-
to merge
22-
to produce
23-
to set up
24-
to take over
25-
new
26-
product
27-
to flop
28-
market leader
29-
head
30-
office
31-
branch
32-
boom
33-
to do
34-
to make
35-
deal
36-
decision
37-
job
38-
loss
39-
market research
40-
redundant
41-
well
42-
badly
43-
to mix business with pleasure
44-
unfinished business
45-
to mind one's own business
46-
none of one's business
47-
to mean business
48-
to get down to
49-
to go out of business
50-
any
51-
other
to claim
to claim
فعل
c
k
ک
l
l
ل
ai
اِای~اِ
m
m
م
Spelling
بستن
ورود
(مدعی شدن)

(مدعی شدن)

ادعا کردن

to say that something is the case without providing proof for it

disclaim
example
مثال
Click on words
The controversial article regularly claims that a UFO sighting occurred last night.
Some online platforms often claim the benefits of miracle weight-loss products.

اطلاعات دستوری:

متعدی
misleading
misleading
صفت
m
m
م
i
ɪ
ای~اِ
s
s
س
l
l
ل
ea
i
ای
d
d
د
i
ɪ
ای~اِ
n
n
ن
g
g
گ
(فریب‌دهنده)

(فریب‌دهنده)

گمراه‌کننده

intended to give a wrong idea or make one believe something that is untrue

advertisement
اسم
a
æ
اَ
d
d
د
v
v
و
e
ɜ
اِ
r
r
ر
t
t
ت
i
ɪ
ای~اِ
s
z
ز
e
m
m
م
e
ə
اِ
n
n
ن
t
t
ت
(آگهی)

(آگهی)

تبلیغات

any movie, picture, note, etc. designed to promote products or services to the public

brand
brand
اسم
b
b
ب
r
r
ر
a
æ
اَ
n
n
ن
d
d
د
(برند)

(برند)

نشان تجاری

the name that a particular product or service is identified with

publicity
اسم
p
p
پ
u
ə
اِ
b
b
ب
l
l
ل
i
ɪ
ای~اِ
c
s
س
i
ə
اِ
t
t
ت
y
i
ای
تبلیغات

تبلیغات

actions or information that are meant to gain the support or attention of the public

What is "publicity"?

Publicity refers to the efforts and activities undertaken to generate public attention and awareness for a person, organization, product, or event. It involves using various media channels, such as newspapers, magazines, television, radio, and online platforms, to spread information and create a positive image. Publicity aims to build reputation, attract interest, and increase visibility, often through press releases, media appearances, promotional events, and other strategic communications. The goal is to influence public perception and foster engagement with the target audience.

to sue
to sue
فعل
s
s
س
ue
u
او
از کسی شکایت کردن

از کسی شکایت کردن

to bring a charge against an individual or organization in a law court

اطلاعات دستوری:

متعدی
slogan
اسم
s
s
س
l
l
ل
o
اُاو~اُ
g
g
گ
a
ə
اِ
n
n
ن
شعار

شعار

a short memorable phrase that is used in advertising to draw people's attention toward something

What is a "slogan"?

A slogan is a short, catchy phrase used by a company or organization to convey its message, promote a product or service, or reinforce its brand identity. Slogans are designed to be memorable, often with a simple, persuasive message that resonates with the target audience. They are typically used in advertising, marketing campaigns, and branding materials to create emotional connections with consumers and leave a lasting impression. A good slogan helps to differentiate a brand from its competitors and communicate its core values or benefits.

advertising campaign
اسم
uk flag
/ˈædvɚtˌaɪzɪŋ kæmpˈeɪn/
(کارزار تبلیغاتی)

(کارزار تبلیغاتی)

کمپین تبلیغاتی

a coordinated and strategic effort to promote a product, service, or brand using a series of advertisements or marketing messages over a period of time

What is an "advertising campaign"?

An advertising campaign is a series of coordinated advertisements that are designed to promote a product, service, or brand over a specific period. These campaigns are planned with clear goals, such as increasing brand awareness, generating sales, or promoting an event. An advertising campaign often includes multiple media channels, such as television, social media, print, and online ads, to reach a broad audience. It involves careful planning, creative development, and measurement to ensure that the message effectively connects with the target audience and achieves the desired outcome.

اطلاعات دستوری:

اسم مرکب
consumer
consumer
اسم
c
k
ک
o
ə
اِ
n
n
ن
s
s
س
u
u
او
m
m
م
e
ɜ
اِ
r
r
ر
مصرف‌کننده

مصرف‌کننده

someone who buys and uses services or goods

business
business
اسم
b
b
ب
u
ɪ
ای~اِ
s
z
ز
i
n
n
ن
e
ɪ
ای~اِ
ss
s
س
(تجارت)

(تجارت)

کسب‌وکار

the activity of providing services or products in exchange for money

to become
to become
فعل
b
b
ب
e
ɪ
ای~اِ
c
k
ک
o
ʌ
آ
m
m
م
e
شدن

شدن

to start or grow to be

اطلاعات دستوری:

linking verb
to close down
to close down
فعل
uk flag
/klˈoʊs dˈaʊn/
تعطیل کردن

تعطیل کردن

(of a business, shop, company, etc.) to no longer be open or operating, particularly permanently

open

اطلاعات دستوری:

لازم
حالت عبارتی
inseparable
فعل عبارت
close
حرف اضافه عبارت
down
to drop
to drop
فعل
d
d
د
r
r
ر
o
ɑ
آ
p
p
پ
انداختن

انداختن

to let or make something fall to the ground

اطلاعات دستوری:

متعدی
to grow
to grow
فعل
g
g
گ
r
r
ر
o
اُاو~اُ
w
(رشد کردن)

(رشد کردن)

افزایش یافتن

to become greater in size, amount, number, or quality

اطلاعات دستوری:

لازم
to expand
to expand
فعل
e
ɪ
ای~اِ
x
ks
کس
p
p
پ
a
æ
اَ
n
n
ن
d
d
د
(افزایش یافتن)

(افزایش یافتن)

گسترش یافتن

to become something greater in quantity, importance, or size

اطلاعات دستوری:

لازم
to export
to export
فعل
e
ɪ
ای~اِ
x
ks
کس
p
p
پ
o
ɔ
آ~اُ
r
r
ر
t
t
ت
صادر کردن

صادر کردن

to send goods or services to a foreign country for sale or trade

import

اطلاعات دستوری:

متعدی
to import
to import
فعل
i
ɪ
ای~اِ
m
m
م
p
p
پ
o
ɔ
آ~اُ
r
r
ر
t
t
ت
وارد کردن

وارد کردن

to buy goods from a foreign country and bring them to one's own

export

اطلاعات دستوری:

متعدی
to launch
to launch
فعل
l
l
ل
au
ɔ
آ~اُ
n
n
ن
ch
ʧ
چ
(شروع کردن)

(شروع کردن)

آغاز به کار کردن

to start an organized activity or operation

abolish

اطلاعات دستوری:

متعدی
to manufacture
to manufacture
فعل
m
m
م
a
æ
اَ
n
n
ن
u
j
ی
ə
اِ
f
f
ف
a
æ
اَ
c
k
ک
t
ʧ
چ
u
ɜ
اِ
r
r
ر
e
تولید کردن

تولید کردن

to produce products in large quantities by using machinery

اطلاعات دستوری:

متعدی
market
market
اسم
m
m
م
a
ɑ
آ
r
r
ر
k
k
ک
e
ɪ
ای~اِ
t
t
ت
بازار

بازار

a public place where people buy and sell groceries

to merge
to merge
فعل
m
m
م
e
ɜ
اِ
r
r
ر
g
ʤ
ج
e
یکی شدن

یکی شدن

to combine and create one whole

disunify

اطلاعات دستوری:

لازم
to produce
to produce
فعل
p
p
پ
r
r
ر
o
اُاو~اُ
d
d
د
u
u
او
c
s
س
e
تولید کردن

تولید کردن

to make something using raw materials or different components

اطلاعات دستوری:

متعدی
to set up
to set up
فعل
uk flag
/sˈɛt ˈʌp/
(راه انداختن، تأسیس کردن)

(راه انداختن، تأسیس کردن)

برپا کردن

to establish a fresh entity, such as a company, system, or organization

abolish

اطلاعات دستوری:

متعدی
حالت عبارتی
separable
فعل عبارت
set
حرف اضافه عبارت
up
to take over
to take over
فعل
uk flag
/tˈeɪk ˈoʊvɚ/
برعهده گرفتن

برعهده گرفتن

to begin to be in charge of something, often previously managed by someone else

اطلاعات دستوری:

متعدی
حالت عبارتی
separable
فعل عبارت
take
حرف اضافه عبارت
over
new
new
صفت
n
n
ن
e
w
(جدید)

(جدید)

نو

recently invented, made, etc.

old
product
product
اسم
p
p
پ
r
r
ر
o
ɑ
آ
d
d
د
u
ə
اِ
c
k
ک
t
t
ت
محصول

محصول

something that is created or grown for sale

to flop
فعل
f
f
ف
l
l
ل
o
ɑ
آ
p
p
پ
نامنظم و غیرقابل کنترل حرکت کردن

نامنظم و غیرقابل کنترل حرکت کردن

to move in a loose, uncontrolled, or erratic manner

اطلاعات دستوری:

لازم
market leader
اسم
uk flag
/mˈɑːɹkɪt lˈiːdɚ/
(محصول یا برند برتر بازار)

(محصول یا برند برتر بازار)

پرفروش‌ترین محصول بازار

a specific product that outsells the other products of its kind

اطلاعات دستوری:

اسم مرکب
head
head
اسم
h
h
ه
ea
ɛ
اِ
d
d
د
(مدیر)

(مدیر)

رئیس

a person in a leadership or authority position within a specific organization or group

office
office
اسم
o
ɔ
آ~اُ
ff
f
ف
i
ɪ
ای~اِ
c
s
س
e
اداره

اداره

a place where people work, particularly behind a desk

branch
اسم
b
b
ب
r
r
ر
a
æ
اَ
n
n
ن
ch
ʧ
چ
شعبه

شعبه

a store, office, etc. that belongs to a larger business, organization, etc. and is representing it in a certain area

boom
boom
اسم
b
b
ب
oo
u
او
m
m
م
(شکوفایی)

(شکوفایی)

رونق

a time of great economic growth

to do
to do
فعل
d
d
د
o
u:
او
(کردن)

(کردن)

انجام دادن

to perform an action that is not mentioned by name

اطلاعات دستوری:

متعدی
گذشته ساده
did
اسم مفعول
done
to make
to make
فعل
m
m
م
a
اِای~اِ
k
k
ک
e
(ساختن)

(ساختن)

درست کردن

to form, produce, or prepare something, by putting parts together or by combining materials

اطلاعات دستوری:

متعدی
گذشته ساده
made
اسم مفعول
made
deal
deal
اسم
d
d
د
ea
i:
ای
l
l
ل
(معامله)

(معامله)

قرارداد

an agreement between two or more parties, typically involving the exchange of goods, services, or property

decision
decision
اسم
d
d
د
e
ɪ
ای~اِ
c
s
س
i
ɪ
ای~اِ
s
ʒ
ژ
io
ə
اِ
n
n
ن
تصمیم

تصمیم

a choice or judgment that is made after adequate consideration or thought

job
job
اسم
j
ʤ
ج
o
ɑ:
آ
b
b
ب
(کار)

(کار)

شغل

the work that we do regularly to earn money

اطلاعات دستوری:

loss
اسم
l
l
ل
o
ɔ
آ~اُ
ss
s
س
از دست دادن

از دست دادن

the state or process of losing a person or thing

market research
market research
اسم
uk flag
/mˈɑːɹkɪt ɹɪsˈɜːtʃ/
مطالعات بازار

مطالعات بازار

the act of gathering information about what people need or buy the most and why

اطلاعات دستوری:

اسم مرکب
redundant
redundant
صفت
r
r
ر
e
ɪ
ای~اِ
d
d
د
u
ə
اِ
n
n
ن
d
d
د
a
ə
اِ
n
n
ن
t
t
ت
(حشو، افزونه، مفرط)

(حشو، افزونه، مفرط)

زائد

surpassing what is needed or required, and so, no longer of use

well
well
قید
w
w
و
e
ɛ
اِ
ll
l
ل
(خوب)

(خوب)

به‌خوبی

in a way that is right or satisfactory

ill

اطلاعات دستوری:

غیر قابل مقایسه
قید حالت
badly
badly
قید
b
b
ب
a
æ
اَ
d
d
د
l
l
ل
y
i
ای
بد

بد

in a way that is not satisfactory, acceptable, or successful

well
to [mix] business with pleasure
to mix business with pleasure
عبارت
uk flag
/mˈɪks bˈɪznəs wɪð plˈɛʒɚ/
کار و تفریح را با هم قاطی کردن

کار و تفریح را با هم قاطی کردن

Disapproving
Idiom

to combine enjoyable activities with one's work

What is the origin of the idiom "mix business with pleasure" and when to use it?

The idiom "mix business with pleasure" refers to the act of combining work or business activities with leisure or recreational activities. The term is often used as a cautionary phrase to advise against engaging in activities that blur the line between work and personal life, and to emphasize the importance of maintaining a professional demeanor in business settings.

unfinished business
اسم
uk flag
/ʌnfˈɪnɪʃt bˈɪznəs/
کار ناتمام

کار ناتمام

a thing that has not been completed, discussed, or dealt with yet

اطلاعات دستوری:

اسم مرکب
to mind one's own business
عبارت
uk flag
/mˈaɪnd wˈʌnz ˈoʊn bˈɪznəs/
سر در کار خود داشتن

سر در کار خود داشتن

to only concern oneself with one's own private matters and not to interfere in those of others

none of one's business
عبارت
uk flag
/nˈʌn ʌv wˈʌnz bˈɪznəs/
مسئله‌ای که به کسی ربط پیدا نمی‌کند

مسئله‌ای که به کسی ربط پیدا نمی‌کند

Idiom
Informal

used to tell someone that it is not necessary for them to know about something and that they should stop questioning about it

What is the origin of the idiom "none of one's business" and when to use it?

The idiom "none of one's business" is used to convey that a particular matter or issue is not the concern or affair of a given individual. Its origin is not rooted in a specific historical or cultural context; rather, it is a logical extension of the English language.

to [mean] business
to mean business
عبارت
uk flag
/mˈiːn bˈɪznəs/
(جدی بودن)

(جدی بودن)

شوخی نداشتن

to be very serious about fulfilling one's intentions

to get down to
to get down to
فعل
uk flag
/ɡɛt dˈaʊn tuː/
به کاری پرداختن

به کاری پرداختن

to start focusing on and engaging in a task or activity in a serious or determined manner

اطلاعات دستوری:

متعدی
حالت عبارتی
inseparable
فعل عبارت
get
حرف اضافه عبارت
down to
to [go] out of business
to go out of business
عبارت
uk flag
/ɡˌoʊ ˌaʊɾəv bˈɪznəs/
(کاملا ورشکسته شدن)

(کاملا ورشکسته شدن)

(کسب‌وکار) برای همیشه تعطیل شدن

Idiom

to cease to exist as a functional company or business due to financial challenges or difficulties

What is the origin of the idiom "go out of business" and when to use it?

The idiom "go out of business" is a straightforward expression that originates from the world of commerce and trade. This phrase is used to describe the closure or cessation of operations of a business or company, often due to financial difficulties, lack of profitability, or other reasons.

any
تخصیص‌گر
a
ɛ
اِ
n
n
ن
y
i
ای
هیچ

هیچ

one or some of a thing or number of things, however large or small

other
other
صفت
o
ʌ
آ
th
ð
ذ
e
ə
اِ
r
r
ر
(دیگر)

(دیگر)

دیگری

being the one that is different, extra, or not included

same

تبریک! !

شما 51 کلمه از English File Upper Intermediate - Lesson 9A آموخته‌اید. برای بهبود یادگیری و مرور واژگان، تمرین را شروع کنید

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مرور

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فلش‌کارت‌ها

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املای کلمه

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آزمون

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