050. The News: Gathering and Delivering

Citizen journalism refers to the practice of ordinary people reporting news and information, often through digital platforms like social media, blogs, or videos. Unlike traditional journalists, citizens gather and share news stories from their own perspective, sometimes covering events that may not be reported by mainstream media. This type of journalism allows a wider range of voices to be heard and can provide immediate coverage. While it can be a valuable source of information, it also requires careful attention to accuracy and reliability.

A press release is an official statement issued by an organization or individual to provide information to the media. It is typically used to announce news, events, updates, or other important developments. A press release is written in a clear, concise manner and follows a specific format that includes a headline, a summary of the news, and key details such as dates, locations, and quotes from relevant people. Press releases are sent to journalists, news outlets, and sometimes directly to the public to help spread information and generate media coverage.

Publicity refers to the efforts and activities undertaken to generate public attention and awareness for a person, organization, product, or event. It involves using various media channels, such as newspapers, magazines, television, radio, and online platforms, to spread information and create a positive image. Publicity aims to build reputation, attract interest, and increase visibility, often through press releases, media appearances, promotional events, and other strategic communications. The goal is to influence public perception and foster engagement with the target audience.

Airtime refers to the amount of time a program is scheduled to be broadcast on television or radio. It determines how long the show will run, whether it is a short segment or a full-length program. The amount of airtime a program receives can affect its visibility and audience reach. Shows with more airtime may attract more viewers or listeners, while those with less airtime may have a smaller audience. Airtime is an important factor for broadcasters when planning schedules and deciding which programs to prioritize.

A column inch is a unit of measurement used in the publishing and printing industry to determine the amount of space an article, advertisement, or other content occupies in a newspaper or magazine. It refers to a one-inch high by one column wide section of the page. The size of a column inch can vary depending on the publication, as columns may have different widths. This measurement is used to calculate the cost of advertising space, with the price often being based on the number of column inches an ad occupies.

Coverage refers to the way in which an event, topic, or issue is reported and presented in the media. It involves the amount of attention given to a story, how it is discussed, and the angle from which it is approached. Coverage can vary depending on the news outlet, with some providing extensive coverage and others focusing on specific aspects. In news reporting, coverage is important because it shapes how the public understands an event or issue, including which details are highlighted and how the story is framed.

An archive on social media refers to a feature that allows users to store or hide content without permanently deleting it. This can include posts, photos, videos, or stories that are no longer visible on the user's profile but are still accessible in the archive for future reference. The content in an archive is usually private, visible only to the user, and can be restored to the profile at any time. This feature is commonly used when users want to remove something from public view temporarily, without losing it entirely.

A scoop is a news story that is reported before others, giving a particular news outlet or journalist exclusive coverage of an event or topic. It is often considered a significant achievement in journalism, as it provides the public with information that has not yet been widely reported. A scoop can involve breaking news, uncovering hidden facts, or offering a unique perspective on an issue. Journalists and media organizations compete to secure scoops, as they can attract attention, increase credibility, and enhance the reputation of the reporters and the publication.

An exclusive is a news story or report that is published or broadcast by one media outlet before any others, giving them sole access to the information. It often involves breaking news, interviews, or details that are not available elsewhere. Exclusives are highly valued in journalism because they can attract a large audience and enhance the reputation of the outlet that first reports the story. Journalists may gain exclusives through special access, investigation, or by being the first to cover a particular subject.

Muckraking refers to investigative journalism that seeks to expose corruption, wrongdoing, or unethical practices, particularly in politics, business, or society. Journalists who engage in muckraking typically dig deep into issues that are hidden or ignored by those in power, uncovering facts that may lead to reform or public awareness. Muckraking often involves extensive research, interviews, and the examination of documents, and its goal is to hold powerful individuals or organizations accountable for their actions. While muckraking can bring attention to important issues, it can also be controversial due to the nature of its findings.