Direct marketing is a form of advertising where businesses communicate directly with potential customers, bypassing intermediaries like retailers or media outlets. This can be done through various channels such as emails, phone calls, direct mail, or text messages. The goal of direct marketing is to generate a direct response from the recipient, such as making a purchase, signing up for a service, or requesting more information. It allows businesses to target specific groups of people, track their responses, and tailor their messages to individual needs, making it a more personalized and measurable form of marketing.

What is "direct marketing"?

direct marketing

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An elevator pitch is a brief and clear summary of an idea, product, or business that can be delivered in the time it takes to ride an elevator, typically around 30 to 60 seconds. The goal is to quickly capture the listener's attention and convey the most important points in a way that sparks interest, often with the aim of gaining further discussion or action. An elevator pitch is concise, persuasive, and focuses on the key value or benefit.

What is an "elevator pitch"?

elevator pitch

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giveaway

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Telemarketing is a form of direct marketing where businesses use phone calls to reach potential or existing customers in order to promote products, services, or special offers. It typically involves calling a list of people and encouraging them to make a purchase or take some other action. Telemarketing can be done by live agents or automated systems and is often used for sales, customer surveys, or appointment scheduling. It is a direct and personal way to engage with customers but can be seen as intrusive if not done appropriately.

What is "telemarketing"?

telemarketing

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Viral marketing is a strategy that encourages people to share a marketing message, content, or advertisement with their friends, family, or social networks, creating a rapid spread of information. The goal is to make the content so interesting, entertaining, or engaging that it is shared widely, often without the need for paid advertising. Viral marketing can include videos, social media posts, memes, or challenges that capture attention and prompt users to pass the message along. It relies on the power of word-of-mouth and the sharing nature of online platforms to reach a large audience quickly.

What is "viral marketing"?

viral marketing

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A want ad is a short advertisement, usually found in newspapers or online platforms, where individuals or businesses express their need for something, such as a job position, item, or service. It typically includes a description of what is needed, contact information, and sometimes additional details like location or price. Want ads aim to connect the person or business making the request with those who can fulfill it.

What is a "want ad"?

want ad

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A concern is a business, organization, or company that is involved in commercial, industrial, or professional activities. It can refer to any entity that operates to provide goods or services, with the goal of making a profit or achieving other objectives. Concerns can range in size from small businesses to large corporations and may operate in various sectors such as manufacturing, finance, or technology.

What is a "concern"?

concern

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oligopoly

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An advertorial is a type of advertisement that is designed to resemble a regular editorial or news article, blending promotional content with the style and format of journalistic writing. It aims to inform or entertain the reader while subtly promoting a product, service, or brand. Advertorials are usually found in newspapers, magazines, or online platforms, and they are often labeled as "sponsored" or "advertisement" to distinguish them from regular editorial content. The goal of an advertorial is to engage the reader more deeply than traditional ads while providing valuable information that supports the promotional message.

What is an "advertorial"?

advertorial

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A banner ad is a type of online advertisement that typically appears as a rectangular image or graphic displayed at the top, bottom, or sides of a webpage. It is designed to attract attention and promote a product, service, or brand. Banner ads often include a call to action, such as "Learn More" or "Buy Now," encouraging users to click and visit the advertiser's website. These ads can be static or dynamic, with animations or interactive elements. The goal of a banner ad is to increase brand visibility, drive traffic, and generate leads or sales.

What is a "banner ad"?

banner ad

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A gimmick is a special trick, device, or strategy designed to attract attention, make something more appealing, or increase its popularity. It is often seen as clever or eye-catching, but it may not have lasting value or substance. Gimmicks are typically used in marketing or entertainment to create a quick impression, but their appeal may fade once the novelty wears off.

What is a "gimmick"?

gimmick

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junk mail

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mailshot

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An infomercial is a type of television commercial that is longer than a typical advertisement, often lasting anywhere from a few minutes to half an hour or more. It is designed to provide detailed information about a product or service, explaining its features, benefits, and how it works. Infomercials often use demonstrations, customer testimonials, and persuasive messaging to encourage viewers to purchase the product. They are typically shown during off-peak hours and aim to inform and convince the audience to take immediate action, such as calling a number or visiting a website.

What is an "infomercial"?

infomercial

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Product placement is a marketing strategy where a brand or product is subtly included in movies, television shows, video games, or other media content. Rather than being advertised directly, the product is integrated into the storyline or environment in a natural way, making it part of the content. This can involve actors using a product, a logo appearing in the background, or a product being mentioned in dialogue. The goal of product placement is to increase brand awareness and influence consumers by showing the product in a real-world context without traditional advertising methods.

What is "product placement"?

product placement

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Pyramid selling is a business model where participants earn money primarily by recruiting others into the scheme rather than selling products or services. New recruits often pay a fee to join, and a portion of this fee goes to the person who recruited them, forming a structure resembling a pyramid. This model is usually unsustainable because it relies on constantly adding more participants, and those at the bottom often lose their investment.

What is "pyramid selling"?

pyramid selling

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affiliate

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niche

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A classified is a small advertisement typically organized into specific categories, such as jobs, real estate, or services, and found in newspapers or online platforms. It is used by individuals or businesses to buy, sell, or promote goods, services, or opportunities. Classified ads are brief and straightforward, making it easier for readers to find what they are looking for.

What is a "classified"?

classified

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World Trade Organization

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Here, you will learn some English words related to Marketing that are necessary for the Academic IELTS exam.

Marketing

Mots académiques avancés de l'IELTS pour "Marketing"

Talking about Marketing

Advanced Academic IELTS Words for "Marketing"