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English Vocabulary in Use - Advanced /

093. Metaphor: Seeing The Light

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Esci
1-
jungle
2-
to light up
3-
on the ball
4-
heart
5-
mouth
6-
head
7-
to have an eye for something
8-
to keep an eye on somebody or something
9-
rule of thumb
10-
bright
11-
dim
12-
to see the light
13-
to throw light on something
14-
to blow hot and cold
15-
hotheaded
16-
cold-hearted
17-
to flood
18-
to trickle
19-
stream
20-
profitably
21-
to pay dividends
22-
strategy
23-
tactic
24-
campaign
25-
to launch
26-
advertising
27-
marketing
jungle
sostantivo
j
ʤ
u
ʌ
n
n
g
g
ə
l
l
e
Spelling
Chiudi
Accedi
giungla

giungla

a threatening environment where there is a lot of competition and success is extremely difficult to achieve

to light up
Verbo
uk flag
/lˈaɪt ˈʌp/
(rallegrarsi)

(rallegrarsi)

illuminare

to bring liveliness, joy, or happiness to someone's expression

Informazioni Grammaticali:

Transitivo
Stato Frasale
separable
verbo della frase
light
particella della frase
up
on the ball
on the ball
Frase
uk flag
/ɑːnðə bˈɔːl/
Tieni d'occhio la palla

Tieni d'occhio la palla

Approving
Idiom

quick to comprehend and respond to things

What is the origin of the idiom "on the ball" and when to use it?

The origin of the idiom "on the ball" can be traced back to sports, particularly ball games such as soccer or basketball. In these games, being "on the ball" refers to a player who is actively engaged in the game, attentive to the ball's movements, and ready to react quickly. Over time, the expression began to be used to describe individuals who exhibit a similar level of alertness, attentiveness, and readiness in non-sporting situations.

heart
heart
sostantivo
h
h
ea
ɑ:
r
r
t
t
cuore

cuore

the central or most important part of something

mouth
sostantivo
m
m
o
a
u
ʊ
th
θ
(sbocco)

(sbocco)

foce

the point where a stream issues into a larger body of water

head
sostantivo
h
h
ea
ɛ
d
d
(testa)

(testa)

sorgente

the source of water from which a stream arises

to have an eye for something
Frase
uk flag
/hæv ɐn ˈaɪ fɔːɹ ˌɛstˌiːˈeɪtʃ/
avere un buon occhio per

avere un buon occhio per

Idiom

to naturally be good at noticing, judging, or appreciating something, particularly a thing's value or a person's talents

What is the origin of the idiom "have an eye for" and when to use it?

The idiom "have an eye for" originates from the idea of having a keen sense of observation or a natural ability to notice and appreciate certain qualities in something. The use of "eye" in this idiom dates back to the 16th century when it was common to associate the ability to see with the ability to understand or appreciate something. It is used to describe someone who has a natural talent or ability to notice and appreciate certain qualities, especially in areas such as art, design, fashion, or any field that requires a good sense of aesthetics or detail.

to [keep] an eye on {sb/sth}
to keep an eye on somebody or something
Frase
uk flag
/kˈiːp ɐn ˈaɪ ˌɑːn ˌɛsbˈiː slˈæʃ ˌɛstˌiːˈeɪtʃ/
tieni d'occhio qualcuno

tieni d'occhio qualcuno

Idiom
Informal

to closely watch a person or thing, particularly in order to make sure they are safe

What is the origin of the idiom "keep an eye on someone or something" and when to use it?

The expression "keep an eye on someone or something" is an idiomatic phrase that has its origins rooted in the idea of vigilant observation and have been used in English for many years. It is commonly employed to highlight the need for awareness or surveillance, especially when there is a concern for safety, security, or supervision.

rule of thumb
rule of thumb
Frase
uk flag
/ɹˈuːl ʌv θˈʌm/
regola empirica

regola empirica

Idiom
Informal

a method or principle solely based on experience, which may not be completely accurate

What is the origin of the idiom " rule of thumb" and when to use it?

The origin of the idiom "rule of the thumb" is not definitively known, but it is believed to have originated in the 17th century. It is believed to have derived from an old English law that permitted a man to beat his wife with a stick as long as it was no thicker than his thumb. This phrase has been in use since the 17th century, with one of the earliest recorded instances found in a book by Sir William Hope in 1692. It is used in various contexts and occasions where a practical, general guideline or estimate is needed.

bright
bright
aggettivo
uk flag
/braɪt/
luminoso

luminoso

capable of thinking and learning in a good and quick way

dim
dim
aggettivo
uk flag
/ˈdɪm/
(ottuso)

(ottuso)

opaco

lacking brightness or mental sharpness

to [see] the light
to see the light
Frase
uk flag
/sˈiː ðə lˈaɪt/
N/A

N/A

Idiom
Informal

to begin to understand or realize something after a long period of ignorance or doubt

What is the origin of the idiom "see the light" and when to use it?

The origin of the idiom "see the light" is rooted in the metaphorical connection between the physical sensation of perceiving light and the mental or intellectual act of gaining understanding or insight. The phrase draws upon the fundamental association of light with knowledge, truth, and illumination. It is commonly used in situations where someone finally comprehends or accepts a truth, often after a period of confusion, skepticism, or resistance.

to [throw|shed|cast] light on {sth}
to throw light on something
Frase
uk flag
/θɹˈoʊ ʃˈɛd kˈæst lˈaɪt ˌɑːn ˌɛstˌiːˈeɪtʃ/
N/A

N/A

Idiom
Informal

to provide someone with information about something ambiguous to make it easier to understand

What is the origin of the idiom "throw light on something" and when to use it?

The origin of the idiom "throw light on something" is derived from the metaphorical association between light and knowledge or understanding. Light has long been symbolically linked to illumination, clarity, and enlightenment. The idiom likely emerged from this metaphorical connection, reflecting the human desire to gain insight, uncover truths, or reveal hidden aspects. It is commonly used when there is a need to bring clarity, reveal hidden information, or provide explanations.

to [blow] hot and cold
to blow hot and cold
Frase
uk flag
/blˈoʊ hˈɑːt ænd kˈoʊld/
essere banderuola

essere banderuola

Idiom

to keep changing one’s attitude toward someone or something

What is the origin of the idiom "blow hot and cold" and when to use it?

The idiom "blow hot and cold" is derived from an old English proverb dating back to the 16th century. It is used to describe someone who frequently changes their attitude, feelings, or opinions about something or someone.

hotheaded
aggettivo
h
h
o
ɑ:
th
th
ea
ɛ
d
d
e
i
d
d
(impulsivo)

(impulsivo)

cupo

quick to anger or become agitated, often reacting impulsively or without thinking things through

cold-hearted
aggettivo
uk flag
/kˈoʊldhɑːɹɾᵻd/
N/A

N/A

lacking in sympathy or feeling

warmhearted
to flood
Verbo
f
f
l
l
oo
ʌ
d
d
(affluire)

(affluire)

inondare

to fill in large quantities or numbers in an overwhelming way

Informazioni Grammaticali:

Transitivo
to trickle
to trickle
Verbo
t
t
r
r
i
ɪ
ck
k
ə
l
l
e
(gocciolare)

(gocciolare)

colare

to flow slowly in small amounts or drops

Informazioni Grammaticali:

Intransitivo
stream
sostantivo
s
s
t
t
r
r
ea
i
m
m
(corrente)

(corrente)

flusso

a steady, ongoing flow of something, like information, data, or objects

profitably
profitably
avverbio
p
p
r
r
o
ɑ
f
f
i
ə
t
t
a
ə
b
b
l
l
y
i
(in modo redditizio)

(in modo redditizio)

profittevolmente

in a manner that makes money

unproductively
to [pay] dividends
to pay dividends
Frase
uk flag
/pˈeɪ dˈɪvɪdəndz/
N/A

N/A

Collocation

to produce a profitable return or benefit as a result of an investment of time, effort, or resources

strategy
sostantivo
s
s
t
t
r
r
a
æ
t
t
e
ə
g
ʤ
y
i
strategia

strategia

an organized plan made to achieve a goal

tactic
sostantivo
t
t
a
æ
c
k
t
t
i
ɪ
c
k
(strategia)

(strategia)

tattica

a carefully planned action or strategy to achieve a specific goal

campaign
sostantivo
c
k
a
æ
m
m
p
p
ai
g
n
n
campagna

campagna

a series of organized activities that are intended to achieve a particular goal

to launch
to launch
Verbo
l
l
au
ɔ
n
n
ch
ʧ
(lanciare)

(lanciare)

intraprendere

to start an organized activity or operation

abolish

Informazioni Grammaticali:

Transitivo
advertising
sostantivo
uk flag
/ˈædvɝˌtaɪzɪŋ/
pubblicità

pubblicità

a paid announcement that draws public attention to a product or service

marketing
marketing
sostantivo
m
m
a
ɑ
r
r
k
k
e
ə
t
t
i
ɪ
n
n
g
g
marketing

marketing

the act or process of selling or advertising a product or service, usually including market research

What is "marketing"?

Marketing is the process of promoting and selling products or services, including activities like advertising, sales, and market research. It involves understanding the needs and preferences of potential customers, creating strategies to reach them, and encouraging them to make a purchase or take action. Marketing can include various methods, such as online advertising, social media campaigns, email promotions, and events, to raise awareness and attract attention to a brand or product. The goal of marketing is to increase sales and build a strong relationship with customers.

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