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advertisement
4-
brand
5-
publicity
6-
to sue
7-
slogan
8-
advertising campaign
9-
consumer
10-
business
11-
to become
12-
to close down
13-
to drop
14-
to grow
15-
to expand
16-
to export
17-
to import
18-
to launch
19-
to manufacture
20-
market
21-
to merge
22-
to produce
23-
to set up
24-
to take over
25-
new
26-
product
27-
to flop
28-
market leader
29-
head
30-
office
31-
branch
32-
boom
33-
to do
34-
to make
35-
deal
36-
decision
37-
job
38-
loss
39-
market research
40-
redundant
41-
well
42-
badly
43-
to mix business with pleasure
44-
unfinished business
45-
to mind one's own business
46-
none of one's business
47-
to mean business
48-
to get down to
49-
to go out of business
50-
any
51-
other
to claim
to claim
动词
c
k
l
l
ai
m
m
Spelling
关闭
登录
(断言)

(断言)

声称

to say that something is the case without providing proof for it

disclaim
example
示例
Click on words
The controversial article regularly claims that a UFO sighting occurred last night.
Some online platforms often claim the benefits of miracle weight-loss products.

语法信息:

及物动词
misleading
misleading
形容词
m
m
i
ɪ
s
s
l
l
ea
i
d
d
i
ɪ
n
n
g
g
(引人误解的)

(引人误解的)

误导性的

intended to give a wrong idea or make one believe something that is untrue

advertisement
名词
a
æ
d
d
v
v
e
ɜ
r
r
t
t
i
ɪ
s
z
e
m
m
e
ə
n
n
t
t
(广告宣传)

(广告宣传)

广告

any movie, picture, note, etc. designed to promote products or services to the public

brand
brand
名词
b
b
r
r
a
æ
n
n
d
d
(商标)

(商标)

品牌

the name that a particular product or service is identified with

publicity
名词
p
p
u
ə
b
b
l
l
i
ɪ
c
s
i
ə
t
t
y
i
(公关)

(公关)

宣传

actions or information that are meant to gain the support or attention of the public

What is "publicity"?

Publicity refers to the efforts and activities undertaken to generate public attention and awareness for a person, organization, product, or event. It involves using various media channels, such as newspapers, magazines, television, radio, and online platforms, to spread information and create a positive image. Publicity aims to build reputation, attract interest, and increase visibility, often through press releases, media appearances, promotional events, and other strategic communications. The goal is to influence public perception and foster engagement with the target audience.

to sue
to sue
动词
s
s
ue
u
(控告)

(控告)

起诉

to bring a charge against an individual or organization in a law court

语法信息:

及物动词
slogan
名词
s
s
l
l
o
g
g
a
ə
n
n
(标语)

(标语)

口号

a short memorable phrase that is used in advertising to draw people's attention toward something

What is a "slogan"?

A slogan is a short, catchy phrase used by a company or organization to convey its message, promote a product or service, or reinforce its brand identity. Slogans are designed to be memorable, often with a simple, persuasive message that resonates with the target audience. They are typically used in advertising, marketing campaigns, and branding materials to create emotional connections with consumers and leave a lasting impression. A good slogan helps to differentiate a brand from its competitors and communicate its core values or benefits.

advertising campaign
名词
uk flag
/ˈædvɚtˌaɪzɪŋ kæmpˈeɪn/
(广告宣传)

(广告宣传)

广告活动

a coordinated and strategic effort to promote a product, service, or brand using a series of advertisements or marketing messages over a period of time

What is an "advertising campaign"?

An advertising campaign is a series of coordinated advertisements that are designed to promote a product, service, or brand over a specific period. These campaigns are planned with clear goals, such as increasing brand awareness, generating sales, or promoting an event. An advertising campaign often includes multiple media channels, such as television, social media, print, and online ads, to reach a broad audience. It involves careful planning, creative development, and measurement to ensure that the message effectively connects with the target audience and achieves the desired outcome.

语法信息:

复合名词
consumer
consumer
名词
c
k
o
ə
n
n
s
s
u
u
m
m
e
ɜ
r
r
(顾客)

(顾客)

消费者

someone who buys and uses services or goods

business
business
名词
b
b
u
ɪ
s
z
i
n
n
e
ɪ
ss
s
(生意)

(生意)

商业

the activity of providing services or products in exchange for money

to become
to become
动词
b
b
e
ɪ
c
k
o
ʌ
m
m
e
(成为)

(成为)

变成

to start or grow to be

语法信息:

linking verb
to close down
to close down
动词
uk flag
/klˈoʊs dˈaʊn/
(停业)

(停业)

关闭

(of a business, shop, company, etc.) to no longer be open or operating, particularly permanently

open

语法信息:

不及物
短语状态
inseparable
短语的动词
close
短语的助词
down
to drop
to drop
动词
d
d
r
r
o
ɑ
p
p
(放下)

(放下)

掉落

to let or make something fall to the ground

语法信息:

及物动词
to grow
to grow
动词
g
g
r
r
o
w
(生长)

(生长)

增长

to become greater in size, amount, number, or quality

语法信息:

不及物
to expand
to expand
动词
e
ɪ
x
ks
p
p
a
æ
n
n
d
d
(拓展)

(拓展)

扩大

to become something greater in quantity, importance, or size

语法信息:

不及物
to export
to export
动词
e
ɪ
x
ks
p
p
o
ɔ
r
r
t
t
(输出)

(输出)

出口

to send goods or services to a foreign country for sale or trade

import

语法信息:

及物动词
to import
to import
动词
i
ɪ
m
m
p
p
o
ɔ
r
r
t
t
(引进)

(引进)

进口

to buy goods from a foreign country and bring them to one's own

export

语法信息:

及物动词
to launch
to launch
动词
l
l
au
ɔ
n
n
ch
ʧ
(发起)

(发起)

启动

to start an organized activity or operation

abolish

语法信息:

及物动词
to manufacture
to manufacture
动词
m
m
a
æ
n
n
u
j
ə
f
f
a
æ
c
k
t
ʧ
u
ɜ
r
r
e
(生产)

(生产)

制造

to produce products in large quantities by using machinery

语法信息:

及物动词
market
market
名词
m
m
a
ɑ
r
r
k
k
e
ɪ
t
t
(集市)

(集市)

市场

a public place where people buy and sell groceries

to merge
to merge
动词
m
m
e
ɜ
r
r
g
ʤ
e
(融合)

(融合)

合并

to combine and create one whole

disunify

语法信息:

不及物
to produce
to produce
动词
p
p
r
r
o
d
d
u
u
c
s
e
(制造)

(制造)

生产

to make something using raw materials or different components

语法信息:

及物动词
to set up
to set up
动词
uk flag
/sˈɛt ˈʌp/
(设立)

(设立)

建立

to establish a fresh entity, such as a company, system, or organization

abolish

语法信息:

及物动词
短语状态
separable
短语的动词
set
短语的助词
up
to take over
to take over
动词
uk flag
/tˈeɪk ˈoʊvɚ/
(接任)

(接任)

接管

to begin to be in charge of something, often previously managed by someone else

语法信息:

及物动词
短语状态
separable
短语的动词
take
短语的助词
over
new
new
形容词
n
n
e
w
(新的)

(新的)

recently invented, made, etc.

old
product
product
名词
p
p
r
r
o
ɑ
d
d
u
ə
c
k
t
t
(货品)

(货品)

产品

something that is created or grown for sale

to flop
动词
f
f
l
l
o
ɑ
p
p
(挣扎)

(挣扎)

拍打

to move in a loose, uncontrolled, or erratic manner

语法信息:

不及物
market leader
名词
uk flag
/mˈɑːɹkɪt lˈiːdɚ/
(市场领导者)

(市场领导者)

市场领头羊

a specific product that outsells the other products of its kind

语法信息:

复合名词
head
head
名词
h
h
ea
ɛ
d
d
(首席)

(首席)

负责人

a person in a leadership or authority position within a specific organization or group

office
office
名词
o
ɔ
ff
f
i
ɪ
c
s
e
(工作室)

(工作室)

办公室

a place where people work, particularly behind a desk

branch
名词
b
b
r
r
a
æ
n
n
ch
ʧ
(分行)

(分行)

分支机构

a store, office, etc. that belongs to a larger business, organization, etc. and is representing it in a certain area

boom
boom
名词
b
b
oo
u
m
m
(经济高潮)

(经济高潮)

经济繁荣

a time of great economic growth

to do
to do
动词
d
d
o
u:
(干)

(干)

to perform an action that is not mentioned by name

语法信息:

及物动词
一般过去时
did
过去分词
done
to make
to make
动词
m
m
a
k
k
e
(构造)

(构造)

制作

to form, produce, or prepare something, by putting parts together or by combining materials

语法信息:

及物动词
一般过去时
made
过去分词
made
deal
deal
名词
d
d
ea
i:
l
l
(协议)

(协议)

交易

an agreement between two or more parties, typically involving the exchange of goods, services, or property

decision
decision
名词
d
d
e
ɪ
c
s
i
ɪ
s
ʒ
io
ə
n
n
(选择)

(选择)

决定

a choice or judgment that is made after adequate consideration or thought

job
job
名词
j
ʤ
o
ɑ:
b
b
(职位)

(职位)

工作

the work that we do regularly to earn money

语法信息:

loss
名词
l
l
o
ɔ
ss
s
(失去)

(失去)

损失

the state or process of losing a person or thing

market research
market research
名词
uk flag
/mˈɑːɹkɪt ɹɪsˈɜːtʃ/
(市场研究)

(市场研究)

市场调研

the act of gathering information about what people need or buy the most and why

语法信息:

复合名词
redundant
redundant
形容词
r
r
e
ɪ
d
d
u
ə
n
n
d
d
a
ə
n
n
t
t
(冗余的)

(冗余的)

多余的

surpassing what is needed or required, and so, no longer of use

well
well
副词
w
w
e
ɛ
ll
l
N/A

N/A

in a way that is right or satisfactory

ill

语法信息:

无与伦比
方式副词
badly
badly
副词
b
b
a
æ
d
d
l
l
y
i
(不佳地)

(不佳地)

糟糕地

in a way that is not satisfactory, acceptable, or successful

well
to [mix] business with pleasure
to mix business with pleasure
短语
uk flag
/mˈɪks bˈɪznəs wɪð plˈɛʒɚ/
N/A

N/A

Disapproving
Idiom

to combine enjoyable activities with one's work

What is the origin of the idiom "mix business with pleasure" and when to use it?

The idiom "mix business with pleasure" refers to the act of combining work or business activities with leisure or recreational activities. The term is often used as a cautionary phrase to advise against engaging in activities that blur the line between work and personal life, and to emphasize the importance of maintaining a professional demeanor in business settings.

unfinished business
名词
uk flag
/ʌnfˈɪnɪʃt bˈɪznəs/
(尚未解决的事项)

(尚未解决的事项)

未完成的事务

a thing that has not been completed, discussed, or dealt with yet

语法信息:

复合名词
to mind one's own business
短语
uk flag
/mˈaɪnd wˈʌnz ˈoʊn bˈɪznəs/
N/A

N/A

to only concern oneself with one's own private matters and not to interfere in those of others

none of one's business
短语
uk flag
/nˈʌn ʌv wˈʌnz bˈɪznəs/
N/A

N/A

Idiom
Informal

used to tell someone that it is not necessary for them to know about something and that they should stop questioning about it

What is the origin of the idiom "none of one's business" and when to use it?

The idiom "none of one's business" is used to convey that a particular matter or issue is not the concern or affair of a given individual. Its origin is not rooted in a specific historical or cultural context; rather, it is a logical extension of the English language.

to [mean] business
to mean business
短语
uk flag
/mˈiːn bˈɪznəs/
N/A

N/A

to be very serious about fulfilling one's intentions

to get down to
to get down to
动词
uk flag
/ɡɛt dˈaʊn tuː/
(开始专注于)

(开始专注于)

着手于

to start focusing on and engaging in a task or activity in a serious or determined manner

语法信息:

及物动词
短语状态
inseparable
短语的动词
get
短语的助词
down to
to [go] out of business
to go out of business
短语
uk flag
/ɡˌoʊ ˌaʊɾəv bˈɪznəs/
N/A

N/A

Idiom

to cease to exist as a functional company or business due to financial challenges or difficulties

What is the origin of the idiom "go out of business" and when to use it?

The idiom "go out of business" is a straightforward expression that originates from the world of commerce and trade. This phrase is used to describe the closure or cessation of operations of a business or company, often due to financial difficulties, lack of profitability, or other reasons.

any
限定词
a
ɛ
n
n
y
i
(任意(rèn yì))

(任意(rèn yì))

任何(rèn hé)

one or some of a thing or number of things, however large or small

other
other
形容词
o
ʌ
th
ð
e
ə
r
r
(另一的)

(另一的)

其他的

being the one that is different, extra, or not included

same

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