advertising

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to launch

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consumer

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brand

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commercial

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A jingle is a short, catchy song or tune, often used in advertising or marketing. They are crafted to be easily remembered and repeated, making them effective in capturing the audience's attention and reinforcing brand recognition. Jingles typically feature simple, repetitive melodies and lyrics that are easy to remember, making them effective for promoting a product, brand, or service. They are often used in commercials, radio spots, and television ads to create a lasting impression and associate positive feelings with the advertised product or company.

What is a "jingle"?

jingle

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A slogan is a short, catchy phrase used by a company or organization to convey its message, promote a product or service, or reinforce its brand identity. Slogans are designed to be memorable, often with a simple, persuasive message that resonates with the target audience. They are typically used in advertising, marketing campaigns, and branding materials to create emotional connections with consumers and leave a lasting impression. A good slogan helps to differentiate a brand from its competitors and communicate its core values or benefits.

What is a "slogan"?

slogan

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A logo is a graphic symbol or design used by a company, organization, or brand to represent its identity. It often includes a unique combination of text, colors, and shapes that make it easily recognizable. Logos are used across various marketing materials, products, websites, and advertisements to create a consistent and memorable image for the brand. The goal of a logo is to visually communicate the values, mission, or industry of the company, helping to build brand recognition and trust among consumers. A well-designed logo can make a brand stand out and be easily remembered.

What is a "logo"?

logo

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Endorsement is a form of promotion where a well-known person, such as a celebrity, influencer, or expert, publicly supports or recommends a product, service, or brand. The endorser's approval is meant to increase the product's credibility and appeal, as people are often influenced by the opinions of those they admire or trust. Endorsements are commonly seen in advertisements, social media posts, or commercials, and they can help boost brand awareness, sales, and customer loyalty. An endorsement is effective when the endorser's values align with the brand and the audience they reach.

What is "endorsement"?

endorsement

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Here you will find the vocabulary from Unit 9 - 9F in the Solutions Upper-Intermediate coursebook, such as "launch", "endorsement", "commercial", etc.

Solutions Upper-Intermediate "第9单元 - 9F" 词汇