English vocabulary Marketing

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consumer

/kənˈsumɝ/

noun

someone who buys and uses services or goods

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to cost

/ˈkɑst/, /ˈkɔst/

verb

to require a particular amount of money

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product development

/pɹˈɑːdʌkt dɪvˈɛləpmənt/

noun

the process of either bringing a new product from concept to market release or renewing an existing product

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digital

/ˈdɪdʒətəɫ/, /ˈdɪdʒɪtəɫ/

adjective

(of signals or data) representing and processing data as series of the digits 0 and 1 in electronic signals

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distribution

/ˌdɪstɹəbˈjuʃən/

noun

the process of supplying shops and other businesses with products to be sold

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end user

/ˈɛnd jˈuːzɚ/

noun

the person who buys a product for personal use

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image

/ˈɪmədʒ/, /ˈɪmɪdʒ/

noun

the conception of a person, organization, product, etc. that is presented to the public

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label

/ˈɫeɪbəɫ/

noun

the name or trademark of a company that produces music records

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to launch

/ˈɫɔntʃ/

verb

to start an organized activity or operation

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market research

/mˈɑːɹkɪt ɹɪsˈɜːtʃ/

noun

the act of gathering information about what people need or buy the most and why

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online

/ˈɔnˌɫaɪn/

adjective

connected to other computer networks through the Internet

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packaging

/ˈpækɪdʒɪŋ/

noun

the process of putting a product in a container or covering in order to be sold

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product

/ˈpɹɑdəkt/

noun

something that is created or grown for sale

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public relations

/pˈʌblɪk ɹɪlˈeɪʃənz/

noun

the process of presenting a favorable public image of a person, firm, or institution

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registered

/ˈɹɛdʒɪstɝd/

adjective

recorded officially on a list

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sponsor

/ˈspɑnsɝ/

noun

a person or an organization that pays the expenses of a TV, radio or online program as a means of advertisement

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trademark

/ˈtɹeɪdˌmɑɹk/

noun

a name or design that exclusively belongs to a particular company or its products

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buyer

/ˈbaɪɝ/

noun

a person who wants to buy something, usually an expensive item

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seller

/ˈselər/

noun

a person or company that sells something

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catalog

/ˈkætəɫɔɡ/

noun

a pamphlet that lists all the items that people can buy

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price tag

/pɹˈaɪs tˈæɡ/

noun

a label on an item that shows how much it costs

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distribution channel

/dˌɪstɹɪbjˈuːʃən tʃˈænəl/

noun

a way through which a company delivers its products to the customers

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advertising

/ˈædvɝˌtaɪzɪŋ/

noun

a paid announcement that draws public attention to a product or service

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promotion

/pɝˈmoʊʃən/, /pɹəˈmoʊʃən/

noun

the activity of drawing public attention to a service or product in order to help it sell more

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e-commerce

/ˈiˈkɑmɝs/

noun

business exchanges that are done online

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cut

/ˈkət/

noun

a share in something monetary

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portfolio

/pɔɹtˈfoʊɫiˌoʊ/

noun

the range of products or services that a particular firm or organization offers to its customers

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digital marketing

/dˈɪdʒɪɾəl mˈɑːɹkᵻɾɪŋ/

noun

all the efforts by which products and services are promoted and sold using the internet and online methods

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public image

/pˈʌblɪk ˈɪmɪdʒ/

noun

the general perception that the public have of a product, person, organization, etc. that may not be accurate

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product placement

/pɹˈɑːdʌkt plˈeɪsmənt/

noun

the inclusion of a company's product in a movie or TV program as a form of paid promotion

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