Unit 7 - 7H

A pun is a form of wordplay that uses the multiple meanings of a word or similar-sounding words to create a humorous or clever effect. It involves a play on words where a word or phrase is used in a way that suggests different meanings or interpretations. For example, in the phrase "I used to be a baker, but I could not make enough dough", the pun is on the word "dough", which refers both to the mixture used to make bread and slang for money. This play on words adds humor by linking two different meanings of the same word. Puns are often used to add wit or a clever twist to writing and speech.

A target audience is a specific group of people that a business, organization, or brand aims to reach with its products, services, or marketing efforts. This group is defined based on factors like age, gender, location, interests, income level, or other demographic characteristics. Understanding the target audience helps businesses tailor their marketing messages and strategies to meet the needs, preferences, and behaviors of that group. By focusing on a target audience, companies can be more efficient in their advertising, ensuring they reach the people most likely to buy or engage with their offerings.