persuasion

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Advertising refers to the practice of promoting products, services, or ideas to a target audience through various media channels. The goal of advertising is to persuade people to purchase a product, use a service, or take a particular action. Advertisements can be found in many forms, such as television commercials, radio ads, online banners, print ads in newspapers or magazines, and billboards. Companies and organizations use advertising to increase awareness, build brand loyalty, and drive sales.

What is "advertising"?

advertising

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Marketing is the process of promoting and selling products or services, including activities like advertising, sales, and market research. It involves understanding the needs and preferences of potential customers, creating strategies to reach them, and encouraging them to make a purchase or take action. Marketing can include various methods, such as online advertising, social media campaigns, email promotions, and events, to raise awareness and attract attention to a brand or product. The goal of marketing is to increase sales and build a strong relationship with customers.

What is "marketing"?

marketing

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A commercial break is a short period of time during a television or radio program when advertisements are aired. These breaks are usually scheduled at specific points in the program, such as between segments or during natural pauses in the content. Commercial breaks give businesses the opportunity to promote their products or services to the audience, while providing broadcasters with revenue. The length of a commercial break can vary, and it typically includes multiple ads from different companies.

What is a "commercial break"?

commercial break

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target market

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brand

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hype

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A slogan is a short, catchy phrase used by a company or organization to convey its message, promote a product or service, or reinforce its brand identity. Slogans are designed to be memorable, often with a simple, persuasive message that resonates with the target audience. They are typically used in advertising, marketing campaigns, and branding materials to create emotional connections with consumers and leave a lasting impression. A good slogan helps to differentiate a brand from its competitors and communicate its core values or benefits.

What is a "slogan"?

slogan

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A logo is a graphic symbol or design used by a company, organization, or brand to represent its identity. It often includes a unique combination of text, colors, and shapes that make it easily recognizable. Logos are used across various marketing materials, products, websites, and advertisements to create a consistent and memorable image for the brand. The goal of a logo is to visually communicate the values, mission, or industry of the company, helping to build brand recognition and trust among consumers. A well-designed logo can make a brand stand out and be easily remembered.

What is a "logo"?

logo

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A trailer is a short promotional video used to advertise and generate interest in an upcoming film, television show, or other media content. It typically features key scenes, highlights the main plot or themes, and includes captivating visuals or sound bites to attract viewers. Trailers are designed to provide a preview of the content, giving potential audiences a glimpse of what to expect and encouraging them to watch or engage with the full release. They are commonly distributed through theaters, television, and online platforms.

What is a "trailer"?

trailer

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Here you will find the vocabulary from Unit 10 - Lesson 2 in the Total English Upper-Intermediate coursebook, such as "trailer", "persuasion", "hype", etc.

Total English Upper-Intermediate - Unit 10 - Lesson 2

Unit 10 - Lesson 2

Total English Upper-Intermediate "Unit 10 - Lesson 2" Vocabulary