Review

Unit 5 - Lesson 1

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to launch

to make a living

to recruit

profit sharing

hands-on

start-up

fund

fringe benefit

publicity

10-

to break even

11-

to bail out

to launch

Verb

to start an organized activity or operation

begin commence embark on initiate

abolish

Example

Click on words

They plan to launch a marketing campaign to promote the event.

He plans to launch a charity fundraiser to support local schools.

Grammatical Information:

transitive

to make a living

phrase

/mˌeɪk ɐ lˈɪvɪŋ/

Collocation

to earn an amount of money that enables one to support oneself and pay for one's needs

begin commence embark on initiate

to recruit

Verb

to employ people for a company, etc.

begin commence embark on initiate

Grammatical Information:

transitive

profit sharing

noun

/pɹˈɑːfɪt ʃˈɛɹɹɪŋ/

a business arrangement in which a company distributes a portion of its profits to its employees or other stakeholders

begin commence embark on initiate

hands-on

Adjective

/ˌhænˈzɔn/

involving direct participation or intervention in a task or activity, rather than simply observing or delegating it to others

begin commence embark on initiate

start-up

noun

/ˈstɑɹˌtəp/

a business or company that has just begun operation

begin commence embark on initiate

fund

noun

a sum of money that is collected and saved for a particular purpose

begin commence embark on initiate

fringe benefit

noun

/fɹˈɪndʒ bˈɛnɪfˌɪt/

an extra compensation or perk that an employer provides to employees in addition to their salary or wages

begin commence embark on initiate

Grammatical Information:

compound noun

publicity

noun

actions or information that are meant to gain the support or attention of the public

begin commence embark on initiate

What is "publicity"?

Publicity refers to the efforts and activities undertaken to generate public attention and awareness for a person, organization, product, or event. It involves using various media channels, such as newspapers, magazines, television, radio, and online platforms, to spread information and create a positive image. Publicity aims to build reputation, attract interest, and increase visibility, often through press releases, media appearances, promotional events, and other strategic communications. The goal is to influence public perception and foster engagement with the target audience.

to break even

phrase

/bɹˈeɪk ˈiːvən/

Idiom

(of a business) to reach a point that yields no success due to the profit being almost as equal as the costs

begin commence embark on initiate

profit

What is the origin of the idiom "break even" and when to use it?

The idiom "break even" may be related to the idea of a balance point, where all inputs and outputs are equal. The phrase has been in use in English since at least the mid-20th century, and it is often applied to situations where a business or project is just able to cover its costs, but not generate any additional income or profit. In general, the phrase is used to describe a situation where the outcome is neither positive nor negative, but rather neutral or balanced.

to bail out

Verb

/bˈeɪl ˈaʊt/

to save someone or something from a difficult financial situation

begin commence embark on initiate