marketing
/ˈmɑɹkətɪŋ/
noun
the act or process of selling or advertising a product or service, usually including market research
branding
/ˈbɹændɪŋ/
noun
the promotion of a particular product or company by means of advertising and distinctive design
promotion
/pɝˈmoʊʃən/, /pɹəˈmoʊʃən/
noun
the activity of drawing public attention to a service or product in order to help it sell more
target audience
/tˈɑːɹɡɪt ˈɔːdiəns/
noun
the specific group of people that a product, service, or message is designed to appeal to and meet their specific needs or interests
brand identity
/bɹˈænd aɪdˈɛntɪɾi/
noun
the combination of visual and emotional elements that distinguish a brand and shape its perception among consumers
advertising agency
/ˈædvɚtˌaɪzɪŋ ˈeɪdʒənsi/
noun
a company that helps other businesses to create and promote advertisements for their products or services
CTA
/sˈiː tˈiː ˈeɪ/
noun
a specific instruction or prompt given to the audience, encouraging them to take a desired action, such as making a purchase, signing up for a newsletter, contacting a business, or engaging in some form of interaction or response
commercial
/kəˈmɝʃəɫ/
noun
an ad broadcast on TV or radio
infomercial
/ˈɪnfoʊˌmɝʃəɫ/
noun
an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner
advertorial
/ˌædvɝˈtɔɹiəɫ/
noun
a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement
classified advertising
/klˈæsɪfˌaɪd ˈædvɚtˌaɪzɪŋ/
noun
a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services
digital advertising
/dˈɪdʒɪɾəl ˈædvɚtˌaɪzɪŋ/
noun
the promotion of products, services, or brands using digital channels and technologies to reach and engage with specific audiences online
endorsement
/ɛnˈdɔɹsmənt/
noun
a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product
notice
/ˈnoʊtəs/, /ˈnoʊtɪs/
noun
a brief advertisement or announcement that is published in a newspaper, magazine, etc.
want ad
/wˈɑːnt ˈæd/
noun
a small advertisement published in a newspaper or website, expressing requirements of a person or company
insert
/ˈɪnˌsɝt/, /ˌɪnˈsɝt/
noun
a printed promotional material, such as a leaflet or flyer, that is included within a publication to provide additional information or advertising content
copywriting
/kˈɑːpɪɹˌaɪɾɪŋ/
noun
the act of writing text for advertising or other forms of marketing communications to persuade or influence people to take some action
logo
/ˈɫoʊɡoʊ/
noun
a symbol or design used to represent a company or organization
slogan
/ˈsɫoʊɡən/
noun
a short memorable phrase that is used in advertising to draw people's attention toward something
print advertising
/pɹˈɪnt ˈædvɚtˌaɪzɪŋ/
noun
the use of printed media, such as newspapers, magazines, brochures, flyers, or direct mail, to communicate and promote products, services, or messages to a targeted audience
public service announcement
/pˈʌblɪk sˈɜːvɪs ɐnˈaʊnsmənt/
noun
a message or advertisement that promotes public welfare or safety, typically created by government agencies or nonprofit organizations
tv spot
/tˌiːvˈiː spˈɑːt/
noun
a short video advertisement that promotes a product, service, or brand on television
radio spot
/ɹˈeɪdɪˌoʊ spˈɑːt/
noun
a brief audio advertisement that promotes a product, service, or brand on radio stations
commercial bumper
/kəmˈɜːʃəl bˈʌmpɚ/
noun
a short video or audio clip that is placed before or after a commercial break, typically used to introduce or transition into a commercial advertisement, provide branding, or deliver a brief message to viewers or listeners
outdoor media
/aʊtdˈoːɹ mˈiːdiːə/
noun
advertisements or promotional messages displayed in public spaces, such as billboards and digital screens, targeting audiences outside of their homes or workplaces
jingle
/ˈdʒɪŋɡəɫ/
noun
a short catchy tune, often used in advertising
outsert
/aʊtsˈɜːt/
noun
a type of advertising or informational material that is inserted into a package or product
ad creep
/ˈæd kɹˈiːp/
noun
the gradual and increasing infiltration of advertisements into various aspects of daily life, often extending beyond traditional advertising spaces
media weight
/mˈiːdiːə wˈeɪt/
noun
the allocation of advertising budgets across different media channels, determining the relative proportion of investment to reach the target audience effectively
media multiplier
/mˈiːdiːə mˈʌltɪplˌaɪɚ/
noun
the amplification of an advertising message or campaign's impact through multiple channels or platforms, maximizing the reach, engagement, and overall effectiveness of the advertising efforts
media planning
/mˈiːdiːə plˈænɪŋ/
noun
the process of identifying the most effective combination of media channels to reach a target audience with a message, product, or service
direct mail
/dɚɹˈɛkt mˈeɪl/
noun
a marketing strategy in which promotional materials, such as letters, postcards, brochures, or catalogs, are sent directly to potential customers or targeted recipients through the postal service
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