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brand

brand

/ˈbɹænd/
noun
the name that a particular product or service is identified with
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Examples

Building a Competitive Brand

But I just want to let it be known that this isn't a brand new invention.

If you have any cruelty-free/vegan suggestions, I was kind of curious about Makeup Geek or maybe a K-Beauty brand.

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campaign

campaign

/kæmˈpeɪn/
noun
a series of organized activities that are intended to achieve a particular goal
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Examples

Marketing teams must consider such factors when they design a marketing campaign.

They called their campaign a crusade.

Planning this new campaign, Saladin remembered Shirkuh saying, 'Never waste time.

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client

client

/ˈkɫaɪənt/
noun
a person or organization that pays for the services of a company or recommendations of a professional
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Examples

I am your client.

You've had deaf clients and interpreters come to you before and you talk through your mask.

"She is your client" or "she is your customer.

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to compete

to compete

/kəmˈpit/
verb
to take part or engage in a contest or game
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Examples

So we don't want to compete with food.

Many artisans couldn't compete with mass manufacturers and dropped their crafts to find other work.

Taylor: They were competing against people who bring in fresh produce every day.

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competitor

competitor

/kəmˈpɛtətɝ/, /kəmˈpɛtɪtɝ/
noun
a person, organization, country, etc. that engages in commercial competition with others
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Examples

Advertisers worry that dishonest businesses click on a competitor's ad to drive up their advertising costs.

And its Android technology has made Google a strong competitor in the smart-phone market.

So, they want to be ahead of their competitors.

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consumer

consumer

/kənˈsumɝ/
noun
someone who buys and uses services or goods
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Examples

Frequently, names of products aimed at high-income consumers implicitly advertise luxury.

Finally, a name must not generate negative associations in the minds of consumers.

Farmers are hoping to expand exports outside of volatile China and convince consumers of the benefits of wool over synthetic.

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financial

financial

/ˌfaɪˈnænʃəɫ/, /fəˈnænʃəɫ/, /fɪˈnænʃəɫ/
adjective
related to money or its management
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Examples

The obvious superiority of their search engine quickly attracted financial backing.

He's the manager, and looks after all financial matters.

I'm going less just because of financial things, mostly.

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management

management

/ˈmænədʒmənt/, /ˈmænɪdʒmənt/
noun
the process or act of organizing or managing a group of people or an organization
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Examples

I have a lot of anger management issues, I really do.

I was having breakdowns, I was having temper tantrums, lots of anger management issues.

It's been a combination of management, coaching, awful drafting.

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to promote

to promote

/pɹəˈmoʊt/
verb
to encourage the public to buy a product or use a service
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Examples

Because you never really promoted it.

And YouTube deliberately promoted two incredibly popular YouTubers that we have right now.

"You're sounding like an illiberal liberal "promoting extremist aggressive cosmopolitanism.

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trade

trade

/ˈtɹeɪd/
noun
the activity of exchanging goods or services
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Examples

Port cities have grown because international trade has been increasing.

Born was a candymaker by trade and earned a name for himself through his confectionary innovations.

Scores of people across Southeast Asia looking to cash in on the bird nest trade started investing in swiftlet hotels.

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union

union

/ˈjunjən/
noun
an organization formed by workers, especially in a particular industry, to protect their rights and improve their working conditions
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Examples

It's a reminder that our progress, our march toward a more perfect union, is never linear.

Union membership has been in decline since 1983, when 20 percent of those employed were union members.

The industry praised him while the workers unions condemned his decision.

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chairman

chairman

/ˈtʃɛɹmən/
noun
someone who is in charge of a company, organization, etc. for a long term
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Examples

Since Ma became executive chairman in 2013, Alibaba's revenue has grown by 1,100%.

He's chairman of WWE, and according to Forbes, he's worth $3.2 billion.

[Narrator] Hooters chairman Bob Brooks passed away in 2006, the same year that Hooters Air shut down.

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distribution

distribution

/ˌdɪstɹəbˈjuʃən/
noun
the act of giving a share of something to a group of people in an organized way
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Examples

There's a lot of stuff that I was given from the distribution company to give out to a couple of winners.

We're here at King's Seafood distribution center in Santa Ana, California.

What's the distribution model?

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corporation

corporation

/ˌkɔɹpɝˈeɪʃən/
noun
a company or group of people that are considered as a single unit by law
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Examples

Corporations put forth great effort to find the right name for a new product.

He's the CEO of a major corporation.

Some corporations did very well, too.

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entrepreneur

entrepreneur

/ˌɑntɹəpɹəˈnɝ/, /ˌɑntɹəpɹəˈnʊɹ/
noun
a person who starts a business, especially one who takes financial risks
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Examples

Any eager entrepreneur who wants to start a weather-consulting business can buy and operate the necessary equipment.

Being a great entrepreneur is all about compressing time.

He's a health food entrepreneur and a professor of business and society at NYU.

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financing

financing

/faɪˈnænsɪŋ/, /fəˈnænsɪŋ/, /fɪˈnænsɪŋ/
noun
the act of providing or the sum of money used for running a business, activity, or project
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Examples

28 percent of black-owned nonemployer firms applied for financing in 2018, compared to 25 percent of white nonemployers.

Republicans have a big problem with sending Democratic states additional financing.

While the company has been driven by a bold vision, financing it has been a challenge.

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headquarters

headquarters

/ˈhɛdˌkɔɹtɝz/, /ˈhɛdˌkwɔɹtɝz/
noun
the place where the main offices of a large company or organization are located
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Examples

We visited ChopValue's headquarters in Canada to find out.

We visited the headquarters of TexFad in the outskirts of Kampala to find out.

We visited the headquarters of Phool in Kanpur to find out.

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income

income

/ˈɪnˌkəm/
noun
the money that is regularly earned from a job or through an investment
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Examples

And to be quite frank, consistent income is what would help.

You can't just make income off YouTube.

Angelita now spends more time tending to her small farm, selling tomatoes as her main source of income.

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to manufacture

to manufacture

/ˌmænjəˈfæktʃɝ/
verb
to produce products in large quantities by using machinery
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Examples

We're really excited about manufacturing here in Ohio.

Struggling to sell its manufactured wool clothes in the US, China slowed its orders for New Zealand wool.

We manufacture Peeps all year long.

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market research

market research

/mˈɑːɹkɪt ɹɪsˈɜːtʃ/
noun
the act of gathering information about what people need or buy the most and why
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Examples

The biggest players in the industry globally are market research companies that have internal public opinion departments within their ranks.

Ford did a lot of market research.

The company also appeared not to do enough market research into the shopping habits of international consumers.

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to negotiate

to negotiate

/nəˈɡoʊʃiˌeɪt/, /nɪˈɡoʊʃiˌeɪt/
verb
to discuss the terms of an agreement or try to reach one
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Examples

When recruits fail to negotiate the obstacle...

The manufacturers negotiate with Pharmacy Benefit Managers to be placed on PBM formularies in exchange for rebates.

It took a year at least to negotiate.

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operator

operator

/ˈɑpɝˌeɪtɝ/
noun
someone or a company that is in charge of running a particular business
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Examples

That means that during emergencies, the plant will cool and stabilize itself without an operator present.

He heard nothing for a few seconds and then the operator said. '

the operator said. '

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profit margin

profit margin

/pɹˈɑːfɪt mˈɑːɹdʒɪn/
noun
the difference between the earnings and the costs in a business
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Examples

- They would have a lot more menu items that had good profit margins on them.

And now trolling is becoming a tool to further profit margins.

Those cut into restaurants already thin profit margins.

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to sponsor

to sponsor

/ˈspɑnsɝ/
verb
to cover the costs of a project, TV or radio program, activity, etc. and being advertized in the process
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Examples

So thank you, Vush, for sponsoring this video.

This video is not sponsored by them by any means.

Not sponsored, just an affiliate link.

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strategy

strategy

/ˈstɹætədʒi/
noun
an organized plan made to achieve a goal
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Examples

The most powerful marketing strategy, however, is giving a product a powerful name.

Hydroponics is one strategy to help provide food to the billions of people on our planet.

His strategy was to make the jury doubt what they had just heard.

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slogan

slogan

/ˈsɫoʊɡən/
noun
a short memorable phrase that is used in advertising to draw people's attention toward something
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Examples

They also create a marketing slogan: Give your baby a Healthy Start.

But the charm of the Got Milk? slogan could not stop the larger trend away from drinking milk.

Hang the Kaiser,had been Prime Minister David Lloyd George’s recent election slogan.

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workforce

workforce

/ˈwɝkˌfɔɹs/
noun
all the individuals who work in a particular company, industry, country, etc.
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Examples

When I entered the workforce, the job market was rough.

The workforce work grow far north of 4000 people there.

One analysis sees a shortage of 34,000 pilots by 2025, almost 10% of the workforce.

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to expand

to expand

/ɪkˈspænd/
verb
to become or make something greater in size, number, or importance
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Examples

One factor was that the U.S. economy was expanding.

I'm trying to expand the blind population in our numbers.

Just like I am trying to expand the deaf population.

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revenue

revenue

/ˈɹɛvəˌnu/, /ˈɹɛvənˌju/
noun
money that an organization or business earns over a period of time
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Examples

Actually, last year when the pandemic was greater than ever, we have the highest revenue here for the shops.

And 90% of the revenue generated on YouTube is from personalized ads.

Delivery alone ate up 36% of revenue.

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