Negocios y Finanzas - Marketing
Estudia términos relacionados con la publicidad, el branding, los lanzamientos de productos, la investigación de mercado, las promociones, el comportamiento del consumidor, el patrocinio y la publicidad.
Revisión
Tarjetas de memoria
Ortografía
Cuestionario
a public notice, image, video, or other message intended to promote a product, service, event, job, or similar offering
anuncio, comercial
a series of organized activities that are intended to achieve a particular goal
campaña
to promote and sell products or services by using strategies and advertising to reach and attract potential customers
comercializar, promocionar
desirable or sought after, especially by employers or in the marketplace
comercializable, vendible
El dominio de varios idiomas es una habilidad demandada en el mercado laboral global.
the act or process of selling or advertising a product or service, usually including market research
marketing
the activity of drawing public attention to a service or product in order to help it sell more
promoción
to make a new product or provide a new service and introduce it to the public
lanzar
something that is created or grown for sale
producto
the name that a particular product or service is identified with
marca
the combination of visual and emotional elements that distinguish a brand and shape its perception among consumers
identidad de marca, imagen de marca
La nueva campaña publicitaria se centra en fortalecer la identidad de marca y hacerla más relatable para los clientes más jóvenes.
the promotion of a product or company through advertising and distinctive visual identity
branding
the tendency of consumers to consistently choose a particular brand over others, based on satisfaction, trust, or preference
lealtad a la marca,fidelidad a la marca
Una fuerte lealtad a la marca puede ayudar a las empresas a mantener una base de clientes constante.
someone who buys and uses services or goods
consumidor
the idea or belief that personal well-being and happiness depend on the purchase of material goods
consumismo
relating to an excessive focus on buying and consuming goods
consumista,materialista
a marketing strategy that creates and shares online content to promote products or services
marketing de contenidos
a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product
promoción
El producto se ha comercializado con varios endosos de atletas.
unsolicited or unwanted promotional materials, advertisements, or other non-personalized mailings sent to a large number of recipients
correo basura, spam
El buzón estaba lleno de correo basura, incluyendo folletos y anuncios.
a specific product that outsells the other products of its kind
líder del mercado
El líder del mercado en calzado deportivo ha dominado la industria durante años, sin competidores cercanos a la vista.
being the most popular and successful among competitors in the same market
líder del mercado
the act of gathering information about what people need or buy the most and why
estudio de mercado
El éxito de la campaña publicitaria se atribuyó a una investigación de mercado exhaustiva, que identificó las necesidades y deseos del público objetivo.
a focused segment of the market, tailored to meet the specific needs or interests of a specific group of consumers
nicho, segmento de mercado
El restaurante apuntó con éxito a un mercado de nicho, ofreciendo opciones sin gluten y veganas para clientes con restricciones dietéticas.
the process of presenting a favorable public image of a person, firm, or institution
relaciones públicas
to draw public's attention to something by giving information about it as an act of advertisement
publicitar
Los negocios locales a menudo publicitan promociones especiales para atraer clientes.
a person or organization that finances a television, radio, or online program in return for advertising or publicity
patrocinador
a short memorable phrase that is used in advertising to draw people's attention toward something
eslogan
El equipo de marketing pasó semanas haciendo lluvia de ideas para el eslogan perfecto que capturara la esencia de su nuevo producto.
a large printed picture, notice, or advertisement displayed on a wall or other public surface
póster, cartel
a big sign used for advertising, usually found near roads or highways
valla publicitaria, cartelera
La empresa alquiló un cartelera para promocionar su nuevo producto.
a long piece of cloth with a design or message, which is hung in public places, typically used to represent something at events
bandera
La empresa colocó un cartel fuera de la tienda para anunciar su venta.
a short advertisement designed to generate interest or curiosity
avance,teaser
a method of selling and promoting goods and services by phone
telemarketing
Las campañas exitosas de telemarketing a menudo dependen de representantes de ventas capacitados que pueden comunicar efectivamente los beneficios de los productos o servicios.
the physical or virtual space where goods, services, and commodities are bought, sold, or exchanged, often involving various sellers and buyers
mercado
Abrieron un nuevo mercado para productos artesanales y manualidades.
