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Vocabulario para IELTS Academic (Puntuación 5) - Marketing

Aquí, aprenderás algunas palabras en inglés relacionadas con el Marketing que son necesarias para el examen académico básico de IELTS.

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Vocabulary for IELTS Academic (Band 5)
business
business
[Sustantivo]

the activity of providing services or products in exchange for money

negocios

negocios

Ex: She invested her savings in a start-up business. 

Ella invirtió sus ahorros en un negocio emergente.

advertisement
advertisement
[Sustantivo]

any movie, picture, note, etc. designed to promote products or services to the public

anuncio, comercial

anuncio, comercial

Ex: She saw an advertisement for a job vacancy in the local newspaper. 

Ella vio un anuncio para una vacante de trabajo en el periódico local.

budget
budget
[Sustantivo]

a specific amount of money set aside for a particular use

presupuesto

presupuesto

Ex: The travel budget covered flights and lodging. 

El presupuesto de viaje cubría los vuelos y el alojamiento.

client
client
[Sustantivo]

a person or organization that pays for the services of a company or recommendations of a professional

cliente

cliente

Ex: The software company prides itself on delivering tailored solutions to its clients. 

La empresa de software se enorgullece de ofrecer soluciones a medida a sus clientes.

commerce
commerce
[Sustantivo]

the act of buying and selling goods and services, particularly between countries

comercio

comercio

Ex: E-commerce platforms have revolutionized retail by enabling consumers to shop online from anywhere in the world. 

Las plataformas de comercio electrónico han revolucionado el retail al permitir que los consumidores compren en línea desde cualquier parte del mundo.

consumer
consumer
[Sustantivo]

someone who buys and uses services or goods

consumidor

consumidor

Ex: The new smartphone model received positive reviews from consumers. 

El nuevo modelo de smartphone recibió críticas positivas de los consumidores.

distribution
distribution
[Sustantivo]

the process of supplying shops and other businesses with products to be sold

distribución

distribución

Ex: The distribution of vaccines was a major logistical challenge during the pandemic. 

La distribución de las vacunas fue un gran desafío logístico durante la pandemia.

enterprise
enterprise
[Sustantivo]

a company

empresa

empresa

Ex: The multinational enterprise operates in multiple countries, serving a diverse customer base. 

La empresa multinacional opera en varios países, atendiendo a una base de clientes diversa.

industry
industry
[Sustantivo]

all of the activities, companies, and people that are involved in providing a service or producing goods

industria

industria

Ex: The tourism industry suffered a decline due to the pandemic. 

La industria del turismo sufrió un declive debido a la pandemia.

market
market
[Sustantivo]

a public place where people buy and sell groceries

mercado

mercado

Ex: She enjoyed browsing the stalls at the outdoor market, sampling cheeses and pastries. 

Disfrutaba recorriendo los puestos del mercado al aire libre, probando quesos y pasteles.

sales
sales
[Sustantivo]

the total amount of income a company, store, etc. makes from the sales of goods or services over a specific period of time

ventas

ventas

Ex: The annual sales event attracted hundreds of shoppers looking for great discounts. 

El evento anual de ventas atrajo a cientos de compradores en busca de grandes descuentos.

trade
trade
[Sustantivo]

the activity of exchanging goods or services

comercio

comercio

Ex: Local markets thrive on the trade of fresh produce and handmade goods. 

Los mercados locales prosperan con el comercio de productos frescos y bienes hechos a mano.

contract
contract
[Sustantivo]

an official agreement between two or more sides that states what each of them has to do

contrato

contrato

Ex: She reviewed the terms of the employment contract before accepting the job offer. 

Ella revisó los términos del contrato de empleo antes de aceptar la oferta de trabajo.

product
product
[Sustantivo]

something that is created or grown for sale

producto

producto

Ex: Farmers in the region grow a variety of agricultural products, including fruits and vegetables. 

Los agricultores de la región cultivan una variedad de productos agrícolas, incluyendo frutas y verduras.

strategy
strategy
[Sustantivo]

an organized plan made to achieve a goal

estrategia

estrategia

Ex: She changed her study strategy to improve her grades. 

Ella cambió su estrategia de estudio para mejorar sus calificaciones.

bill
bill
[Sustantivo]

a piece of printed paper that shows the amount of money a person has to pay for goods or services received

cuenta

cuenta

Ex: He left a generous tip with the bill before leaving the restaurant. 

Dejó una generosa propina con la cuenta antes de salir del restaurante.

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