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Slovní zásoba pro IELTS Academic (Skóre 5) - Marketing

Zde se naučíte některá anglická slova související s marketingem, která jsou nezbytná pro zkoušku Basic Academic IELTS.

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Vocabulary for IELTS Academic (Band 5)
business
[Podstatné jméno]

the activity of providing services or products in exchange for money

podnikání, byznys

podnikání, byznys

Ex: He started a business after graduating from college .
advertisement
[Podstatné jméno]

any movie, picture, note, etc. designed to promote products or services to the public

inzerát, reklama

inzerát, reklama

Ex: The government released advertisement about the importance of vaccinations .
budget
[Podstatné jméno]

the sum of money that is available to a person, an organization, etc. for a particular purpose and the plan according to which it will be spent

rozpočet, finanční plán

rozpočet, finanční plán

Ex: The project budget, leading to cuts in other areas .
client
[Podstatné jméno]

a person or organization that pays for the services of a company or recommendations of a professional

klient, zákazník

klient, zákazník

Ex: The therapist maintains strict confidentiality with client's personal information .
commerce
[Podstatné jméno]

the act of buying and selling goods and services, particularly between countries

obchod, komerce

obchod, komerce

Ex: The Department of Commerce released a report on the growth of e-commerce sales in the past year, highlighting significant trends in consumer behavior.
consumer
[Podstatné jméno]

someone who buys and uses services or goods

spotřebitel, uživatel

spotřebitel, uživatel

Ex: Online reviews play a significant role in consumers make informed choices .
distribution
[Podstatné jméno]

the process of supplying shops and other businesses with products to be sold

distribuce, rozložení

distribuce, rozložení

Ex: distribution center was located near major highways to facilitate quick deliveries .
enterprise
[Podstatné jméno]

a company

podnik, firma

podnik, firma

Ex: The startup aims to disrupt the industry with its enterprise solutions .
industry
[Podstatné jméno]

all of the activities, companies, and people that are involved in providing a service or producing goods

průmysl, odvětví

průmysl, odvětví

Ex: The industry follows strict safety regulations .
market
[Podstatné jméno]

a public place where people buy and sell groceries

trh, tržiště

trh, tržiště

Ex: They visited the farmersmarket on Saturday mornings to buy fresh fruits and vegetables .
sales
[Podstatné jméno]

the total amount of income a company, store, etc. makes from the sales of goods or services over a specific period of time

prodeje, obrat

prodeje, obrat

Ex: sales figures indicate that the product has become a favorite among consumers .
trade
[Podstatné jméno]

the activity of exchanging goods or services

obchod, trh

obchod, trh

Ex: The Silk Road was an ancient network of trade routes connecting the East and West.
contract
[Podstatné jméno]

an official agreement between two or more sides that states what each of them has to do

smlouva, kontrakt

smlouva, kontrakt

Ex: contract with the client includes deadlines for completing the project milestones .
product
[Podstatné jméno]

something that is created or grown for sale

produkt, výrobek

produkt, výrobek

Ex: The tech startup launched its product at the trade show last month .
strategy
[Podstatné jméno]

an organized plan made to achieve a goal

strategie, plán

strategie, plán

Ex: The government introduced strategy to reduce pollution .
bill
[Podstatné jméno]

a piece of printed paper that shows the amount of money a person has to pay for goods or services received

účet, faktura

účet, faktura

Ex: bill included detailed charges for each item they ordered .
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