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Slovní zásoba pro IELTS Academic (Skóre 5) - Marketing

Zde se naučíte některá anglická slova související s marketingem, která jsou nezbytná pro základní akademickou zkoušku IELTS.

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Vocabulary for IELTS Academic (Band 5)
business
business
[Podstatné jméno]

the activity of providing services or products in exchange for money

podnikání, firma

podnikání, firma

Ex: Her passion for photography led her to start a business. 
advertisement
advertisement
[Podstatné jméno]

any movie, picture, note, etc. designed to promote products or services to the public

reklama, oznámení

reklama, oznámení

Ex: I saw an interesting advertisement about a new Italian restaurant in town. 
budget
budget
[Podstatné jméno]

a specific amount of money set aside for a particular use

rozpočet, rozpočtová položka

rozpočet, rozpočtová položka

Ex: The project has a strict budget for equipment. 
client
client
[Podstatné jméno]

a person or organization that pays for the services of a company or recommendations of a professional

klient, zákazník

klient, zákazník

Ex: As a lawyer, she always puts her clients' needs and interests first. 
commerce
commerce
[Podstatné jméno]

the act of buying and selling goods and services, particularly between countries

obchod

obchod

Ex: International commerce plays a vital role in global economic development, facilitating trade between nations. 
consumer
consumer
[Podstatné jméno]

someone who buys and uses services or goods

spotřebitel, zákazník

spotřebitel, zákazník

Ex: As a consumer, she prefers products that are eco-friendly and sustainable. 
distribution
distribution
[Podstatné jméno]

the process of supplying shops and other businesses with products to be sold

distribuce

distribuce

Ex: The company improved its distribution network to ensure products reach stores faster. 
enterprise
enterprise
[Podstatné jméno]

a company

podnik, společnost

podnik, společnost

Ex: The family-owned enterprise has been in operation for over three generations. 
industry
industry
[Podstatné jméno]

all of the activities, companies, and people that are involved in providing a service or producing goods

průmysl, odvětví

průmysl, odvětví

Ex: The fashion industry is constantly evolving with new trends. 
market
market
[Podstatné jméno]

a public place where people buy and sell groceries

trh, tržiště

trh, tržiště

Ex: He set up a stand at the market to sell homemade jams and preserves. 
sales
sales
[Podstatné jméno]

the total amount of income a company, store, etc. makes from the sales of goods or services over a specific period of time

prodeje

prodeje

Ex: The company's sales have increased significantly this quarter due to the new marketing strategy. 
trade
trade
[Podstatné jméno]

the activity of exchanging goods or services

obchod

obchod

Ex: The trade between the two countries has increased significantly over the past decade. 
contract
contract
[Podstatné jméno]

an official agreement between two or more sides that states what each of them has to do

smlouva

smlouva

Ex: They signed a contract to buy the house, outlining the terms of the sale. 
product
product
[Podstatné jméno]

something that is created or grown for sale

produkt, zboží

produkt, zboží

Ex: The bakery's best-selling product is its freshly baked bread. 
strategy
strategy
[Podstatné jméno]

an organized plan made to achieve a goal

strategie, plán

strategie, plán

Ex: Their marketing strategy increased sales last year. 
bill
bill
[Podstatné jméno]

a piece of printed paper that shows the amount of money a person has to pay for goods or services received

účet, faktura

účet, faktura

Ex: She asked the waiter for the bill after finishing her meal. 
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