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IELTS学术词汇 (分数5) - 营销

在这里,您将学习一些与市场营销相关的英语单词,这些单词是基础学术雅思考试所必需的。

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Vocabulary for IELTS Academic (Band 5)
business
business
[名词]

the activity of providing services or products in exchange for money

生意, 企业

生意, 企业

Ex: He started a landscaping business after graduating from college. 
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advertisement

a public notice, image, video, or other message intended to promote a product, service, event, job, or similar offering

Ex: The company placed an advertisement in the local newspaper. 
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budget
budget
[名词]

a specific amount of money set aside for a particular use

预算, 预算拨款

预算, 预算拨款

Ex: The travel budget covered flights and lodging. 
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client
client
[名词]

a person or organization that pays for the services of a company or recommendations of a professional

客户, 委托人

客户, 委托人

Ex: The therapist maintains strict confidentiality with each client's personal information. 
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commerce
commerce
[名词]

the activity of buying and selling goods and services, especially on a large scale

商业

商业

Ex: The city became an important center of commerce. 
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consumer
consumer
[名词]

someone who buys and uses services or goods

消费者, 顾客

消费者, 顾客

Ex: Online reviews play a significant role in helping consumers make informed choices. 
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distribution
distribution
[名词]

the process of supplying shops and other businesses with products to be sold

分销

分销

Ex: The distribution center was located near major highways to facilitate quick deliveries. 
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enterprise
enterprise
[名词]

a company

企业, 公司

企业, 公司

Ex: The startup aims to disrupt the industry with its innovative enterprise solutions. 
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industry
industry
[名词]

all of the activities, companies, and people that are involved in providing a service or producing goods

工业, 行业

工业, 行业

Ex: The food industry follows strict safety regulations. 
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market
market
[名词]

a public place where people buy and sell groceries

市场, 集市

市场, 集市

Ex: They visited the farmers' market on Saturday mornings to buy fresh fruits and vegetables. 
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sales
sales
[名词]

the total amount of income a company, store, etc. makes from the sales of goods or services over a specific period of time

销售额

销售额

Ex: The sales figures indicate that the product has become a favorite among consumers. 
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trade
trade
[名词]

the activity of exchanging goods or services

贸易

贸易

Ex: The Silk Road was an ancient network of trade routes connecting the East and West. 
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contract
contract
[名词]

an official agreement between two or more sides that states what each of them has to do

合同

合同

Ex: The contract with the client includes deadlines for completing the project milestones. 
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product
product
[名词]

something that is created or grown for sale

产品, 商品

产品, 商品

Ex: The tech startup launched its flagship product at the trade show last month. 
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strategy
strategy
[名词]

an organized plan made to achieve a goal

策略, 计划

策略, 计划

Ex: The government introduced a strategy to reduce pollution. 
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bill
bill
[名词]

a piece of printed paper that shows the amount of money a person has to pay for goods or services received

账单, 发票

账单, 发票

Ex: He left a generous tip with the bill before leaving the restaurant. 
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