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Cambridge English: CAE (C1 Advanced) - Obchod a Tržní Dynamika

Naučte se pokročilou slovní zásobu CAE pro obchod a trhy, včetně nabídky, poptávky, konkurence, obchodu, oceňování, spotřebitelů a změn v ekonomické aktivitě.

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Cambridge English: CAE (C1 Advanced)
acquisition
acquisition
[Podstatné jméno]

the act of buying or obtaining something, especially something that is valuable

akvizice,  získání

akvizice, získání

Ex: The company announced its acquisition of a smaller competitor to expand its market share. 
retailer
retailer
[Podstatné jméno]

a person or business that sells goods directly to consumers

Ex: Daniel works for a major electronics retailer. 
commodity
commodity
[Podstatné jméno]

a product or raw material that can be bought and sold, especially in large quantities on financial markets

komodita

komodita

Ex: Investors often buy commodities as protection against inflation. 
merchandise
merchandise
[Podstatné jméno]

goods offered for sale or the ones bought or sold

zboží, produkty

zboží, produkty

Ex: She browsed through the merchandise at the souvenir shop, looking for gifts to bring back home. 
cooperative
cooperative
[Podstatné jméno]

an organization or business owned and controlled jointly by its members

družstvo

družstvo

Ex: The dairy cooperative represents more than two hundred local farmers. 
enterprise
enterprise
[Podstatné jméno]

a company

podnik, společnost

podnik, společnost

Ex: The family-owned enterprise has been in operation for over three generations. 
franchise
franchise
[Podstatné jméno]

a commercial enterprise that functions under an agreement, using the branding, systems, and products of an established company

franšíza, koncese

franšíza, koncese

Ex: He opened a franchise of a well-known pizza chain downtown. 
auction
auction
[Podstatné jméno]

a sale in which goods or property are sold to the person who offers the highest price

aukce,  dražba

aukce, dražba

Ex: Daniel placed the highest bid at the auction. 
bid
bid
[Podstatné jméno]

a stated amount of money offered to purchase something, often in competitive settings

nabídka, příhoz

nabídka, příhoz

Ex: His bid of $500 won the antique vase. 
pay as you go

a payment system in which one is only able to use a service up to the amount that they have paid for, and payment must be made in advance of using the service

Ex: He decided to use a pay as you go system for his gym membership to ensure he only paid for the days he actually used the facilities. 
rip-off
rip-off
[Podstatné jméno]

something that costs a lot more than its real value

podvod, předražená věc

podvod, předražená věc

Ex: Be careful when shopping online; some deals are just rip-offs with inflated prices. 

Buďte opatrní při nakupování online; některé nabídky jsou jen podvody s nafouknutými cenami.

transaction
transaction
[Podstatné jméno]

the general process of purchasing or selling something

transakce, operace

transakce, operace

Ex: The transaction of his public duties requires careful planning and execution. 
market
market
[Podstatné jméno]

a group of potential or actual buyers who are interested in and able to purchase a specific product or service

trh, cílové publikum

trh, cílové publikum

Ex: The company is targeting the youth market with its new app. 
outlet
outlet
[Podstatné jméno]

a store that sells goods from a particular company or brand, usually at reduced prices

tovární prodejna,  outlet

tovární prodejna, outlet

Ex: The outlet sells discontinued products at reduced prices. 
salon
salon
[Podstatné jméno]

a place where hairdressing, makeup and other cosmetic services are done professionally

salón, kosmetický salón

salón, kosmetický salón

Ex: The stylist at the salon recommended a new hairstyle for her. 

Stylista v salónu jí doporučil nový účes.

stockbroker
stockbroker
[Podstatné jméno]

a professional who buys and sells stocks, bonds, and other securities on behalf of clients, usually for a commission or fee

burzovní makléř, makléř cenných papírů

burzovní makléř, makléř cenných papírů

Ex: Many stockbrokers work for brokerage firms or investment banks, while others operate independently as financial advisors or wealth managers. 

Mnoho makléřů pracuje pro makléřské firmy nebo investiční banky, zatímco jiní působí nezávisle jako finanční poradci nebo správci majetku.

holder
holder
[Podstatné jméno]

an individual who possesses or carries an item, title, or position

držitel, vlastník

držitel, vlastník

Ex: She is the current holder of the world record in swimming. 
to promote
to promote
[sloveso]

to encourage the public to buy a product or use a service

propagovat, inzerovat

propagovat, inzerovat

Ex: The company promoted its new smartphone with a major ad campaign. 
supply chain
supply chain
[Podstatné jméno]

the sequence of processes, organizations, people, activities, information, and resources involved in producing and delivering a product or service from its origin to the final customer

dodavatelský řetězec, zásobovací řetězec

dodavatelský řetězec, zásobovací řetězec

Ex: Supply chain management is critical for maintaining inventory levels. 

Řízení dodavatelského řetězce je zásadní pro udržování úrovní zásob.

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