to appeal
[动词]
to attract or gain interest, approval, or admiration

吸引, 引起注意
Ex: The novel 's unique storyline and compelling appealed to readers of all ages .
main idea
[名词]
the central or most important point or concept in a piece of writing, speech, or argument

中心思想, 主要观点
pun
[名词]
a clever or amusing use of words that takes advantage of the multiple meanings or interpretations that it has

双关语, 双关
question
[名词]
a sentence, phrase, or word, used to ask for information or to test someone’s knowledge

问题, 疑问
target audience
[名词]
a specific group of people that a product, service, or message is aimed at or intended for

目标受众, 目标群体

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