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Slovní zásoba pro IELTS Academic (Skóre 6-7) - Marketing

Zde se naučíte některá anglická slova související s marketingem, která jsou nezbytná pro akademickou zkoušku IELTS.

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Vocabulary for Academic IELTS (6-7)
logo
logo
[Podstatné jméno]

a symbol or design used to represent a company or organization

logo, emblemat

logo, emblemat

Ex: They printed the logo on all their marketing materials to make sure people noticed it. 

Vytiskli logo na všechny své marketingové materiály, aby se ujistili, že si ho lidé všimnou.

spam
spam
[Podstatné jméno]

unwanted or irrelevant online advertisements sent to many people

spam, nevyžádaná pošta

spam, nevyžádaná pošta

Ex: Avoid clicking on attachments from unknown sources to minimize exposure to spam. 

Vyhněte se klikání na přílohy z neznámých zdrojů, abyste minimalizovali vystavení spamu.

analytics
analytics
[Podstatné jméno]

the systematic analysis of data or statistics to gain insights or inform decision-making

analytika, analýza dat

analytika, analýza dat

transaction
transaction
[Podstatné jméno]

the general process of purchasing or selling something

transakce, operace

transakce, operace

Ex: The transaction of his public duties requires careful planning and execution. 
monopoly
monopoly
[Podstatné jméno]

a market situation in which a single company or supplier has exclusive control over a product or service and faces no effective competition

monopol,  monopolní situace

monopol, monopolní situace

Ex: The industry changed from a state monopoly to a competitive market. 
sponsorship
sponsorship
[Podstatné jméno]

financial or other support provided by a sponsor to a person, organization, event, or activity, often in return for publicity

sponzoring,  sponzorství

sponzoring, sponzorství

Ex: The company ended its sponsorship of the tournament. 
wholesale
wholesale
[Podstatné jméno]

the process or activity of selling goods in large quantities to businesses at a lower price

velkoobchod, velkoobchodní prodej

velkoobchod, velkoobchodní prodej

Ex: Wholesale allows small businesses to purchase products at a reduced price. 

Velkoobchod umožňuje malým podnikům nakupovat produkty za sníženou cenu.

stakeholder
stakeholder
[Podstatné jméno]

an individual or group with an interest in the success of an organization, project, or initiative

zúčastněná strana, stakeholder

zúčastněná strana, stakeholder

inventory
inventory
[Podstatné jméno]

a detailed list or record of all the items or goods in stock or on hand within a particular location, organization, or system

inventář, zásoby

inventář, zásoby

Ex: The construction company kept a meticulous inventory of tools and equipment to ensure availability for projects. 

Stavební společnost vedla pečlivou inventuru nářadí a vybavení, aby zajistila jejich dostupnost pro projekty.

trade fair
trade fair
[Podstatné jméno]

an event where companies showcase their products and services to potential customers, partners, and industry professionals

veletrh, odborná výstava

veletrh, odborná výstava

to launch
to launch
[sloveso]

to make a new product or provide a new service and introduce it to the public

spustit, představit

spustit, představit

Ex: The company will launch its new smartphone next week. 
franchise
franchise
[Podstatné jméno]

a commercial enterprise that functions under an agreement, using the branding, systems, and products of an established company

franšíza, koncese

franšíza, koncese

Ex: He opened a franchise of a well-known pizza chain downtown. 
to campaign
to campaign
[sloveso]

to promote or advertise something, typically in a sustained and organized way

vést kampaň, propagovat

vést kampaň, propagovat

Ex: The company decided to campaign its new product through various marketing channels. 
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