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Vocabolario per IELTS Academic (Punteggio 6-7) - Marketing

Qui imparerai alcune parole inglesi relative al marketing necessarie per l'esame IELTS accademico.

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Vocabulary for Academic IELTS (6-7)
logo
[sostantivo]

a symbol or design used to represent a company or organization

logo

logo

Ex: They printed logo on all their marketing materials to make sure people noticed it .
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spam
[sostantivo]

unwanted or irrelevant online advertisements sent to many people

spam

spam

Ex: Avoid clicking on attachments from unknown sources to minimize exposure to spam.
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analytics
[sostantivo]

the systematic analysis of data or statistics to gain insights or inform decision-making

analisi dei dati, analitica

analisi dei dati, analitica

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transaction
[sostantivo]

the general process of purchasing or selling something

transazione

transazione

Ex: Automating transaction of routine tasks can significantly improve efficiency .
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monopoly
[sostantivo]

a situation in which one organization or entity exclusively controls the production, distribution, or trade of a product or service, making other rivals unable to compete

monopolio

monopolio

Ex: The pharmaceutical firm held monopoly on the production of the lifesaving drug , leading to high prices for consumers .
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sponsorship
[sostantivo]

the act of supporting or financing an individual, group, event, or activity, typically in exchange for advertising, promotion, or recognition

sponsorizzazione, sponsorship

sponsorizzazione, sponsorship

Ex: The marathon event sponsorship packages for businesses to gain exposure to participants and spectators .
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wholesale
[sostantivo]

the process or activity of selling goods in large quantities to businesses at a lower price

all’ingrosso

all’ingrosso

Ex: Wholesale allows small businesses to purchase products at a reduced price.
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stakeholder
[sostantivo]

an individual or group with an interest in the success of an organization, project, or initiative

interessato, portatore di interesse

interessato, portatore di interesse

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inventory
[sostantivo]

a detailed list or record of all the items or goods in stock or on hand within a particular location, organization, or system

inventario, consulta

inventario, consulta

Ex: The construction company kept a inventory of tools and equipment to ensure availability for projects .
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trade fair
[sostantivo]

an event where companies showcase their products and services to potential customers, partners, and industry professionals

fiera commerciale, salone del settore

fiera commerciale, salone del settore

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to launch
[Verbo]

to make a new product or provide a new service and introduce it to the public

lanciare

lanciare

Ex: The team worked hard launch the website ahead of schedule .
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franchise
[sostantivo]

a permission granted to a person or group by a government or company that enables them to sell their services or products in a specific area

franchigia

franchigia

Ex: franchise agreement outlined the terms and conditions for operating the business under the brand name .
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to promote or advertise something, typically in a sustained and organized way

fare campagna, promuovere

fare campagna, promuovere

Ex: The marketing team campaigning the new product through various platforms .
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