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Vocabulario para IELTS Academic (Puntuación 6-7) - Marketing

Aquí, aprenderás algunas palabras en inglés relacionadas con el Marketing que son necesarias para el examen académico IELTS.

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Vocabulary for Academic IELTS (6-7)
logo
logo
[Sustantivo]

a symbol or design used to represent a company or organization

logo, emblema

logo, emblema

Ex: Every time I see that logo, I think of quality and reliability. 

Cada vez que veo ese logo, pienso en calidad y fiabilidad.

spam
spam
[Sustantivo]

unwanted or irrelevant online advertisements sent to many people

spam, correo basura

spam, correo basura

Ex: Spam can clog up your inbox and make it difficult to find important messages. 

El spam puede obstruir tu bandeja de entrada y dificultar la búsqueda de mensajes importantes.

analytics
analytics
[Sustantivo]

the systematic analysis of data or statistics to gain insights or inform decision-making

analítica, análisis de datos

analítica, análisis de datos

transaction
transaction
[Sustantivo]

the general process of purchasing or selling something

transacción

transacción

Ex: Effective leaders ensure the seamless transaction of organizational operations. 
monopoly
monopoly
[Sustantivo]

a market situation in which a single company or supplier has exclusive control over a product or service and faces no effective competition

monopolio

monopolio

Ex: The company was accused of trying to establish a monopoly in online advertising. 
sponsorship
sponsorship
[Sustantivo]

financial or other support provided by a sponsor to a person, organization, event, or activity, often in return for publicity

patrocinio,  esponsorización

patrocinio, esponsorización

Ex: The team is looking for additional sponsorship for next season. 
wholesale
wholesale
[Sustantivo]

the process or activity of selling goods in large quantities to businesses at a lower price

mayoreo

mayoreo

Ex: She works in wholesale, managing large shipments of goods to stores. 

Ella trabaja en el mayorista, gestionando grandes envíos de mercancías a las tiendas.

stakeholder
stakeholder
[Sustantivo]

an individual or group with an interest in the success of an organization, project, or initiative

parte interesada, interesado

parte interesada, interesado

inventory
inventory
[Sustantivo]

a detailed list or record of all the items or goods in stock or on hand within a particular location, organization, or system

inventario, existencias

inventario, existencias

Ex: The auto repair shop organized its inventory of spare parts by category and manufacturer. 

El taller de reparación de automóviles organizó su inventario de repuestos por categoría y fabricante.

trade fair
trade fair
[Sustantivo]

an event where companies showcase their products and services to potential customers, partners, and industry professionals

feria comercial, salón profesional

feria comercial, salón profesional

to launch
to launch
[Verbo]

to make a new product or provide a new service and introduce it to the public

lanzar

lanzar

Ex: The tech company is set to launch their latest software update soon. 
franchise
franchise
[Sustantivo]

a commercial enterprise that functions under an agreement, using the branding, systems, and products of an established company

franquicia

franquicia

Ex: She owns three franchise locations across the state, all offering identical menus. 
to campaign

to promote or advertise something, typically in a sustained and organized way

hacer campaña, promocionar

hacer campaña, promocionar

Ex: Political candidates tirelessly campaign to connect with voters and communicate their platforms. 
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