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Vocabulario para IELTS Academic (Puntuación 6-7) - Marketing

Aquí, aprenderás algunas palabras en inglés relacionadas con el Marketing que son necesarias para el examen académico IELTS.

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Vocabulary for Academic IELTS (6-7)
logo
logo
[Sustantivo]

a symbol or design used to represent a company or organization

logo, emblema

logo, emblema

Ex: Every time I see that logo, I think of quality and reliability. 

Cada vez que veo ese logo, pienso en calidad y fiabilidad.

spam
spam
[Sustantivo]

unwanted or irrelevant online advertisements sent to many people

spam, correo basura

spam, correo basura

Ex: Spam can clog up your inbox and make it difficult to find important messages. 

El spam puede obstruir tu bandeja de entrada y dificultar la búsqueda de mensajes importantes.

analytics
analytics
[Sustantivo]

the systematic analysis of data or statistics to gain insights or inform decision-making

analítica, análisis de datos

analítica, análisis de datos

transaction
transaction
[Sustantivo]

the general process of purchasing or selling something

transacción

transacción

Ex: Effective leaders ensure the seamless transaction of organizational operations. 

Los líderes efectivos garantizan la transacción sin problemas de las operaciones organizacionales.

monopoly
monopoly
[Sustantivo]

a situation in which one organization or entity exclusively controls the production, distribution, or trade of a product or service, making other rivals unable to compete

monopolio

monopolio

Ex: The telecommunications company was accused of maintaining a monopoly in the rural internet market, stifling competition. 

La compañía de telecomunicaciones fue acusada de mantener un monopolio en el mercado rural de internet, sofocando la competencia.

sponsorship
sponsorship
[Sustantivo]

the act of supporting or financing an individual, group, event, or activity, typically in exchange for advertising, promotion, or recognition

patrocinio, auspicio

patrocinio, auspicio

Ex: The concert series attracted sponsorship from beverage companies for promotional opportunities. 

La serie de conciertos atrajo el patrocinio de empresas de bebidas para oportunidades promocionales.

wholesale
wholesale
[Sustantivo]

the process or activity of selling goods in large quantities to businesses at a lower price

mayoreo

mayoreo

Ex: She works in wholesale, managing large shipments of goods to stores. 

Ella trabaja en el mayorista, gestionando grandes envíos de mercancías a las tiendas.

stakeholder
stakeholder
[Sustantivo]

an individual or group with an interest in the success of an organization, project, or initiative

parte interesada, interesado

parte interesada, interesado

inventory
inventory
[Sustantivo]

a detailed list or record of all the items or goods in stock or on hand within a particular location, organization, or system

inventario, existencias

inventario, existencias

Ex: The auto repair shop organized its inventory of spare parts by category and manufacturer. 

El taller de reparación de automóviles organizó su inventario de repuestos por categoría y fabricante.

trade fair
trade fair
[Sustantivo]

an event where companies showcase their products and services to potential customers, partners, and industry professionals

feria comercial, salón profesional

feria comercial, salón profesional

to launch
to launch
[Verbo]

to make a new product or provide a new service and introduce it to the public

lanzar

lanzar

Ex: The tech company is set to launch their latest software update soon. 

La empresa tecnológica está lista para lanzar su última actualización de software pronto.

franchise
franchise
[Sustantivo]

a commercial enterprise that functions under an agreement, using the branding, systems, and products of an established company

franquicia

franquicia

Ex: She owns three franchise locations across the state, all offering identical menus. 

Ella posee tres ubicaciones de franquicia en todo el estado, todas ofreciendo menús idénticos.

to campaign

to promote or advertise something, typically in a sustained and organized way

hacer campaña, promocionar

hacer campaña, promocionar

Ex: Political candidates tirelessly campaign to connect with voters and communicate their platforms. 

Los candidatos políticos hacen campaña incansablemente para conectarse con los votantes y comunicar sus plataformas.

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