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Vocabulario para IELTS Academic (Puntuación 6-7) - Marketing

Aquí aprenderá algunas palabras en inglés relacionadas con marketing que son necesarias para el examen IELTS académico.

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Vocabulary for Academic IELTS (6-7)
logo
[Sustantivo]

a symbol or design used to represent a company or organization

logotipo, símbolo

logotipo, símbolo

Ex: They printed logo on all their marketing materials to make sure people noticed it .
spam
[Sustantivo]

unwanted or irrelevant online advertisements sent to many people

spam, correo basura

spam, correo basura

Ex: Avoid clicking on attachments from unknown sources to minimize exposure to spam.
analytics
[Sustantivo]

the systematic analysis of data or statistics to gain insights or inform decision-making

análisis, analítica

análisis, analítica

transaction
[Sustantivo]

the general process of purchasing or selling something

transacción

transacción

Ex: Automating transaction of routine tasks can significantly improve efficiency .
monopoly
[Sustantivo]

a situation in which one organization or entity exclusively controls the production, distribution, or trade of a product or service, making other rivals unable to compete

monopolio

monopolio

Ex: The pharmaceutical firm held monopoly on the production of the lifesaving drug , leading to high prices for consumers .
sponsorship
[Sustantivo]

the act of supporting or financing an individual, group, event, or activity, typically in exchange for advertising, promotion, or recognition

patrocinio, sponsorización

patrocinio, sponsorización

Ex: The marathon event sponsorship packages for businesses to gain exposure to participants and spectators .
wholesale
[Sustantivo]

the process or activity of selling goods in large quantities to businesses at a lower price

mayoreo

mayoreo

Ex: Wholesale allows small businesses to purchase products at a reduced price.
stakeholder
[Sustantivo]

an individual or group with an interest in the success of an organization, project, or initiative

interesado, parte interesada

interesado, parte interesada

inventory
[Sustantivo]

a detailed list or record of all the items or goods in stock or on hand within a particular location, organization, or system

inventario, existencias

inventario, existencias

Ex: The construction company kept a inventory of tools and equipment to ensure availability for projects .
trade fair
[Sustantivo]

an event where companies showcase their products and services to potential customers, partners, and industry professionals

feria comercial, salón internacional

feria comercial, salón internacional

to launch
[Verbo]

to make a new product or provide a new service and introduce it to the public

lanzar

lanzar

Ex: The team worked hard launch the website ahead of schedule .
franchise
[Sustantivo]

a permission granted to a person or group by a government or company that enables them to sell their services or products in a specific area

franquicia

franquicia

Ex: franchise agreement outlined the terms and conditions for operating the business under the brand name .

to promote or advertise something, typically in a sustained and organized way

hacer campaña, promocionar

hacer campaña, promocionar

Ex: The marketing team campaigning the new product through various platforms .
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