IELTS Académique (Band 6-7) - Marketing

a symbol or design used to represent a company or organization

logo, symbole

unwanted or irrelevant online advertisements sent to many people

spam, pourriel

the systematic analysis of data or statistics to gain insights or inform decision-making

analyse, analytique

the general process of purchasing or selling something

transaction

a situation in which one organization or entity exclusively controls the production, distribution, or trade of a product or service, making other rivals unable to compete

monopole

the act of supporting or financing an individual, group, event, or activity, typically in exchange for advertising, promotion, or recognition

sponsoring, parrainage

the process or activity of selling goods in large quantities to businesses at a lower price

gros

an individual or group with an interest in the success of an organization, project, or initiative

partie prenante, intervenant

a detailed list or record of all the items or goods in stock or on hand within a particular location, organization, or system

inventaire, stock

an event where companies showcase their products and services to potential customers, partners, and industry professionals

foire commerciale, salon professionnel

to make a new product or provide a new service and introduce it to the public

lancer

a permission granted to a person or group by a government or company that enables them to sell their services or products in a specific area

franchise

to promote or advertise something, typically in a sustained and organized way

faire campagne, militer