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Vocabulaire pour l'IELTS Academic (Score 6-7) - Marketing

Ici, vous apprendrez quelques mots anglais liés au Marketing qui sont nécessaires pour l'examen académique IELTS.

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Vocabulary for Academic IELTS (6-7)
logo
logo
[nom]

a symbol or design used to represent a company or organization

logo, emblème

logo, emblème

Ex: The company's new logo features a bold design with vibrant colors that stand out. 
spam
spam
[nom]

unwanted or irrelevant online advertisements sent to many people

spam, pourriel

spam, pourriel

Ex: The email filter automatically detects and removes spam from my inbox. 
analytics

the systematic analysis of data or statistics to gain insights or inform decision-making

analytique, analyse de données

analytique, analyse de données

transaction

the general process of purchasing or selling something

transaction

transaction

Ex: The transaction of his public duties requires careful planning and execution. 
monopoly

a situation in which one organization or entity exclusively controls the production, distribution, or trade of a product or service, making other rivals unable to compete

monopole

monopole

Ex: Many indie bookstores face challenges in a landscape dominated by the monopoly of major online retailers. 
sponsorship

the act of supporting or financing an individual, group, event, or activity, typically in exchange for advertising, promotion, or recognition

sponsorat, parrainage

sponsorat, parrainage

Ex: The sports team secured sponsorship from a local business to fund their uniforms and equipment. 
wholesale

the process or activity of selling goods in large quantities to businesses at a lower price

gros

gros

Ex: The store buys its products at wholesale to save on costs. 
stakeholder

an individual or group with an interest in the success of an organization, project, or initiative

partie prenante, intervenant

partie prenante, intervenant

inventory

a detailed list or record of all the items or goods in stock or on hand within a particular location, organization, or system

inventaire, stock

inventaire, stock

Ex: The warehouse manager conducted a monthly inventory count to track stock levels. 
trade fair

an event where companies showcase their products and services to potential customers, partners, and industry professionals

foire commerciale, salon professionnel

foire commerciale, salon professionnel

to launch
to launch
[verbe]

to make a new product or provide a new service and introduce it to the public

lancer

lancer

Ex: The company will launch its new smartphone next week. 
franchise

a commercial enterprise that functions under an agreement, using the branding, systems, and products of an established company

franchise

franchise

Ex: He opened a franchise of a well-known pizza chain downtown. 
to campaign

to promote or advertise something, typically in a sustained and organized way

faire campagne, promouvoir

faire campagne, promouvoir

Ex: The company decided to campaign its new product through various marketing channels. 
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