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IELTS学术词汇 (分数6-7) - Marketing

在这里,你将学习一些与市场营销相关的英语单词,这些单词是学术雅思考试所必需的。

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Vocabulary for Academic IELTS (6-7)
logo
[名词]

a symbol or design used to represent a company or organization

标志, 徽标

标志, 徽标

Ex: They printed the logo on all their marketing materials to make sure people noticed it .
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spam
[名词]

unwanted or irrelevant online advertisements sent to many people

垃圾邮件,  spam

垃圾邮件, spam

Ex: Avoid clicking on attachments from unknown sources to minimize exposure to spam.
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analytics
[名词]

the systematic analysis of data or statistics to gain insights or inform decision-making

分析, 数据分析

分析, 数据分析

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transaction
[名词]

the general process of purchasing or selling something

交易, 操作

交易, 操作

Ex: Automating the transaction of routine tasks can significantly improve efficiency .自动化日常任务的**交易**可以显著提高效率。
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monopoly
[名词]

a situation in which one organization or entity exclusively controls the production, distribution, or trade of a product or service, making other rivals unable to compete

垄断, 企业垄断

垄断, 企业垄断

Ex: The pharmaceutical firm held a monopoly on the production of the lifesaving drug , leading to high prices for consumers .这家制药公司对救命药物的生产持有**垄断**,导致消费者价格高昂。
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sponsorship
[名词]

the act of supporting or financing an individual, group, event, or activity, typically in exchange for advertising, promotion, or recognition

赞助, 资助

赞助, 资助

Ex: The marathon event offered sponsorship packages for businesses to gain exposure to participants and spectators .马拉松赛事为企业提供了**赞助**套餐,以获得参与者和观众的曝光。
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wholesale
[名词]

the process or activity of selling goods in large quantities to businesses at a lower price

批发, 批发销售

批发, 批发销售

Ex: Wholesale allows small businesses to purchase products at a reduced price.**批发**允许小企业以降低的价格购买产品。
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stakeholder
[名词]

an individual or group with an interest in the success of an organization, project, or initiative

利益相关者, 股东

利益相关者, 股东

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inventory
[名词]

a detailed list or record of all the items or goods in stock or on hand within a particular location, organization, or system

库存, 存货清单

库存, 存货清单

Ex: The construction company kept a meticulous inventory of tools and equipment to ensure availability for projects .建筑公司保留了一份细致的工具和设备**清单**,以确保项目的可用性。
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trade fair
[名词]

an event where companies showcase their products and services to potential customers, partners, and industry professionals

贸易展览会, 专业展览会

贸易展览会, 专业展览会

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to launch
[动词]

to make a new product or provide a new service and introduce it to the public

推出, 发布

推出, 发布

Ex: The team worked hard to launch the website ahead of schedule .团队努力工作以提前**推出**网站。
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franchise
[名词]

a permission granted to a person or group by a government or company that enables them to sell their services or products in a specific area

特许经营权, 特许权

特许经营权, 特许权

Ex: The franchise agreement outlined the terms and conditions for operating the business under the brand name .**特许经营**协议概述了以品牌名称经营业务的条款和条件。
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to campaign
[动词]

to promote or advertise something, typically in a sustained and organized way

开展活动, 推广

开展活动, 推广

Ex: The marketing team is campaigning the new product through various platforms .营销团队正在通过各种平台为新产品的**活动**。
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IELTS学术词汇 (分数6-7)
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