Copywriting vs. Content Writing

This time, we're gonna delve into these two confusing words and see what we can learn from them. Arew you ready? C'mon.

What Is Their Main Difference?

Both of these words refer to writing a text. However, 'copywriting' refers to a text that persuades the readers to take sales-related action. In other words, the purpose of copywriting is to convince the public to buy your product. 'Content writing', on the other hand, is a text written mainly to educate or entertain its readers.

Differences

As stated above, 'copywriting' refers to writing a text with the goal of persuading the readers to take action. It is mainly used in the marketing business. When you want to sell your product, attract more customers, etc. you need 'copywriting'. Look at the following examples:

One of the most effective strategies in copywriting is to target the readers' emotions.

It is better to consider the customers' needs in copywriting.

'Content writing', on the flip side, refers to writing different articles aiming to entertain or educate the readers. There are no strategies for persuading anyone involved. Check out the following examples:

I never thought I'd enjoy working as a content writer this much.

One of the most interesting things about content writing is that you can write about exciting topics.

Similarities

As asserted above, both of these words refer to writing an article on a specific topic. Examine the following examples:

In copywriting, I believe it is necessary that we be a little familiar with human psychology.

With the rise of technology, many different professions have also emerged, including content writing.

Are They Interchangeable?

Despite the fact that both refer to writing an article, their aims are completely different so we cannot use them interchangeably. Compare:

Did you apply for that copywriting position you so much wanted?

Here, the position involves writing with the purpose of advertising something.

Did you apply for that content writing position you so much wanted?

Here, the position involves producing entertaining or instructive material for the public.

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