Business and Finance - Marketing
Study terms related to advertising, branding, product launches, market research, promotions, consumer behaviour, sponsorship, and publicity.
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any movie, picture, note, etc. designed to promote products or services to the public
a series of organized activities that are intended to achieve a particular goal
to promote and sell products or services by using strategies and advertising to reach and attract potential customers
desirable or sought after, especially by employers or in the marketplace
the act or process of selling or advertising a product or service, usually including market research
the activity of drawing public attention to a service or product in order to help it sell more
to make a new product or provide a new service and introduce it to the public
something that is created or grown for sale
the name that a particular product or service is identified with
the combination of visual and emotional elements that distinguish a brand and shape its perception among consumers
the promotion of a particular product or company by means of advertising and distinctive design
the tendency of consumers to consistently choose a particular brand over others, based on satisfaction, trust, or preference
someone who buys and uses services or goods
the idea or belief that personal well-being and happiness depend on the purchase of material goods
relating to an excessive focus on buying and consuming goods
a marketing strategy that creates and shares online content to promote products or services
a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product
unsolicited or unwanted promotional materials, advertisements, or other non-personalized mailings sent to a large number of recipients
a specific product that outsells the other products of its kind
being the most popular and successful among competitors in the same market
the act of gathering information about what people need or buy the most and why
a focused segment of the market, tailored to meet the specific needs or interests of a specific group of consumers
the process of presenting a favorable public image of a person, firm, or institution
to draw public's attention to something by giving information about it as an act of advertisement
a person or organization that finances a television, radio, or online program for advertising purposes
a short memorable phrase that is used in advertising to draw people's attention toward something
a large printed picture or notice, typically used for advertising or decoration
a big sign used for advertising, usually found near roads or highways
a long piece of cloth with a design or message, which is hung in public places, typically used to represent something at events
a method of selling and promoting goods and services by phone
the physical or virtual space where goods, services, and commodities are bought, sold, or exchanged, often involving various sellers and buyers
