Médias et Communication - Publicité extérieure

a type of advertising sign consisting of two boards, worn one on the front and one on the back of a person, often used to promote a business or event

panneau sandwich, enseignes sandwich

a type of portable advertising sign, typically made of wood or metal, that is hinged at the top and can be folded to resemble the letter "A," and often used to promote a business or event

panneau publicitaire, tableau d'affichage

a small, often sexually suggestive advertisement card, typically found in telephone boxes and public toilets in some cities, used to promote the services of prostitutes or escort agencies

carte de publicité sexuelle, carte de call-girl

a person who carries or wears advertising materials, often in the form of a sign or costume, to promote a business or product

panneau humain, afficheur humain

any kind of visual graphic display intended to convey information to an audience, typically used for advertising, wayfinding, or identification purposes

signalétique, panneautage

a long piece of cloth with a design or message, which is hung in public places, typically used to represent something at events

banderole

a small piece of paper that has information about something being advertised, usually printed in color and handed out to people by hand

tract, dépliant

a large printed picture or notice, typically used for advertising or decoration

affiche, poster

a type of advertizement printed on a large piece of paper

journal de qualité, journal sérieux

a type of outdoor advertising material that is affixed to a sidewalk or other paved surface to convey a message or promote a product or servic

décalque de trottoir, autocollant de trottoir

a type of non-rigid airship characterized by its elongated shape, buoyancy provided by gas-filled chambers, and the absence of a rigid internal framework

dirigeable, ballon dirigeable

a large banner or sign displayed on a street pole or lamppost for outdoor advertising or event promotion

bannière de lampadaire, affiche de poteau de rue

a large electronic display used for presenting video content, advertisements, or visual information in public spaces or venues

panneau vidéo, affichage vidéo

a type of outdoor advertising that involves displaying advertisements or messages on a moving vehicle

panneau d'affichage mobile, publicité mobile

a form of advertising that involves covering vehicles with vinyl graphics or decals featuring promotional messages, logos, or designs

publicité sur véhicule, enveloppement publicitaire

advertisements or promotional messages placed on various modes of public transportation, such as buses, trains, subway stations, or trams

publicité dans les transports, publicité de transit

a fabric or vinyl banner displayed on a pole or mast to promote events, businesses, or organizations in outdoor spaces

drapeau, enseigne

a large outdoor advertising display that covers an entire wall or building façade with eye-catching graphics or messages

mural publicitaire, affichage mural

a promotional or advertising display located near the checkout counter or point of purchase in a retail store or establishment

affichage au point de vente, présentation au point de vente

the use of large inflatable structures, such as balloons, inflatable characters, or custom shapes, for promotional or advertising purposes

publicité gonflable, annonciation gonflable

a form of advertising or message display that involves using a small airplane to write words or draw images in the sky using smoke

écriture dans le ciel, publicité aérienne