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Médias et Communication - Publicité extérieure

Ici, vous apprendrez quelques mots anglais liés à la publicité extérieure, tels que « blimp », « banner » et « broadsheet ».

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Words Related to Media and Communication

a type of advertising sign consisting of two boards, worn one on the front and one on the back of a person, often used to promote a business or event

panneau sandwich, plaque sandwich

panneau sandwich, plaque sandwich

Ex: sandwich board outside the bookstore had a quote from a famous author .
A-board
[nom]

a type of portable advertising sign, typically made of wood or metal, that is hinged at the top and can be folded to resemble the letter "A," and often used to promote a business or event

panneau A, tableau A

panneau A, tableau A

Ex: A-board was covered in colorful signs promoting the weekend sale .

a small, often sexually suggestive advertisement card, typically found in telephone boxes and public toilets in some cities, used to promote the services of prostitutes or escort agencies

carte publicitaire suggestive, carte de prostituée

carte publicitaire suggestive, carte de prostituée

Ex: The area near the nightclub was littered tart cards, making the place seem unwelcoming .

a person who carries or wears advertising materials, often in the form of a sign or costume, to promote a business or product

panneau publicitaire humain, billboard humain

panneau publicitaire humain, billboard humain

Ex: Some companies human billboards to grab attention in crowded places like sports events or concerts .
signage
[nom]

any kind of visual graphic display intended to convey information to an audience, typically used for advertising, wayfinding, or identification purposes

signalétique, panneautage

signalétique, panneautage

Ex: The company invested in signage to attract more customers .
banner
[nom]

a long piece of cloth with a design or message, which is hung in public places, typically used to represent something at events

banderole

banderole

Ex: The stadium was adorned banners of the competing teams for the championship game .
flyer
[nom]

a small piece of paper that has information about something being advertised, usually printed in color and handed out to people by hand

prospectus, dépliant

prospectus, dépliant

Ex: She read flyer about language courses .
poster
[nom]

a large printed picture or notice, typically used for advertising or decoration

affiche, poster

affiche, poster

Ex: The school principal announced a contest for students to design poster promoting kindness , with the winning entry to be displayed in the hallways .

a type of advertisement printed on a large piece of paper

journal de qualité, journal sérieux

journal de qualité, journal sérieux

a type of outdoor advertising material that is affixed to a sidewalk or other paved surface to convey a message or promote a product or servic

sticker de trottoir, décalcomanie de trottoir

sticker de trottoir, décalcomanie de trottoir

Ex: The sidewalk decal reminded pedestrians of the upcoming street fair.
blimp
[nom]

a type of non-rigid airship characterized by its elongated shape, buoyancy provided by gas-filled chambers, and the absence of a rigid internal framework

dirigeable, ballon dirigeable

dirigeable, ballon dirigeable

a large banner or sign displayed on a street pole or lamppost for outdoor advertising or event promotion

bannière de lampadaire, panneau de rue

bannière de lampadaire, panneau de rue

Ex: street pole banners along the main road were filled with colorful designs promoting local businesses .

a large electronic display used for presenting video content, advertisements, or visual information in public spaces or venues

affichage numérique, grand écran vidéo

affichage numérique, grand écran vidéo

Ex: video board in the sports arena showed the score and team stats throughout the match .

a type of outdoor advertising that involves displaying advertisements or messages on a moving vehicle

panneau publicitaire mobile, billboard mobile

panneau publicitaire mobile, billboard mobile

Ex: They rented mobile billboard to promote their grand opening event in different neighborhoods .

a form of advertising that involves covering vehicles with vinyl graphics or decals featuring promotional messages, logos, or designs

publicité en intégration, publicité par habillage

publicité en intégration, publicité par habillage

Ex: Wrap advertising can be a cost-effective solution for small businesses to get noticed in busy areas .

advertisements or promotional messages placed on various modes of public transportation, such as buses, trains, subway stations, or trams

publicité sur les transports, publicité dans les transports en commun

publicité sur les transports, publicité dans les transports en commun

Ex: The brand transit advertising to promote their latest products on subway cars during rush hour .
flag
[nom]

a fabric or vinyl banner displayed on a pole or mast to promote events, businesses, or organizations in outdoor spaces

drapeau, enseigne

drapeau, enseigne

Ex: The event organizers flags around the park to guide attendees .

a large outdoor advertising display that covers an entire wall or building façade with eye-catching graphics or messages

mur publicitaire, affichage mural

mur publicitaire, affichage mural

Ex: The marketing team designed a wallscape to attract tourists to the new museum .

a promotional or advertising display located near the checkout counter or point of purchase in a retail store or establishment

affichage au point de vente, présentoir au point de vente

affichage au point de vente, présentoir au point de vente

Ex: They added point-of-sale display showcasing new phone accessories right by the checkout .

the use of large inflatable structures, such as balloons, inflatable characters, or custom shapes, for promotional or advertising purposes

publicité gonflable, advertising gonflable

publicité gonflable, advertising gonflable

Ex: inflatable advertising display at the car dealership was hard to miss as we drove by .

a form of advertising or message display that involves using a small airplane to write words or draw images in the sky using smoke

écriture dans le ciel, message aérien

écriture dans le ciel, message aérien

Ex: Skywriting has become a popular way for businesses to advertise their services at outdoor events.
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