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Medios de Comunicación - Publicidad Fuera del Hogar

Aquí aprenderás algunas palabras en inglés relacionadas con la publicidad fuera del hogar, como "blimp", "banner" y "broadsheet".

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Words Related to Media and Communication
sandwich board
sandwich board
[Sustantivo]

a type of advertising sign consisting of two boards, worn one on the front and one on the back of a person, often used to promote a business or event

cartel de sandwich, letrero portátil

cartel de sandwich, letrero portátil

Ex: She carried a sandwich board around the fair to promote her handmade jewelry. 

Ella llevaba un cartel de sándwich por la feria para promocionar sus joyas hechas a mano.

A-board
A-board
[Sustantivo]

a type of portable advertising sign, typically made of wood or metal, that is hinged at the top and can be folded to resemble the letter "A," and often used to promote a business or event

cartel en forma de A, letrero plegable

cartel en forma de A, letrero plegable

Ex: You can find the store's opening hours on the A-board near the entrance. 

Puedes encontrar el horario de apertura de la tienda en el cartel en A cerca de la entrada.

tart card
tart card
[Sustantivo]

a small, often sexually suggestive advertisement card, typically found in telephone boxes and public toilets in some cities, used to promote the services of prostitutes or escort agencies

tarjeta de prostituta, anuncio sugerente

tarjeta de prostituta, anuncio sugerente

Ex: The police removed several tart cards from the street corners during the sweep. 

La policía retiró varias tarjetas de prostitutas de las esquinas durante el barrido.

human billboard
human billboard
[Sustantivo]

a person who carries or wears advertising materials, often in the form of a sign or costume, to promote a business or product

cartel humano, hombre-sandwich

cartel humano, hombre-sandwich

Ex: As a human billboard, she agreed to wear branded clothing for a year in exchange for a monthly payment. 

Como cartelera humana, ella aceptó usar ropa de marca durante un año a cambio de un pago mensual.

signage
signage
[Sustantivo]

any kind of visual graphic display intended to convey information to an audience, typically used for advertising, wayfinding, or identification purposes

señalización, letrero

señalización, letrero

Ex: We need better signage at the park to show where the trails begin. 

Necesitamos una mejor señalización en el parque para mostrar dónde comienzan los senderos.

banner
banner
[Sustantivo]

a long piece of cloth with a design or message, which is hung in public places, typically used to represent something at events

bandera

bandera

Ex: The company placed a banner outside the store to advertise its sale. 

La empresa colocó un cartel fuera de la tienda para anunciar su venta.

flyer
flyer
[Sustantivo]

a small piece of paper that has information about something being advertised, usually printed in color and handed out to people by hand

folleto, volante

folleto, volante

Ex: They distributed flyers to promote the concert. 

Distribuyeron folletos para promocionar el concierto.

poster
poster
[Sustantivo]

a large printed picture or notice, typically used for advertising or decoration

cartel, póster

cartel, póster

Ex: The environmental organization created a powerful poster to raise awareness about climate change, featuring striking images of melting glaciers and endangered wildlife. 

La organización ambiental creó un cartel poderoso para concienciar sobre el cambio climático, con imágenes impactantes de glaciares derritiéndose y vida silvestre en peligro.

broadsheet
broadsheet
[Sustantivo]

a type of advertisement printed on a large piece of paper

un cartel publicitario, un anuncio en papel grande

un cartel publicitario, un anuncio en papel grande

sidewalk decal
sidewalk decal
[Sustantivo]

a type of outdoor advertising material that is affixed to a sidewalk or other paved surface to convey a message or promote a product or service

calcomanía de acera, pegatina de acera

calcomanía de acera, pegatina de acera

Ex: I noticed a sidewalk decal directing people to the nearby art gallery. 

Noté una calcomanía de acera que dirige a las personas a la galería de arte cercana.

blimp
blimp
[Sustantivo]

a type of non-rigid airship characterized by its elongated shape, buoyancy provided by gas-filled chambers, and the absence of a rigid internal framework

dirigible, globo dirigible

dirigible, globo dirigible

street pole banner
street pole banner
[Sustantivo]

a large banner or sign displayed on a street pole or lamppost for outdoor advertising or event promotion

banderola de poste de calle, cartel de poste de calle

banderola de poste de calle, cartel de poste de calle

Ex: The street pole banners were decorated with bright images to attract attention during the summer sale. 

Los carteles de postes de la calle estaban decorados con imágenes brillantes para llamar la atención durante las rebajas de verano.

video board
video board
[Sustantivo]

a large electronic display used for presenting video content, advertisements, or visual information in public spaces or venues

pantalla de video, tablero de video

pantalla de video, tablero de video

Ex: The mall installed a new video board in the entrance to advertise upcoming sales. 

El centro comercial instaló una pantalla de video en la entrada para anunciar las próximas ventas.

mobile billboard
mobile billboard
[Sustantivo]

a type of outdoor advertising that involves displaying advertisements or messages on a moving vehicle

valla publicitaria móvil, publicidad en vehículos

valla publicitaria móvil, publicidad en vehículos

Ex: We saw a mobile billboard driving around downtown with an ad for a local concert. 

Vimos un cartel publicitario móvil conduciendo por el centro con un anuncio de un concierto local.

wrap advertising
wrap advertising
[Sustantivo]

a form of advertising that involves covering vehicles with vinyl graphics or decals featuring promotional messages, logos, or designs

publicidad envolvente, publicidad vehicular

publicidad envolvente, publicidad vehicular

Ex: I noticed a lot of wrap advertising while driving downtown, especially on taxis and buses. 

Noté mucha publicidad envolvente mientras conducía por el centro, especialmente en taxis y autobuses.

transit advertising

advertisements or promotional messages placed on various modes of public transportation, such as buses, trains, subway stations, or trams

publicidad en tránsito, publicidad en transporte público

publicidad en tránsito, publicidad en transporte público

Ex: The city is covered with transit advertising, from bus wraps to train station posters. 

La ciudad está cubierta de publicidad de tránsito, desde envolturas de autobuses hasta carteles en estaciones de tren.

flag
flag
[Sustantivo]

a fabric or vinyl banner displayed on a pole or mast to promote events, businesses, or organizations in outdoor spaces

bandera, pabellón

bandera, pabellón

Ex: Colorful flags lined the streets, promoting the local fair. 

Banderas coloridas bordeaban las calles, promocionando la feria local.

wallscape
wallscape
[Sustantivo]

a large outdoor advertising display that covers an entire wall or building façade with eye-catching graphics or messages

muro publicitario, paisaje mural

muro publicitario, paisaje mural

Ex: The company decided to invest in a wallscape to advertise their upcoming event in the city center. 

La empresa decidió invertir en un wallscape para anunciar su próximo evento en el centro de la ciudad.

point-of-sale display

a promotional or advertising display located near the checkout counter or point of purchase in a retail store or establishment

expositor de punto de venta, mostrador promocional

expositor de punto de venta, mostrador promocional

Ex: The store's point-of-sale display had a small rack of chocolates right next to the register. 

La presentación en el punto de venta de la tienda tenía una pequeña estantería de chocolates justo al lado de la caja.

inflatable advertising

the use of large inflatable structures, such as balloons, inflatable characters, or custom shapes, for promotional or advertising purposes

publicidad inflable, publicidad con estructuras inflables

publicidad inflable, publicidad con estructuras inflables

Ex: The company used inflatable advertising to promote their new product at the festival. 

La empresa utilizó publicidad inflable para promocionar su nuevo producto en el festival.

skywriting
skywriting
[Sustantivo]

a form of advertising or message display that involves using a small airplane to write words or draw images in the sky using smoke

escritura en el cielo, publicidad aérea

escritura en el cielo, publicidad aérea

Ex: The ad agency decided to use skywriting to promote their latest campaign, knowing it would be a unique way to get noticed. 

La agencia de publicidad decidió usar la escritura en el cielo para promover su última campaña, sabiendo que sería una forma única de llamar la atención.

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