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Medios de Comunicación - Publicidad exterior

Aquí aprenderás algunas palabras en inglés relacionadas con la publicidad fuera del hogar, como "blimp", "banner" y "broadsheet".

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Words Related to Media and Communication
sandwich board
[Sustantivo]

a type of advertising sign consisting of two boards, worn one on the front and one on the back of a person, often used to promote a business or event

cartel de sandwich, letrero portátil

cartel de sandwich, letrero portátil

Ex: sandwich board outside the bookstore had a quote from a famous author .El **cartel de sandwich** fuera de la librería tenía una cita de un autor famoso.
A-board
[Sustantivo]

a type of portable advertising sign, typically made of wood or metal, that is hinged at the top and can be folded to resemble the letter "A," and often used to promote a business or event

cartel en forma de A, letrero plegable

cartel en forma de A, letrero plegable

Ex: A-board was covered in colorful signs promoting the weekend sale .El **cartel en forma de A** estaba cubierto de letreros coloridos que promocionaban la venta del fin de semana.
tart card
[Sustantivo]

a small, often sexually suggestive advertisement card, typically found in telephone boxes and public toilets in some cities, used to promote the services of prostitutes or escort agencies

tarjeta de prostituta, anuncio sugerente

tarjeta de prostituta, anuncio sugerente

Ex: The area near the nightclub was littered tart cards, making the place seem unwelcoming .El área cerca de la discoteca estaba llena de **tarjetas de prostitutas**, lo que hacía que el lugar pareciera poco acogedor.
human billboard
[Sustantivo]

a person who carries or wears advertising materials, often in the form of a sign or costume, to promote a business or product

cartel humano, hombre-sandwich

cartel humano, hombre-sandwich

Ex: Some companies human billboards to grab attention in crowded places like sports events or concerts .Algunas empresas utilizan **vallas humanas** para llamar la atención en lugares concurridos como eventos deportivos o conciertos.
signage
[Sustantivo]

any kind of visual graphic display intended to convey information to an audience, typically used for advertising, wayfinding, or identification purposes

señalización, letrero

señalización, letrero

Ex: The company invested in signage to attract more customers .La empresa invirtió en nueva **señalización** para atraer a más clientes.
banner
[Sustantivo]

a long piece of cloth with a design or message, which is hung in public places, typically used to represent something at events

bandera

bandera

Ex: The stadium was adorned banners of the competing teams for the championship game .El estadio estaba adornado con **banderas** de los equipos competidores para el juego de campeonato.
flyer
[Sustantivo]

a small piece of paper that has information about something being advertised, usually printed in color and handed out to people by hand

folleto, volante

folleto, volante

Ex: She read flyer about language courses .Ella leyó un **folleto** sobre cursos de idiomas.
poster
[Sustantivo]

a large printed picture or notice, typically used for advertising or decoration

cartel, póster

cartel, póster

Ex: The school principal announced a contest for students to design poster promoting kindness , with the winning entry to be displayed in the hallways .El director de la escuela anunció un concurso para que los estudiantes diseñen un **cartel** que promueva la amabilidad, y el trabajo ganador se exhibirá en los pasillos.
broadsheet
[Sustantivo]

a type of advertisement printed on a large piece of paper

un cartel publicitario, un anuncio en papel grande

un cartel publicitario, un anuncio en papel grande

sidewalk decal
[Sustantivo]

a type of outdoor advertising material that is affixed to a sidewalk or other paved surface to convey a message or promote a product or servic

calcomanía de acera, pegatina de acera

calcomanía de acera, pegatina de acera

Ex: The sidewalk decal reminded pedestrians of the upcoming street fair.El **calcomanía de acera** recordaba a los peatones la próxima feria callejera.
blimp
[Sustantivo]

a type of non-rigid airship characterized by its elongated shape, buoyancy provided by gas-filled chambers, and the absence of a rigid internal framework

dirigible, globo dirigible

dirigible, globo dirigible

street pole banner
[Sustantivo]

a large banner or sign displayed on a street pole or lamppost for outdoor advertising or event promotion

banderola de poste de calle, cartel de poste de calle

banderola de poste de calle, cartel de poste de calle

Ex: street pole banners along the main road were filled with colorful designs promoting local businesses .Los **carteles de postes de la calle** a lo largo de la carretera principal estaban llenos de diseños coloridos que promocionaban negocios locales.
video board
[Sustantivo]

a large electronic display used for presenting video content, advertisements, or visual information in public spaces or venues

pantalla de video, tablero de video

pantalla de video, tablero de video

Ex: video board in the sports arena showed the score and team stats throughout the match .El **tablero de video** en el estadio deportivo mostró el marcador y las estadísticas del equipo durante todo el partido.
mobile billboard
[Sustantivo]

a type of outdoor advertising that involves displaying advertisements or messages on a moving vehicle

valla publicitaria móvil, publicidad en vehículos

valla publicitaria móvil, publicidad en vehículos

Ex: They rented mobile billboard to promote their grand opening event in different neighborhoods .Alquilaron un **cartel móvil** para promocionar su gran evento de apertura en diferentes barrios.
wrap advertising
[Sustantivo]

a form of advertising that involves covering vehicles with vinyl graphics or decals featuring promotional messages, logos, or designs

publicidad envolvente, publicidad vehicular

publicidad envolvente, publicidad vehicular

Ex: Wrap advertising can be a cost-effective solution for small businesses to get noticed in busy areas .La **publicidad envolvente** puede ser una solución rentable para que las pequeñas empresas se destaquen en áreas concurridas.

advertisements or promotional messages placed on various modes of public transportation, such as buses, trains, subway stations, or trams

publicidad en tránsito, publicidad en transporte público

publicidad en tránsito, publicidad en transporte público

Ex: The brand transit advertising to promote their latest products on subway cars during rush hour .La marca utilizó **la publicidad en tránsito** para promocionar sus últimos productos en los vagones del metro durante la hora pico.
flag
[Sustantivo]

a fabric or vinyl banner displayed on a pole or mast to promote events, businesses, or organizations in outdoor spaces

bandera, pabellón

bandera, pabellón

Ex: The event organizers flags around the park to guide attendees .Los organizadores del evento colocaron **banderas** alrededor del parque para guiar a los asistentes.
wallscape
[Sustantivo]

a large outdoor advertising display that covers an entire wall or building façade with eye-catching graphics or messages

muro publicitario, paisaje mural

muro publicitario, paisaje mural

Ex: The marketing team designed a wallscape to attract tourists to the new museum .El equipo de marketing diseñó un **wallscape** vibrante para atraer turistas al nuevo museo.

a promotional or advertising display located near the checkout counter or point of purchase in a retail store or establishment

expositor de punto de venta, mostrador promocional

expositor de punto de venta, mostrador promocional

Ex: They added point-of-sale display showcasing new phone accessories right by the checkout .Añadieron un **mostrador de punto de venta** que muestra los nuevos accesorios para teléfonos justo al lado de la caja.

the use of large inflatable structures, such as balloons, inflatable characters, or custom shapes, for promotional or advertising purposes

publicidad inflable, publicidad con estructuras inflables

publicidad inflable, publicidad con estructuras inflables

Ex: inflatable advertising display at the car dealership was hard to miss as we drove by .El display publicitario **inflable** en el concesionario de autos era difícil de pasar por alto mientras conducíamos.
skywriting
[Sustantivo]

a form of advertising or message display that involves using a small airplane to write words or draw images in the sky using smoke

escritura en el cielo, publicidad aérea

escritura en el cielo, publicidad aérea

Ex: Skywriting has become a popular way for businesses to advertise their services at outdoor events.El **skywriting** se ha convertido en una forma popular para que las empresas anuncien sus servicios en eventos al aire libre.
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