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Media and Communication - Out-of-Home Advertising

Here you will learn some English words related to out-of-home advertising such as "blimp", "banner", and "broadsheet".

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Words Related to Media and Communication
sandwich board

a type of advertising sign consisting of two boards, worn one on the front and one on the back of a person, often used to promote a business or event

Ex: The sandwich board outside the bookstore had a quote from a famous author .
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A-board
A-board
[noun]

a type of portable advertising sign, typically made of wood or metal, that is hinged at the top and can be folded to resemble the letter "A," and often used to promote a business or event

Ex: The A-board was covered in colorful signs promoting the weekend sale .
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tart card
tart card
[noun]

a small, often sexually suggestive advertisement card, typically found in telephone boxes and public toilets in some cities, used to promote the services of prostitutes or escort agencies

Ex: The area near the nightclub was littered with tart cards, making the place seem unwelcoming .
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human billboard

a person who carries or wears advertising materials, often in the form of a sign or costume, to promote a business or product

Ex: Some companies use human billboards to grab attention in crowded places like sports events or concerts .
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signage
signage
[noun]

any kind of visual graphic display intended to convey information to an audience, typically used for advertising, wayfinding, or identification purposes

Ex: The company invested in new signage to attract more customers .
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banner
banner
[noun]

a long piece of cloth with a design or message, which is hung in public places, typically used to represent something at events

Ex: The stadium was adorned with banners of the competing teams for the championship game .
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flyer
flyer
[noun]

a small piece of paper that has information about something being advertised, usually printed in color and handed out to people by hand

Ex: She read a flyer about language courses .
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poster
poster
[noun]

a large printed picture or notice, typically used for advertising or decoration

Ex: The school principal announced a contest for students to design a poster promoting kindness , with the winning entry to be displayed in the hallways .
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broadsheet

a type of advertisement printed on a large piece of paper

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sidewalk decal

a type of outdoor advertising material that is affixed to a sidewalk or other paved surface to convey a message or promote a product or service

Ex: The sidewalk decal reminded pedestrians of the upcoming street fair .
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blimp
blimp
[noun]

a type of non-rigid airship characterized by its elongated shape, buoyancy provided by gas-filled chambers, and the absence of a rigid internal framework

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street pole banner

a large banner or sign displayed on a street pole or lamppost for outdoor advertising or event promotion

Ex: The street pole banners along the main road were filled with colorful designs promoting local businesses .
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video board

a large electronic display used for presenting video content, advertisements, or visual information in public spaces or venues

Ex: The video board in the sports arena showed the score and team stats throughout the match .
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mobile billboard

a type of outdoor advertising that involves displaying advertisements or messages on a moving vehicle

Ex: They rented a mobile billboard to promote their grand opening event in different neighborhoods .
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wrap advertising

a form of advertising that involves covering vehicles with vinyl graphics or decals featuring promotional messages, logos, or designs

Ex: Wrap advertising can be a cost-effective solution for small businesses to get noticed in busy areas .
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transit advertising

advertisements or promotional messages placed on various modes of public transportation, such as buses, trains, subway stations, or trams

Ex: The brand used transit advertising to promote their latest products on subway cars during rush hour .
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flag
flag
[noun]

a fabric or vinyl banner displayed on a pole or mast to promote events, businesses, or organizations in outdoor spaces

Ex: The event organizers placed flags around the park to guide attendees .
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wallscape
wallscape
[noun]

a large outdoor advertising display that covers an entire wall or building façade with eye-catching graphics or messages

Ex: The marketing team designed a vibrant wallscape to attract tourists to the new museum .
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point-of-sale display

a promotional or advertising display located near the checkout counter or point of purchase in a retail store or establishment

Ex: They added a point-of-sale display showcasing new phone accessories right by the checkout .
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inflatable advertising

the use of large inflatable structures, such as balloons, inflatable characters, or custom shapes, for promotional or advertising purposes

Ex: The inflatable advertising display at the car dealership was hard to miss as we drove by .
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skywriting

a form of advertising or message display that involves using a small airplane to write words or draw images in the sky using smoke

Ex: Skywriting has become a popular way for businesses to advertise their services at outdoor events.
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