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Media and Communication - Out-of-Home Advertising

Here you will learn some English words related to out-of-home advertising such as "blimp", "banner", and "broadsheet".

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Words Related to Media and Communication
sandwich board

a type of advertising sign consisting of two boards, worn one on the front and one on the back of a person, often used to promote a business or event

Ex: A sandwich board outside the cafe caught my eye with a special offer for coffee. 
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A-board
A-board
[noun]

a type of portable advertising sign, typically made of wood or metal, that is hinged at the top and can be folded to resemble the letter "A," and often used to promote a business or event

Ex: The café placed an A-board outside to advertise their daily specials. 
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tart card
tart card
[noun]

a small, often sexually suggestive advertisement card, typically found in telephone boxes and public toilets in some cities, used to promote the services of prostitutes or escort agencies

Ex: I found a tart card on the sidewalk near the club last night. 
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human billboard

a person who carries or wears advertising materials, often in the form of a sign or costume, to promote a business or product

Ex: The man walked around the city as a human billboard, wearing a shirt that advertised a new restaurant. 
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signage
signage
[noun]

any kind of visual graphic display intended to convey information to an audience, typically used for advertising, wayfinding, or identification purposes

Ex: The store’s signage was bright and easy to spot from a distance. 
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banner
banner
[noun]

a long piece of cloth with a design or message, which is hung in public places, typically used to represent something at events

Ex: The school hung a banner in the gym to celebrate the championship win. 
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flyer
flyer
[noun]

a small piece of paper that has information about something being advertised, usually printed in color and handed out to people by hand

Ex: She handed out flyers for the new café. 
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poster
poster
[noun]

a large printed picture or notice, typically used for advertising or decoration

Ex: The vibrant movie poster hanging in the theater lobby caught the attention of every passerby with its stunning visuals and bold colors. 
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broadsheet

a type of advertisement printed on a large piece of paper

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sidewalk decal

a type of outdoor advertising material that is affixed to a sidewalk or other paved surface to convey a message or promote a product or service

Ex: The store used a sidewalk decal to advertise their grand opening. 
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blimp
blimp
[noun]

a type of non-rigid airship characterized by its elongated shape, buoyancy provided by gas-filled chambers, and the absence of a rigid internal framework

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street pole banner

a large banner or sign displayed on a street pole or lamppost for outdoor advertising or event promotion

Ex: The city installed new street pole banners to advertise the upcoming music festival. 
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video board

a large electronic display used for presenting video content, advertisements, or visual information in public spaces or venues

Ex: The video board at the stadium displayed highlights from the game during halftime. 
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mobile billboard

a type of outdoor advertising that involves displaying advertisements or messages on a moving vehicle

Ex: The company used a mobile billboard to advertise their new product across the city. 
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wrap advertising

a form of advertising that involves covering vehicles with vinyl graphics or decals featuring promotional messages, logos, or designs

Ex: The company decided to use wrap advertising on their delivery trucks to promote their new product. 
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transit advertising

advertisements or promotional messages placed on various modes of public transportation, such as buses, trains, subway stations, or trams

Ex: The company decided to use transit advertising by placing ads on buses and trains around the city. 
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flag
flag
[noun]

a fabric or vinyl banner displayed on a pole or mast to promote events, businesses, or organizations in outdoor spaces

Ex: The town square was filled with flags advertising the upcoming festival. 
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wallscape
wallscape
[noun]

a large outdoor advertising display that covers an entire wall or building façade with eye-catching graphics or messages

Ex: The new wallscape on the side of the building caught everyone's attention during rush hour. 
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point-of-sale display

a promotional or advertising display located near the checkout counter or point of purchase in a retail store or establishment

Ex: The store set up a point-of-sale display near the counter to promote their latest snacks. 
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inflatable advertising

the use of large inflatable structures, such as balloons, inflatable characters, or custom shapes, for promotional or advertising purposes

Ex: Inflatable advertising is a fun way to get people talking about your brand. 
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skywriting

a form of advertising or message display that involves using a small airplane to write words or draw images in the sky using smoke

Ex: The company used skywriting to announce their grand opening, drawing attention from miles around. 
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