Media and Communication - Out-of-Home Advertising

Here you will learn some English words related to out-of-home advertising such as "blimp", "banner", and "broadsheet".

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Media and Communication

a type of advertising sign consisting of two boards, worn one on the front and one on the back of a person, often used to promote a business or event

Ex: She carried a sandwich board around the fair to promote her handmade jewelry .
A-board [noun]

a type of portable advertising sign, typically made of wood or metal, that is hinged at the top and can be folded to resemble the letter "A," and often used to promote a business or event

Ex: You can find the store 's opening hours on the A-board near the entrance .

a small, often sexually suggestive advertisement card, typically found in telephone boxes and public toilets in some cities, used to promote the services of prostitutes or escort agencies

Ex: The police removed several tart cards from the street corners during the sweep .

a person who carries or wears advertising materials, often in the form of a sign or costume, to promote a business or product

Ex: As a human billboard , she agreed to wear branded clothing for a year in exchange for a monthly payment .
signage [noun]

any kind of visual graphic display intended to convey information to an audience, typically used for advertising, wayfinding, or identification purposes

Ex: We need better signage at the park to show where the trails begin .
banner [noun]

a long piece of cloth with a design or message, which is hung in public places, typically used to represent something at events

Ex: The company placed a banner outside the store to advertise its sale .
flyer [noun]

a small piece of paper that has information about something being advertised, usually printed in color and handed out to people by hand

Ex: They distributed flyers to promote the concert .
poster [noun]

a large printed picture or notice, typically used for advertising or decoration

Ex: The environmental organization created a powerful poster to raise awareness about climate change , featuring striking images of melting glaciers and endangered wildlife .

a type of advertisement printed on a large piece of paper

a type of outdoor advertising material that is affixed to a sidewalk or other paved surface to convey a message or promote a product or service

Ex: I noticed a sidewalk decal directing people to the nearby art gallery .
blimp [noun]

a type of non-rigid airship characterized by its elongated shape, buoyancy provided by gas-filled chambers, and the absence of a rigid internal framework

a large banner or sign displayed on a street pole or lamppost for outdoor advertising or event promotion

Ex: The street pole banners were decorated with bright images to attract attention during the summer sale .

a large electronic display used for presenting video content, advertisements, or visual information in public spaces or venues

Ex: The mall installed a new video board in the entrance to advertise upcoming sales .

a type of outdoor advertising that involves displaying advertisements or messages on a moving vehicle

Ex: We saw a mobile billboard driving around downtown with an ad for a local concert .

a form of advertising that involves covering vehicles with vinyl graphics or decals featuring promotional messages, logos, or designs

Ex: I noticed a lot of wrap advertising while driving downtown , especially on taxis and buses .

advertisements or promotional messages placed on various modes of public transportation, such as buses, trains, subway stations, or trams

Ex: The city is covered with transit advertising , from bus wraps to train station posters .
flag [noun]

a fabric or vinyl banner displayed on a pole or mast to promote events, businesses, or organizations in outdoor spaces

Ex: Colorful flags lined the streets , promoting the local fair .

a large outdoor advertising display that covers an entire wall or building façade with eye-catching graphics or messages

Ex: The company decided to invest in a wallscape to advertise their upcoming event in the city center .

a promotional or advertising display located near the checkout counter or point of purchase in a retail store or establishment

Ex: The store 's point-of-sale display had a small rack of chocolates right next to the register .

the use of large inflatable structures, such as balloons, inflatable characters, or custom shapes, for promotional or advertising purposes

Ex: The company used inflatable advertising to promote their new product at the festival .

a form of advertising or message display that involves using a small airplane to write words or draw images in the sky using smoke

Ex: The ad agency decided to use skywriting to promote their latest campaign , knowing it would be a unique way to get noticed .