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Mídia e Comunicação - Publicidade externa

Aqui você aprenderá algumas palavras em inglês relacionadas à publicidade fora de casa, como "blimp", "banner" e "broadsheet".

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Words Related to Media and Communication
sandwich board
[substantivo]

a type of advertising sign consisting of two boards, worn one on the front and one on the back of a person, often used to promote a business or event

painel sandwich, placa publicitária portátil

painel sandwich, placa publicitária portátil

Ex: The sandwich board outside the bookstore had a quote from a famous author .
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A-board
[substantivo]

a type of portable advertising sign, typically made of wood or metal, that is hinged at the top and can be folded to resemble the letter "A," and often used to promote a business or event

placa em forma de A, letreiro dobrável

placa em forma de A, letreiro dobrável

Ex: The A-board was covered in colorful signs promoting the weekend sale .
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tart card
[substantivo]

a small, often sexually suggestive advertisement card, typically found in telephone boxes and public toilets in some cities, used to promote the services of prostitutes or escort agencies

cartão de prostituta, anúncio sugestivo

cartão de prostituta, anúncio sugestivo

Ex: The area near the nightclub was littered with tart cards, making the place seem unwelcoming .
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human billboard
[substantivo]

a person who carries or wears advertising materials, often in the form of a sign or costume, to promote a business or product

outdoor humano, homem-sanduíche

outdoor humano, homem-sanduíche

Ex: Some companies use human billboards to grab attention in crowded places like sports events or concerts .
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signage
[substantivo]

any kind of visual graphic display intended to convey information to an audience, typically used for advertising, wayfinding, or identification purposes

sinalização, letreiro

sinalização, letreiro

Ex: The company invested in new signage to attract more customers .A empresa investiu em nova **sinalização** para atrair mais clientes.
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banner
[substantivo]

a long piece of cloth with a design or message, which is hung in public places, typically used to represent something at events

faixa, bandeira

faixa, bandeira

Ex: The stadium was adorned with banners of the competing teams for the championship game .O estádio estava adornado com **faixas** das equipes competidoras para o jogo do campeonato.
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flyer
[substantivo]

a small piece of paper that has information about something being advertised, usually printed in color and handed out to people by hand

folheto, flyer

folheto, flyer

Ex: She read a flyer about language courses .Ela leu um **folheto** sobre cursos de idiomas.
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poster
[substantivo]

a large printed picture or notice, typically used for advertising or decoration

cartaz, pôster

cartaz, pôster

Ex: The school principal announced a contest for students to design a poster promoting kindness , with the winning entry to be displayed in the hallways .O diretor da escola anunciou um concurso para os alunos projetarem um **cartaz** promovendo a bondade, com o trabalho vencedor a ser exibido nos corredores.
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broadsheet
[substantivo]

a type of advertisement printed on a large piece of paper

um tipo de anúncio impresso em uma folha grande de papel, cartaz publicitário

um tipo de anúncio impresso em uma folha grande de papel, cartaz publicitário

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sidewalk decal
[substantivo]

a type of outdoor advertising material that is affixed to a sidewalk or other paved surface to convey a message or promote a product or service

Ex: The sidewalk decal reminded pedestrians of the upcoming street fair.
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blimp
[substantivo]

a type of non-rigid airship characterized by its elongated shape, buoyancy provided by gas-filled chambers, and the absence of a rigid internal framework

dirigível, balão dirigível

dirigível, balão dirigível

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street pole banner
[substantivo]

a large banner or sign displayed on a street pole or lamppost for outdoor advertising or event promotion

banner de poste de rua, placa de poste de rua

banner de poste de rua, placa de poste de rua

Ex: The street pole banners along the main road were filled with colorful designs promoting local businesses .Os **banners de poste de rua** ao longo da estrada principal estavam cheios de designs coloridos promovendo negócios locais.
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video board
[substantivo]

a large electronic display used for presenting video content, advertisements, or visual information in public spaces or venues

tela de vídeo, painel de vídeo

tela de vídeo, painel de vídeo

Ex: The video board in the sports arena showed the score and team stats throughout the match .
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mobile billboard
[substantivo]

a type of outdoor advertising that involves displaying advertisements or messages on a moving vehicle

outdoor móvel, publicidade em veículos

outdoor móvel, publicidade em veículos

Ex: They rented a mobile billboard to promote their grand opening event in different neighborhoods .Eles alugaram um **outdoor móvel** para promover seu grande evento de abertura em diferentes bairros.
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wrap advertising
[substantivo]

a form of advertising that involves covering vehicles with vinyl graphics or decals featuring promotional messages, logos, or designs

publicidade de envoltório, publicidade veicular

publicidade de envoltório, publicidade veicular

Ex: Wrap advertising can be a cost-effective solution for small businesses to get noticed in busy areas .A **publicidade envolvente** pode ser uma solução rentável para pequenas empresas se destacarem em áreas movimentadas.
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transit advertising
[substantivo]

advertisements or promotional messages placed on various modes of public transportation, such as buses, trains, subway stations, or trams

publicidade de trânsito, publicidade em transporte público

publicidade de trânsito, publicidade em transporte público

Ex: The brand used transit advertising to promote their latest products on subway cars during rush hour .
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flag
[substantivo]

a fabric or vinyl banner displayed on a pole or mast to promote events, businesses, or organizations in outdoor spaces

bandeira, pavilhão

bandeira, pavilhão

Ex: The event organizers placed flags around the park to guide attendees .
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wallscape
[substantivo]

a large outdoor advertising display that covers an entire wall or building façade with eye-catching graphics or messages

wallscape, painel publicitário gigante

wallscape, painel publicitário gigante

Ex: The marketing team designed a vibrant wallscape to attract tourists to the new museum .
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a promotional or advertising display located near the checkout counter or point of purchase in a retail store or establishment

display de ponto de venda, expositor promocional

display de ponto de venda, expositor promocional

Ex: They added a point-of-sale display showcasing new phone accessories right by the checkout .
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the use of large inflatable structures, such as balloons, inflatable characters, or custom shapes, for promotional or advertising purposes

publicidade inflável, publicidade com estruturas infláveis

publicidade inflável, publicidade com estruturas infláveis

Ex: The inflatable advertising display at the car dealership was hard to miss as we drove by .O display publicitário **inflável** na concessionária de carros era difícil de não notar enquanto passávamos.
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skywriting
[substantivo]

a form of advertising or message display that involves using a small airplane to write words or draw images in the sky using smoke

escrita no céu, publicidade aérea

escrita no céu, publicidade aérea

Ex: Skywriting has become a popular way for businesses to advertise their services at outdoor events.
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