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媒体和通信 - 户外广告

在这里,您将学习一些与户外广告相关的英语单词,例如“飞艇”、“横幅”和“大幅面”。

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Words Related to Media and Communication
sandwich board

a type of advertising sign consisting of two boards, worn one on the front and one on the back of a person, often used to promote a business or event

三明治板, 便携式广告牌

三明治板, 便携式广告牌

Ex: A sandwich board outside the cafe caught my eye with a special offer for coffee. 
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A-board
A-board
[名词]

a type of portable advertising sign, typically made of wood or metal, that is hinged at the top and can be folded to resemble the letter "A," and often used to promote a business or event

A型板, 折叠广告牌

A型板, 折叠广告牌

Ex: The café placed an A-board outside to advertise their daily specials. 
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tart card
tart card
[名词]

a small, often sexually suggestive advertisement card, typically found in telephone boxes and public toilets in some cities, used to promote the services of prostitutes or escort agencies

妓女卡片, 性暗示广告卡

妓女卡片, 性暗示广告卡

Ex: I found a tart card on the sidewalk near the club last night. 
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human billboard

a person who carries or wears advertising materials, often in the form of a sign or costume, to promote a business or product

人体广告牌, 广告人

人体广告牌, 广告人

Ex: The man walked around the city as a human billboard, wearing a shirt that advertised a new restaurant. 
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signage
signage
[名词]

any kind of visual graphic display intended to convey information to an audience, typically used for advertising, wayfinding, or identification purposes

标志, 标牌

标志, 标牌

Ex: The store’s signage was bright and easy to spot from a distance. 
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banner
banner
[名词]

a long piece of cloth with a design or message, which is hung in public places, typically used to represent something at events

横幅, 旗帜

横幅, 旗帜

Ex: The school hung a banner in the gym to celebrate the championship win. 
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flyer
flyer
[名词]

a small piece of paper that has information about something being advertised, usually printed in color and handed out to people by hand

传单, 小册子

传单, 小册子

Ex: She handed out flyers for the new café. 
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poster
poster
[名词]

a large printed picture or notice, typically used for advertising or decoration

海报, 招贴画

海报, 招贴画

Ex: The vibrant movie poster hanging in the theater lobby caught the attention of every passerby with its stunning visuals and bold colors. 
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broadsheet
broadsheet
[名词]

a type of advertisement printed on a large piece of paper

一种印在大张纸上的广告, 广告海报

一种印在大张纸上的广告, 广告海报

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sidewalk decal

a type of outdoor advertising material that is affixed to a sidewalk or other paved surface to convey a message or promote a product or service

人行道贴纸, 人行道贴花

人行道贴纸, 人行道贴花

Ex: The store used a sidewalk decal to advertise their grand opening. 
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blimp
blimp
[名词]

a type of non-rigid airship characterized by its elongated shape, buoyancy provided by gas-filled chambers, and the absence of a rigid internal framework

飞艇, 软式飞艇

飞艇, 软式飞艇

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street pole banner

a large banner or sign displayed on a street pole or lamppost for outdoor advertising or event promotion

街道路灯横幅, 街道路灯广告牌

街道路灯横幅, 街道路灯广告牌

Ex: The city installed new street pole banners to advertise the upcoming music festival. 
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video board
video board
[名词]

a large electronic display used for presenting video content, advertisements, or visual information in public spaces or venues

视频板, 视频屏幕

视频板, 视频屏幕

Ex: The video board at the stadium displayed highlights from the game during halftime. 
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mobile billboard

a type of outdoor advertising that involves displaying advertisements or messages on a moving vehicle

移动广告牌, 车载广告

移动广告牌, 车载广告

Ex: The company used a mobile billboard to advertise their new product across the city. 
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wrap advertising

a form of advertising that involves covering vehicles with vinyl graphics or decals featuring promotional messages, logos, or designs

车身广告, 车辆包装广告

车身广告, 车辆包装广告

Ex: The company decided to use wrap advertising on their delivery trucks to promote their new product. 
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transit advertising

advertisements or promotional messages placed on various modes of public transportation, such as buses, trains, subway stations, or trams

过境广告, 公共交通广告

过境广告, 公共交通广告

Ex: The company decided to use transit advertising by placing ads on buses and trains around the city. 
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flag
flag
[名词]

a fabric or vinyl banner displayed on a pole or mast to promote events, businesses, or organizations in outdoor spaces

旗帜, 旗子

旗帜, 旗子

Ex: The town square was filled with flags advertising the upcoming festival. 
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wallscape
wallscape
[名词]

a large outdoor advertising display that covers an entire wall or building façade with eye-catching graphics or messages

墙景, 大型户外广告展示

墙景, 大型户外广告展示

Ex: The new wallscape on the side of the building caught everyone's attention during rush hour. 
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point-of-sale display

a promotional or advertising display located near the checkout counter or point of purchase in a retail store or establishment

销售点展示, 促销展示

销售点展示, 促销展示

Ex: The store set up a point-of-sale display near the counter to promote their latest snacks. 
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inflatable advertising

the use of large inflatable structures, such as balloons, inflatable characters, or custom shapes, for promotional or advertising purposes

充气广告, 使用充气结构的广告

充气广告, 使用充气结构的广告

Ex: Inflatable advertising is a fun way to get people talking about your brand. 
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skywriting
skywriting
[名词]

a form of advertising or message display that involves using a small airplane to write words or draw images in the sky using smoke

天空书写, 空中广告

天空书写, 空中广告

Ex: The company used skywriting to announce their grand opening, drawing attention from miles around. 
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