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Solutions - Upper-Intermediate - Unit 9 - 9F

Here you will find the vocabulary from Unit 9 - 9F in the Solutions Upper-Intermediate coursebook, such as "launch", "endorsement", "commercial", etc.

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Solutions - Upper-Intermediate
advertising

a paid announcement that draws public attention to a product or service

Ex: The company invested heavily in advertising to boost brand awareness. 
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to launch
to launch
[Verb]

to start an organized activity or operation

Ex: They plan to launch a marketing campaign to promote the event. 
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consumer
consumer
[noun]

someone who buys and uses services or goods

Ex: As a consumer, she prefers products that are eco-friendly and sustainable. 
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brand
brand
[noun]

the name that a particular product or service is identified with

Ex: Apple is known for its innovative products and strong brand identity worldwide. 
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commercial
commercial
[Adjective]

related to the purchasing and selling of different goods and services

Ex: Commercial transactions involve the exchange of goods or services for money. 
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jingle
jingle
[noun]

a short catchy tune, often used in advertising

Ex: The jingle for that soda brand is stuck in my head all day. 
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slogan
slogan
[noun]

a short memorable phrase that is used in advertising to draw people's attention toward something

Ex: The company's slogan "Just Do It" became synonymous with their brand, inspiring millions of athletes worldwide. 
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logo
logo
[noun]

a symbol or design used to represent a company or organization

Ex: The company's new logo features a bold design with vibrant colors that stand out. 
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endorsement

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

Ex: The celebrity's endorsement of the new brand boosted its sales significantly. 
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