Solutions - Upper-Intermediate - Unit 9 - 9F

Here you will find the vocabulary from Unit 9 - 9F in the Solutions Upper-Intermediate coursebook, such as "launch", "endorsement", "commercial", etc.

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advertising

[noun]

a paid announcement that draws public attention to a product or service

Ex: Traditional advertising methods like TV and radio are still very effective for large brands .

to launch

[Verb]

to start an organized activity or operation

Ex: He has launched several successful businesses in the past .

consumer

[noun]

someone who buys and uses services or goods

Ex: Online reviews play a significant role in helping consumers make informed choices .

brand

[noun]

the name that a particular product or service is identified with

Ex: Building a reputable brand takes years of consistent effort and delivering on promises to customers .

commercial

[Adjective]

related to the purchasing and selling of different goods and services

Ex: The film was a commercial success despite mixed reviews .

jingle

[noun]

a short catchy tune, often used in advertising

Ex: She wrote a fun jingle that helped the brand ’s sales soar .

slogan

[noun]

a short memorable phrase that is used in advertising to draw people's attention toward something

Ex: The environmental group 's slogan " Save the Earth , One Step at a Time " resonated deeply with the public during their campaign .

logo

[noun]

a symbol or design used to represent a company or organization

Ex: They printed the logo on all their marketing materials to make sure people noticed it .

endorsement

[noun]

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

Ex: The car manufacturer used a famous actor ’s endorsement in their latest commercial .

Solutions - Upper-Intermediate

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Solutions - Upper-Intermediate - Unit 9 - 9F