a paid announcement that draws public attention to a product or service
Solutions - Upper-Intermediate - Unit 9 - 9F
Here you will find the vocabulary from Unit 9 - 9F in the Solutions Upper-Intermediate coursebook, such as "launch", "endorsement", "commercial", etc.
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advertising
[noun]
Ex:
Social media
advertising
has
become
an
essential
tool
for
modern
businesses
.
to launch
[verb]
to start an organized activity or operation
Ex:
We
are
launching
the
project
later
today
.
consumer
[noun]
someone who buys and uses services or goods
Ex:
The
new
smartphone
model
received
positive
reviews
from
consumers
.
brand
[noun]
the name that a particular product or service is identified with
Ex:
As
a
luxury
brand
,
Rolex
commands
a
premium
price
for
its
watches
.
commercial
[adjective]
related to the purchasing and selling of different goods and services
Ex:
This
product
is
designed
for
the
commercial
use
,
not
for
private
households
.
jingle
[noun]
a short catchy tune, often used in advertising
Ex:
They
hired
a
popular
musician
to
create
a
catchy
jingle
for
their
campaign
.
slogan
[noun]
a short memorable phrase that is used in advertising to draw people's attention toward something
Ex:
The
marketing
team
spent
weeks
brainstorming
the
perfect
slogan
to
capture
the
essence
of
their
new
product
.
logo
[noun]
a symbol or design used to represent a company or organization
Ex:
Every
time
I
see
that
logo
,
I
think of
quality
and
reliability
.
endorsement
[noun]
a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product
Ex:
The
product
has
been
marketed
with
several
endorsements
from
athletes
.