Solutions - Upper-Intermediate - Unit 9 - 9F

Here you will find the vocabulary from Unit 9 - 9F in the Solutions Upper-Intermediate coursebook, such as "launch", "endorsement", "commercial", etc.

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Solutions - Upper-Intermediate

a paid announcement that draws public attention to a product or service

Ex: Social media advertising has become an essential tool for modern businesses .

to start an organized activity or operation

Ex: We are launching the project later today .
consumer [noun]

someone who buys and uses services or goods

Ex: The new smartphone model received positive reviews from consumers .
brand [noun]

the name that a particular product or service is identified with

Ex: As a luxury brand , Rolex commands a premium price for its watches .
commercial [adjective]

related to the purchasing and selling of different goods and services

Ex: This product is designed for the commercial use , not for private households .
jingle [noun]

a short catchy tune, often used in advertising

Ex: They hired a popular musician to create a catchy jingle for their campaign .
slogan [noun]

a short memorable phrase that is used in advertising to draw people's attention toward something

Ex: The marketing team spent weeks brainstorming the perfect slogan to capture the essence of their new product .
logo [noun]

a symbol or design used to represent a company or organization

Ex: Every time I see that logo , I think of quality and reliability .

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

Ex: The product has been marketed with several endorsements from athletes .