Le livre Solutions - Intermédiaire Supérieur - Unité 9 - 9F

Ici, vous trouverez le vocabulaire de l'Unité 9 - 9F dans le manuel Solutions Upper-Intermediate, comme "lancer", "approbation", "publicitaire", etc.

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advertising

[nom]

a paid announcement that draws public attention to a product or service

Ex: Traditional advertising methods like TV and radio are still very effective for large brands .Les méthodes traditionnelles de **publicité** comme la télévision et la radio sont toujours très efficaces pour les grandes marques.

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to launch

[verbe]

to start an organized activity or operation

lancer

Ex: He has launched several successful businesses in the past .Il a **lancé** plusieurs entreprises prospères par le passé.

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consumer

[nom]

someone who buys and uses services or goods

consommateur, consommatrice

Ex: Online reviews play a significant role in helping consumers make informed choices .Les avis en ligne jouent un rôle important pour aider les **consommateurs** à faire des choix éclairés.

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brand

[nom]

the name that a particular product or service is identified with

marque

Ex: Building a reputable brand takes years of consistent effort and delivering on promises to customers .Construire une **marque** de renom prend des années d'efforts constants et de respect des promesses faites aux clients.

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commercial

[Adjectif]

related to the purchasing and selling of different goods and services

commercial

Ex: The film was a commercial success despite mixed reviews .Le film a été un succès **commercial** malgré des critiques mitigées.

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jingle

[nom]

a short catchy tune, often used in advertising

tintement

Ex: She wrote a fun jingle that helped the brand ’s sales soar .

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slogan

[nom]

a short memorable phrase that is used in advertising to draw people's attention toward something

slogan

Ex: The environmental group 's slogan " Save the Earth , One Step at a Time " resonated deeply with the public during their campaign .Le **slogan** du groupe environnemental "Sauvez la Terre, Un Pas à la Fois" a profondément résonné avec le public pendant leur campagne.

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logo

[nom]

a symbol or design used to represent a company or organization

logo, emblème

Ex: They printed the logo on all their marketing materials to make sure people noticed it .

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endorsement

[nom]

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

promotion, publicité

Ex: The car manufacturer used a famous actor ’s endorsement in their latest commercial .

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Le livre Solutions - Intermédiaire Supérieur

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Le livre Solutions - Intermédiaire Supérieur - Unité 9 - 9F