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Le livre Solutions - Intermédiaire Supérieur - Unité 9 - 9F

Ici, vous trouverez le vocabulaire de l'Unité 9 - 9F dans le manuel Solutions Upper-Intermediate, comme "lancer", "approbation", "publicitaire", etc.

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Solutions - Upper-Intermediate
advertising

a paid announcement that draws public attention to a product or service

publicité

publicité

Ex: Effective advertising can significantly increase sales. 
to launch
to launch
[verbe]

to start an organized activity or operation

lancer

lancer

Ex: He plans to launch a charity fundraiser to support local schools. 
consumer

someone who buys and uses services or goods

consommateur, consommatrice

consommateur, consommatrice

Ex: The company conducts surveys to understand the needs and preferences of consumers. 
brand
brand
[nom]

the name that a particular product or service is identified with

marque

marque

Ex: The new marketing campaign aims to strengthen our brand and increase customer loyalty. 
commercial
commercial
[Adjectif]

related to the purchasing and selling of different goods and services

commercial

commercial

Ex: The city is known for its bustling commercial district. 
jingle
jingle
[nom]

a short catchy tune, often used in advertising

tintement

tintement

Ex: The commercial ended with a cheerful jingle promoting the new car model. 

La publicité s'est terminée par un jingle joyeux promouvant le nouveau modèle de voiture.

slogan
slogan
[nom]

a short memorable phrase that is used in advertising to draw people's attention toward something

slogan

slogan

Ex: The politician's slogan focused on hope and change, aiming to rally voters for the upcoming election. 

Le slogan du politicien se concentrait sur l'espoir et le changement, visant à rallier les électeurs pour les prochaines élections.

logo
logo
[nom]

a symbol or design used to represent a company or organization

logo, emblème

logo, emblème

Ex: The logo on the product packaging helped me recognize the brand instantly. 

Le logo sur l'emballage du produit m'a aidé à reconnaître la marque instantanément.

endorsement

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

promotion, publicité

promotion, publicité

Ex: She gave her endorsement to the charity during the fundraising campaign. 

Elle a donné son endossement à l'organisme de bienfaisance pendant la campagne de collecte de fonds.

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