Il libro Solutions - Intermedio Superiore - Unità 9 - 9F

Qui troverai il vocabolario dell'Unità 9 - 9F nel libro di corso Solutions Upper-Intermediate, come "lanciare", "approvazione", "commerciale", ecc.

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advertising

[sostantivo]

a paid announcement that draws public attention to a product or service

Ex: Traditional advertising methods like TV and radio are still very effective for large brands .I metodi tradizionali di **pubblicità** come la TV e la radio sono ancora molto efficaci per i grandi marchi.

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to launch

[Verbo]

to start an organized activity or operation

intraprendere, lanciare

Ex: He has launched several successful businesses in the past .Ha **lanciato** diverse attività di successo in passato.

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consumer

[sostantivo]

someone who buys and uses services or goods

utente

Ex: Online reviews play a significant role in helping consumers make informed choices .Le recensioni online svolgono un ruolo significativo nell'aiutare i **consumatori** a fare scelte informate.

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brand

[sostantivo]

the name that a particular product or service is identified with

marca

Ex: Building a reputable brand takes years of consistent effort and delivering on promises to customers .Costruire un **marchio** rispettabile richiede anni di sforzi costanti e di mantenimento delle promesse fatte ai clienti.

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commercial

[aggettivo]

related to the purchasing and selling of different goods and services

commerciale

Ex: The film was a commercial success despite mixed reviews .Il film è stato un successo **commerciale** nonostante le recensioni contrastanti.

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jingle

[sostantivo]

a short catchy tune, often used in advertising

tintinnio

Ex: She wrote a fun jingle that helped the brand ’s sales soar .

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slogan

[sostantivo]

a short memorable phrase that is used in advertising to draw people's attention toward something

slogan

Ex: The environmental group 's slogan " Save the Earth , One Step at a Time " resonated deeply with the public during their campaign .Lo **slogan** del gruppo ambientalista "Salva la Terra, Un Passo alla Volta" ha risuonato profondamente con il pubblico durante la loro campagna.

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logo

[sostantivo]

a symbol or design used to represent a company or organization

logo

Ex: They printed the logo on all their marketing materials to make sure people noticed it .

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endorsement

[sostantivo]

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

approvazione

Ex: The car manufacturer used a famous actor ’s endorsement in their latest commercial .

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Il libro Solutions - Intermedio Superiore - Unità 9 - 9F