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Il libro Solutions - Intermedio Superiore - Unità 9 - 9F

Qui troverai il vocabolario dell'Unità 9 - 9F nel libro di testo Solutions Upper-Intermediate, come "lancio", "endorsement", "commerciale", ecc.

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Solutions - Upper-Intermediate
advertising
[sostantivo]

a paid announcement that draws public attention to a product or service

pubblicità

pubblicità

Ex: advertising methods like TV and radio are still very effective for large brands .
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to launch
[Verbo]

to start an organized activity or operation

intraprendere, lanciare

intraprendere, lanciare

Ex: He launched several successful businesses in the past .
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consumer
[sostantivo]

someone who buys and uses services or goods

utente

utente

Ex: Online reviews play a significant role in consumers make informed choices .
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brand
[sostantivo]

the name that a particular product or service is identified with

marca

marca

Ex: Building a brand takes years of consistent effort and delivering on promises to customers .
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commercial
[aggettivo]

related to the purchasing and selling of different goods and services

commerciale

commerciale

Ex: The film was commercial success despite mixed reviews .
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jingle
[sostantivo]

a short catchy tune, often used in advertising

tintinnio

tintinnio

Ex: She wrote a jingle that helped the brand ’s sales soar .
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slogan
[sostantivo]

a short memorable phrase that is used in advertising to draw people's attention toward something

slogan

slogan

Ex: The environmental groupslogan " Save the Earth , One Step at a Time " resonated deeply with the public during their campaign .
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logo
[sostantivo]

a symbol or design used to represent a company or organization

logo

logo

Ex: They printed logo on all their marketing materials to make sure people noticed it .
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endorsement
[sostantivo]

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

approvazione

approvazione

Ex: The car manufacturer used a famous actorendorsement in their latest commercial .
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