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Insight - Advanced - Unit 3 - 3C

Here you will find the vocabulary from Unit 3 - 3C in the Insight Advanced coursebook, such as "manipulate", "outstrip", "inflation", etc.

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Insight - Advanced
to boost
to boost
[Verb]

to increase the amount, level, strength, or power of something

Ex: The company lowered prices to boost sales. 
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to set up
to set up
[Verb]

to establish a fresh entity, such as a company, system, or organization

Ex: She set up a charity to support underprivileged children in the community. 
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to manipulate

to control or influence someone skillfully, often unfairly, so that they act as desired

Ex: Laura manipulated her brother into lending her the money. 
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to gain
to gain
[Verb]

to obtain something through one's own actions or hard work

Ex: She gained recognition in the industry through years of dedication and innovation. 
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to outstrip

to posses or reach a higher level of skill, success, value, or quantity than another person or thing

Ex: His talent for music quickly outstripped that of his peers, earning him recognition as a prodigy. 
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to launch
to launch
[Verb]

to start an organized activity or operation

Ex: They plan to launch a marketing campaign to promote the event. 
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to conduct

to direct or participate in the management, organization, or execution of something

Ex: The experienced project manager will conduct the team in implementing the new software. 
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investigation

an attempt to gather the facts of a matter such as a crime, incident, etc. to find out the truth

Ex: The detective launched an investigation into the mysterious disappearance of the jewelry. 
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profit
profit
[noun]

the sum of money that is gained after all expenses and taxes are paid

Ex: The company reported a significant profit for the fiscal year, reflecting efficient operations and strong sales. 
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loss
loss
[noun]

the act or process of no longer having someone or something

Ex: The loss of her keys caused her to be late. 
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productivity

the amount of goods or services produced in relation to the resources, labor, or time used to produce them

Ex: Labor productivity increased by four percent last year. 
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to rival
to rival
[Verb]

to be equal to or compete closely with someone or something in terms of skill, ability, or performance

Ex: The new smartphone model aims to rival its competitors in terms of features and performance. 
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inflation
inflation
[noun]

the ongoing increase in the general price level of goods and services in an economy over a period of time

Ex: High inflation reduces the purchasing power of consumers. 
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retail
retail
[noun]

the activity or business of selling goods directly to consumers

Ex: Emma has worked in retail for more than ten years. 
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merchandise

goods offered for sale or the ones bought or sold

Ex: The store's merchandise includes clothing, accessories, and home decor items. 
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line
line
[noun]

a system where tasks are performed in sequence to assemble a product

Ex: Cars roll down the assembly line in the factory. 
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loss leader

a product sold at a low price to attract customers and encourage sales of other profitable items.

Ex: The store used milk as a loss leader to draw in shoppers. 
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outlet
outlet
[noun]

a store that sells goods from a particular company or brand, usually at reduced prices

Ex: Emma bought the jacket at a designer outlet for half the usual price. 
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second
second
[noun]

merchandise sold at a reduced price due to minor flaws, used in plural form

Ex: These towels are seconds, so they're half price. 
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pop-up
pop-up
[noun]

a window that appears suddenly on top of the current screen, often used to display advertising or notifications

Ex: She installed an ad blocker to reduce the number of pop-up ads while browsing the internet. 
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supplier
supplier
[noun]

a person or company that provides goods or services to another business or individual

Ex: The restaurant found a new supplier for fresh vegetables. 
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