雅思词汇（综合） - Business

在这里，你将学习一些关于商业的英语单词，如“消费者”、“工会”、“谈判”等，这些都是雅思考试所需要的。

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brand

[名词]

the name that a particular product or service is identified with

品牌, 商标名称

Ex: Building a reputable brand takes years of consistent effort and delivering on promises to customers .建立一个有声誉的**品牌**需要多年的持续努力和对客户的承诺兑现。

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campaign

[名词]

a series of organized activities that are intended to achieve a particular goal

运动

Ex: The vaccination campaign was successful in reaching vulnerable populations and preventing the spread of disease .疫苗接种**运动**成功地覆盖了弱势群体并防止了疾病的传播。

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client

[名词]

a person or organization that pays for the services of a company or recommendations of a professional

客户, 委托人

Ex: The therapist maintains strict confidentiality with each client's personal information .治疗师对每位**客户**的个人信息严格保密。

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to compete

[动词]

to join in a contest or game

竞争, 参加

Ex: The two teams will compete in the finals tomorrow .两支队伍明天将在决赛中**竞争**。

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competitor

[名词]

a person, organization, country, etc. that engages in commercial competition with others

竞争对手, 竞争者

Ex: The small business struggled to stand out among its larger competitors.这家小企业努力在更大的**竞争对手**中脱颖而出。

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consumer

[名词]

someone who buys and uses services or goods

消费者, 顾客

Ex: Online reviews play a significant role in helping consumers make informed choices .在线评论在帮助**消费者**做出明智选择方面发挥着重要作用。

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financial

[形容词]

related to money or its management

财务的, 经济的

Ex: She applied for financial aid to help cover tuition costs for college.她申请了**财政**援助以帮助支付大学学费。

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management

[名词]

the process or act of organizing or managing a group of people or an organization

管理, 经营

Ex: Strong management practices can help foster a positive work environment and encourage collaboration among team members .强有力的**管理**实践有助于营造积极的工作环境并鼓励团队成员之间的合作。

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to promote

[动词]

to encourage the public to buy a product or use a service

推广, 促销

Ex: The agency promoted the hotel ’s holiday packages through email ads .该机构通过电子邮件广告**推广**了酒店的假日套餐。

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trade

[名词]

the activity of exchanging goods or services

贸易

Ex: The Silk Road was an ancient network of trade routes connecting the East and West.

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union

[名词]

an organization formed by workers, especially in a particular industry, to protect their rights and improve their working conditions

工会, 联盟

Ex: Through solidarity and collective action , the union successfully lobbied for legislation to protect workers ' rights and strengthen labor laws .通过团结和集体行动，**工会**成功地游说了保护工人权利和加强劳动法的立法。

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chairman

[名词]

someone who is in charge of a company, organization, etc., for the long term

主席, 董事长

Ex: During the conference , the chairman highlighted the importance of innovation and sustainability in future projects .在会议期间，**主席**强调了未来项目中创新和可持续性的重要性。

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distribution

[名词]

the act of giving a share of something to a group of people in an organized way

分配, 分发

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corporation

[名词]

a company or group of people that are considered as a single unit by law

公司, 企业

Ex: The new environmental regulations will affect how the corporation conducts its business .新的环境法规将影响**公司**开展业务的方式。

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entrepreneur

[名词]

a person who starts a business, especially one who takes financial risks

企业家

Ex: Many entrepreneurs face significant risks but also have the potential for substantial rewards .许多**企业家**面临重大风险，但也有可能获得丰厚的回报。

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financing

[名词]

the act of providing a sum of money for running a business, activity, project, or individual needs, typically through loans, investments, etc.

融资, 资助

Ex: Financing options vary , from traditional bank loans to crowdfunding platforms and angel investors , each offering different terms and conditions based on the borrower 's needs and financial situation .**融资**选择多种多样，从传统的银行贷款到众筹平台和天使投资人，每种选择都根据借款人的需求和财务状况提供不同的条款和条件。

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headquarters

[名词]

the place where the main offices of a large company or organization are located

总部, 总公司

Ex: The tech giant 's headquarters feature state-of-the-art facilities and amenities .这家科技巨头的**总部**拥有最先进的设施和便利设施。

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income

[名词]

the money that is regularly earned from a job or through an investment

收入

Ex: The couple reviewed their monthly income and expenses to create a more effective budget .这对夫妇审查了他们的月**收入**和支出，以制定更有效的预算。

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to manufacture

[动词]

to produce products in large quantities by using machinery

制造, 生产

Ex: They manufacture medical equipment for hospitals .他们为医院**制造**医疗设备。

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market research

[名词]

the act of gathering information about what people need or buy the most and why

市场调研, 市场研究

Ex: The company 's decision to expand into new markets was informed by comprehensive market research, which highlighted emerging opportunities and potential challenges .公司决定拓展新市场的决策是基于全面的**市场调研**，该调研突出了新兴机遇和潜在挑战。

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to negotiate

[动词]

to discuss the terms of an agreement or try to reach one

谈判, 协商

Ex: The homebuyers and sellers negotiated the price and terms of the real estate transaction .购房者和卖家**协商**了房地产交易的价格和条款。

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operator

[名词]

someone or a company that is in charge of running a particular business

运营商, 经营者

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profit margin

[名词]

the difference between the earnings and the costs in a business

利润率, 利润边际

Ex: Analyzing competitors ' profit margins can provide valuable insights into market trends and competitive positioning .分析竞争对手的**利润率**可以提供有关市场趋势和竞争定位的宝贵见解。

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to sponsor

[动词]

to cover the costs of a project, TV or radio program, activity, etc., often in exchange for advertising

赞助, 资助

Ex: The brand sponsors a popular TV show , showcasing its products during commercial breaks .该品牌**赞助**了一档受欢迎的电视节目，在广告时段展示其产品。

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strategy

[名词]

an organized plan made to achieve a goal

策略, 计划

Ex: The government introduced a strategy to reduce pollution .政府推出了一项**战略**以减少污染。

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slogan

[名词]

a short memorable phrase that is used in advertising to draw people's attention toward something

口号, 标语

Ex: The environmental group 's slogan " Save the Earth , One Step at a Time " resonated deeply with the public during their campaign .环保团体的**口号**“拯救地球，一步一步来”在活动期间引起了公众的深刻共鸣。

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to expand

[动词]

to become something greater in quantity, importance, or size

扩大, 扩展

Ex: Over time , his interests expanded beyond literature to include philosophy , art , and music .随着时间的推移，他的兴趣**扩展**到了文学以外的哲学、艺术和音乐。

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workforce

[名词]

all the individuals who work in a particular company, industry, country, etc.

劳动力, 员工

Ex: Economic growth is often influenced by the productivity and size of the workforce.经济增长往往受到生产力和**劳动力**规模的影响。

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revenue

[名词]

the total income generated from business activities or other sources

收入, 收益

Ex: The restaurant 's revenue increased during the holiday season .餐厅的**收入**在假期期间增加了。

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雅思词汇（综合）

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雅思词汇（综合） - Business