Livro Total English - Intermediário avançado - Unidade 10 - Lição 2

the process or act of persuading someone to do or believe something particular

persuasão

the activity or profession of making commercial announcements to promote a product or service

publicidade, anúncio

the act or process of selling or advertising a product or service, usually including market research

marketing, comercialização

a pause in a television or radio program during which advertisements or commercials are shown

intervalo comercial, pausa publicitária

a specific group of consumers or customers that a business or organization aims to reach and serve with its products or services

mercado alvo, público-alvo

the name that a particular product or service is identified with

marca, rótulo

the excessive or exaggerated promotion or publicity of a product, event, or idea, often with the goal of generating excitement or anticipation among consumers or the public

publicidade exagerada, hype

a short memorable phrase that is used in advertising to draw people's attention toward something

slogan, lema

a symbol or design used to represent a company or organization

logotipo, símbolo

any movie, picture, note, etc. designed to promote products or services to the public

anúncio, publicidade

a selection from different parts of a movie, TV series, games, etc. shown before they become available to the public

trailer, antevisão