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Livro Total English - Intermediário avançado - Unidade 10 - Lição 2

Aqui você encontrará o vocabulário da Unidade 10 - Lição 2 do livro didático Total English Upper-Intermediate, como "trailer", "persuasão", "hype", etc.

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Total English - Upper-intermediate
persuasion
persuasion
[substantivo]

the process or act of persuading someone to do or believe something particular

persuasão, convencimento

persuasão, convencimento

Ex: Effective persuasion requires strong communication skills. 
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advertising
advertising
[substantivo]

the activity or profession of making commercial announcements to promote a product or service

publicidade, anúncio

publicidade, anúncio

Ex: Successful advertising helps brands attract more customers. 
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marketing
marketing
[substantivo]

the act or process of selling or advertising a product or service, usually including market research

marketing, comercialização

marketing, comercialização

Ex: Successful marketing requires understanding customer needs. 
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commercial break
commercial break
[substantivo]

a pause in a television or radio program during which advertisements or commercials are shown

intervalo comercial, pausa publicitária

intervalo comercial, pausa publicitária

Ex: I usually grab a snack during the commercial break. 
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target market
target market
[substantivo]

a specific group of consumers or customers that a business or organization aims to reach and serve with its products or services

mercado-alvo, público-alvo

mercado-alvo, público-alvo

Ex: Their target market includes fitness enthusiasts and athletes. 
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brand
brand
[substantivo]

the name that a particular product or service is identified with

marca, nome comercial

marca, nome comercial

Ex: Apple is known for its innovative products and strong brand identity worldwide. 
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hype
hype
[substantivo]

exaggerated promotion meant to attract attention or excitement

hype, promoção exagerada

hype, promoção exagerada

Ex: The movie didn’t live up to the hype surrounding it. 
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slogan
slogan
[substantivo]

a short memorable phrase that is used in advertising to draw people's attention toward something

slogan, lema

slogan, lema

Ex: The company's slogan "Just Do It" became synonymous with their brand, inspiring millions of athletes worldwide. 
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logo
logo
[substantivo]

a symbol or design used to represent a company or organization

logo, emblema

logo, emblema

Ex: The company's new logo features a bold design with vibrant colors that stand out. 
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advertisement
advertisement
[substantivo]

any movie, picture, note, etc. designed to promote products or services to the public

publicidade, anúncio

publicidade, anúncio

Ex: I saw an interesting advertisement about a new Italian restaurant in town. 
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trailer
trailer
[substantivo]

a selection from different parts of a movie, TV series, games, etc. shown before they become available to the public

trailer, avanço

trailer, avanço

Ex: The studio released a second trailer with more footage from the film. 
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