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书籍 Total English - 中高级 - 第10单元 - 第2课

在这里,您会找到Total English Upper-Intermediate课本第10单元-第2课中的词汇,如“预告片”、“说服”、“炒作”等。

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Total English - Upper-intermediate
persuasion
persuasion
[名词]

the process or act of persuading someone to do or believe something particular

说服, 劝说

说服, 劝说

Ex: He used gentle persuasion to change her mind. 

他用了温和的说服来改变她的想法。

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advertising
advertising
[名词]

the activity or profession of making commercial announcements to promote a product or service

广告, 宣传

广告, 宣传

Ex: The company invests millions in digital advertising each year. 

该公司每年在数字广告上投资数百万。

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marketing
marketing
[名词]

the act or process of selling or advertising a product or service, usually including market research

营销, 市场营销

营销, 市场营销

Ex: The company invested heavily in digital marketing. 

该公司在数字营销上投入了大量资金。

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commercial break

a pause in a television or radio program during which advertisements or commercials are shown

广告时间, 商业休息

广告时间, 商业休息

Ex: I muted the TV during the commercial break to avoid the loud ads. 

我在广告时间把电视静音,以避免响亮的广告。

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target market

a specific group of consumers or customers that a business or organization aims to reach and serve with its products or services

目标市场, 目标受众

目标市场, 目标受众

Ex: The company identified young professionals as its target market. 

该公司将年轻专业人士确定为其目标市场。

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brand
brand
[名词]

the name that a particular product or service is identified with

品牌, 商标名称

品牌, 商标名称

Ex: The new marketing campaign aims to strengthen our brand and increase customer loyalty. 

新的营销活动旨在加强我们的品牌并提高客户忠诚度。

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hype
hype
[名词]

exaggerated promotion meant to attract attention or excitement

炒作, 夸大宣传

炒作, 夸大宣传

Ex: Marketers created a lot of hype before the product launch. 

营销人员在产品发布前制造了很多炒作。

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slogan
slogan
[名词]

a short memorable phrase that is used in advertising to draw people's attention toward something

口号, 标语

口号, 标语

Ex: The politician's slogan focused on hope and change, aiming to rally voters for the upcoming election. 

这位政治家的口号侧重于希望和变革,旨在为即将到来的选举团结选民。

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logo
logo
[名词]

a symbol or design used to represent a company or organization

标志, 徽标

标志, 徽标

Ex: The logo on the product packaging helped me recognize the brand instantly. 

产品包装上的标志帮助我立刻认出了这个品牌。

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advertisement

any movie, picture, note, etc. designed to promote products or services to the public

广告, 宣传

广告, 宣传

Ex: Our company hired a famous actor for our next advertisement. 

我们公司为我们的下一个广告聘请了一位著名演员。

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trailer
trailer
[名词]

a selection from different parts of a movie, TV series, games, etc. shown before they become available to the public

预告片, 片花

预告片, 片花

Ex: The trailer for the highly anticipated superhero movie was released online, causing a frenzy among fans. 

备受期待的超级英雄电影的预告片在网上发布,在粉丝中引起了狂热。

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