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Boek Total English - Upper-intermediate - Eenheid 10 - Les 2

Hier vind je de woordenschat van Unit 10 - Les 2 in het Total English Upper-Intermediate cursusboek, zoals "trailer", "overtuiging", "hype", etc.

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Total English - Upper-intermediate
persuasion
persuasion
[zelfstandig naamwoord]

the process or act of persuading someone to do or believe something particular

overtuiging, persuasie

overtuiging, persuasie

Ex: Advertising relies heavily on psychological persuasion. 

Reclame vertrouwt zwaar op psychologische overtuiging.

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advertising
advertising
[zelfstandig naamwoord]

the activity or profession of making commercial announcements to promote a product or service

reclame, aankondiging

reclame, aankondiging

Ex: Many businesses rely on targeted advertising to increase sales. 
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marketing
marketing
[zelfstandig naamwoord]

the act or process of selling or advertising a product or service, usually including market research

marketing, verkoop

marketing, verkoop

Ex: The team analyzed data to improve their marketing campaign. 
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commercial break
commercial break
[zelfstandig naamwoord]

a pause in a television or radio program during which advertisements or commercials are shown

reclameonderbreking, commercial break

reclameonderbreking, commercial break

Ex: The show was interrupted by a commercial break right after the exciting moment. 

De show werd onderbroken door een reclameonderbreking direct na het spannende moment.

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target market
target market
[zelfstandig naamwoord]

a specific group of consumers or customers that a business or organization aims to reach and serve with its products or services

doelmarkt, doelgroep

doelmarkt, doelgroep

Ex: With teenagers as their target market, the brand focused on social media ads. 

Met tieners als hun doelmarkt, richtte het merk zich op sociale media-advertenties.

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brand
brand
[zelfstandig naamwoord]

the name that a particular product or service is identified with

merk, handelsnaam

merk, handelsnaam

Ex: Building a reputable brand takes years of consistent effort and delivering on promises to customers. 
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hype
hype
[zelfstandig naamwoord]

exaggerated promotion meant to attract attention or excitement

hype, opgeblazen promotie

hype, opgeblazen promotie

Ex: Despite the hype, the event was disappointing. 

Ondanks de hype was het evenement teleurstellend.

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slogan
slogan
[zelfstandig naamwoord]

a short memorable phrase that is used in advertising to draw people's attention toward something

slogan, motto

slogan, motto

Ex: The marketing team spent weeks brainstorming the perfect slogan to capture the essence of their new product. 

Het marketingteam besteedde weken aan brainstormen voor de perfecte slogan om de essentie van hun nieuwe product vast te leggen.

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logo
logo
[zelfstandig naamwoord]

a symbol or design used to represent a company or organization

logo, embleem

logo, embleem

Ex: Every time I see that logo, I think of quality and reliability. 

Elke keer als ik dat logo zie, denk ik aan kwaliteit en betrouwbaarheid.

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advertisement
advertisement
[zelfstandig naamwoord]

a public notice, image, video, or other message intended to promote a product, service, event, job, or similar offering

advertentie,  reclame

advertentie, reclame

Ex: Emma appeared in a television advertisement for a clothing brand. 
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trailer
trailer
[zelfstandig naamwoord]

a selection from different parts of a movie, TV series, games, etc. shown before they become available to the public

trailer, voorproefje

trailer, voorproefje

Ex: After watching the trailer, she couldn't wait to see the film and learn more about the intriguing storyline. 

Na het bekijken van de trailer kon ze niet wachten om de film te zien en meer te weten te komen over het intrigerende verhaal.

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