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Könyv: Total English - Felső-középhaladó - 10. egység – 2. lecke

Itt találja a Total English Upper-Intermediate tankönyv 10. fejezetének 2. leckéjének szókincsét, például "trailer", "persuasion", "hype" stb.

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Total English - Upper-intermediate
persuasion
[Főnév]

the process or act of persuading someone to do or believe something particular

meggyőzés, rábeszélés

meggyőzés, rábeszélés

Ex: Political leaders often persuasion to gain public support .
advertising
[Főnév]

the activity or profession of making commercial announcements to promote a product or service

reklámozás, hirdetés

reklámozás, hirdetés

Ex: Many businesses rely on advertising to increase sales .
marketing
[Főnév]

the act or process of selling or advertising a product or service, usually including market research

marketing, piackutatás

marketing, piackutatás

Ex: Social media has become a key tool in marketing.

a pause in a television or radio program during which advertisements or commercials are shown

hirdetési szünet, reklámszünet

hirdetési szünet, reklámszünet

target market
[Főnév]

a specific group of consumers or customers that a business or organization aims to reach and serve with its products or services

célpiac, célcsoport

célpiac, célcsoport

Ex: Luxury brands often have a target market.
brand
[Főnév]

the name that a particular product or service is identified with

márka, cégjelzés

márka, cégjelzés

hype
[Főnév]

exaggerated promotion meant to attract attention or excitement

felhajtás, reklámzaj

felhajtás, reklámzaj

Ex: The brand ’s success was fueled by hype and advertising .
slogan
[Főnév]

a short memorable phrase that is used in advertising to draw people's attention toward something

szlogen, mottó

szlogen, mottó

Ex: The environmental groupslogan " Save the Earth , One Step at a Time " resonated deeply with the public during their campaign .
logo
[Főnév]

a symbol or design used to represent a company or organization

logó, cégjel

logó, cégjel

advertisement
[Főnév]

any movie, picture, note, etc. designed to promote products or services to the public

hirdetés, reklám

hirdetés, reklám

Ex: The government released advertisement about the importance of vaccinations .
trailer
[Főnév]

a selection from different parts of a movie, TV series, games, etc. shown before they become available to the public

előzetes, trailert

előzetes, trailert

Ex: Audiences eagerly watched trailer to get a sneak peek of the upcoming romantic comedy .
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