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کتاب 'توتال اینگلیش' متوسط بالا - واحد 10 - درس 2

در اینجا واژگان واحد 10 - درس 2 را در کتاب درسی Total English Upper-Intermediate، مانند "تریلر"، "اقناع"، "hype" و غیره پیدا خواهید کرد.

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شروع یادگیری
Total English - Upper-intermediate
persuasion
[اسم]

the process or act of persuading someone to do or believe something particular

تشویق, ترغیب

تشویق, ترغیب

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advertising
[اسم]

the activity or profession of making commercial announcements to promote a product or service

تبلیغات

تبلیغات

Ex: Many businesses rely on advertising to increase sales .
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marketing
[اسم]

the act or process of selling or advertising a product or service, usually including market research

بازاریابی

بازاریابی

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a pause in a television or radio program during which advertisements or commercials are shown

آگهی بازرگانی (بین برنامه‌های تلویزیونی)

آگهی بازرگانی (بین برنامه‌های تلویزیونی)

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a specific group of consumers or customers that a business or organization aims to reach and serve with its products or services

بازار هدف

بازار هدف

Ex: Luxury brands often have a target market.
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brand
[اسم]

the name that a particular product or service is identified with

نشان تجاری, برند

نشان تجاری, برند

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hype
[اسم]

exaggerated promotion meant to attract attention or excitement

تبلیغات مبالغه‌آمیز, گزافه‌پردازی

تبلیغات مبالغه‌آمیز, گزافه‌پردازی

Ex: The brand ’s success was fueled by hype and advertising .
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slogan
[اسم]

a short memorable phrase that is used in advertising to draw people's attention toward something

شعار

شعار

Ex: The environmental groupslogan " Save the Earth , One Step at a Time " resonated deeply with the public during their campaign .
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logo
[اسم]

a symbol or design used to represent a company or organization

نماد تجاری, علامت تجاری

نماد تجاری, علامت تجاری

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any movie, picture, note, etc. designed to promote products or services to the public

تبلیغات, آگهی

تبلیغات, آگهی

Ex: The government released advertisement about the importance of vaccinations .
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trailer
[اسم]

a selection from different parts of a movie, TV series, games, etc. shown before they become available to the public

پیش‌نمایش, تریلر

پیش‌نمایش, تریلر

Ex: Audiences eagerly watched trailer to get a sneak peek of the upcoming romantic comedy .
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