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Il libro Total English - Intermedio Superiore - Unità 10 - Lezione 2

Qui troverai il vocabolario dell'Unità 10 - Lezione 2 nel libro di testo Total English Upper-Intermediate, come "trailer", "persuasion", "hype", ecc.

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Total English - Upper-intermediate
persuasion
[sostantivo]

the process or act of persuading someone to do or believe something particular

persuasione

persuasione

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advertising
[sostantivo]

the activity or profession of making commercial announcements to promote a product or service

pubblicità

pubblicità

Ex: Many businesses rely on advertising to increase sales .
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marketing
[sostantivo]

the act or process of selling or advertising a product or service, usually including market research

marketing

marketing

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commercial break
[sostantivo]

a pause in a television or radio program during which advertisements or commercials are shown

interruzione pubblicitaria, pausa pubblicitaria

interruzione pubblicitaria, pausa pubblicitaria

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target market
[sostantivo]

a specific group of consumers or customers that a business or organization aims to reach and serve with its products or services

mercato target, pubblico obiettivo

mercato target, pubblico obiettivo

Ex: Luxury brands often have a target market.
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brand
[sostantivo]

the name that a particular product or service is identified with

marca

marca

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hype
[sostantivo]

exaggerated promotion meant to attract attention or excitement

esaltazione, clamore

esaltazione, clamore

Ex: The brand ’s success was fueled by hype and advertising .
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slogan
[sostantivo]

a short memorable phrase that is used in advertising to draw people's attention toward something

slogan

slogan

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logo
[sostantivo]

a symbol or design used to represent a company or organization

logo

logo

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advertisement
[sostantivo]

any movie, picture, note, etc. designed to promote products or services to the public

pubblicità

pubblicità

Ex: The government released advertisement about the importance of vaccinations .
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trailer
[sostantivo]

a selection from different parts of a movie, TV series, games, etc. shown before they become available to the public

trailer

trailer

Ex: Audiences eagerly watched trailer to get a sneak peek of the upcoming romantic comedy .
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