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Boken Total English - Övre mellannivå - Enhet 10 - Lektion 2

Här hittar du ordförrådet från Enhet 10 - Lektion 2 i Total English Upper-Intermediate läroboken, såsom "trailer", "övertygelse", "hype", etc.

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Total English - Upper-intermediate
persuasion
persuasion
[Substantiv]

the process or act of persuading someone to do or believe something particular

övertalning, övertygelse

övertalning, övertygelse

Ex: After much persuasion, she finally agreed to join the project. 

Efter mycket övertalning gick hon slutligen med på att delta i projektet.

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advertising
advertising
[Substantiv]

the activity or profession of making commercial announcements to promote a product or service

reklam, annons

reklam, annons

Ex: She works in advertising for a large technology company. 
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marketing
marketing
[Substantiv]

the act or process of selling or advertising a product or service, usually including market research

marknadsföring, försäljning

marknadsföring, försäljning

Ex: The company spends a large amount of money on marketing. 
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commercial break
commercial break
[Substantiv]

a pause in a television or radio program during which advertisements or commercials are shown

reklampaus, kommersiell paus

reklampaus, kommersiell paus

Ex: The host promised to reveal the answer after the commercial break. 

Värden lovade att avslöja svaret efter reklampausen.

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target market
target market
[Substantiv]

a specific group of consumers or customers that a business or organization aims to reach and serve with its products or services

målgrupp, målmarknad

målgrupp, målmarknad

Ex: Without clear research, choosing a target market can be risky. 

Utan tydlig forskning kan valet av en målgrupp vara riskabelt.

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brand
brand
[Substantiv]

the name that a particular product or service is identified with

varumärke, handelsnamn

varumärke, handelsnamn

Ex: She prefers to buy a well-known brand of coffee. 
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hype
hype
[Substantiv]

exaggerated promotion meant to attract attention or excitement

hype, överdriven marknadsföring

hype, överdriven marknadsföring

Ex: Social media played a huge role in the hype for the new game. 

Sociala medier spelade en enorm roll i hype för det nya spelet.

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slogan
slogan
[Substantiv]

a short memorable phrase that is used in advertising to draw people's attention toward something

slogan, motto

slogan, motto

Ex: Every time the commercial aired, the catchy slogan stuck in viewers' minds, prompting them to visit the website. 

Varje gång reklamen sändes fastnade den catchy slogan i tittarnas sinnen och fick dem att besöka webbplatsen.

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logo
logo
[Substantiv]

a symbol or design used to represent a company or organization

logo, emblem

logo, emblem

Ex: The logo for the charity was simple but very memorable. 

Logotypen för välgörenhetsorganisationen var enkel men mycket minnesvärd.

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advertisement
advertisement
[Substantiv]

a public notice, image, video, or other message intended to promote a product, service, event, job, or similar offering

annons,  reklam

annons, reklam

Ex: The website displayed several advertisements beside the article. 
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trailer
trailer
[Substantiv]

a selection from different parts of a movie, TV series, games, etc. shown before they become available to the public

trailer, förhandsvisning

trailer, förhandsvisning

Ex: The action-packed trailer showcased thrilling stunts and special effects, leaving viewers excited for the movie. 

Den actionfyllda trailern visade spännande stunts och specialeffekter, vilket lämnade tittarna upphetsade för filmen.

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