Kniha Total English - Vyšší středně pokročilý - Lekce 10 – Lekce 2

the process or act of persuading someone to do or believe something particular

přesvědčení

the activity or profession of making commercial announcements to promote a product or service

reklama, inzerce

the act or process of selling or advertising a product or service, usually including market research

marketing, propagace

a pause in a television or radio program during which advertisements or commercials are shown

reklamní pauza, komerční přestávka

a specific group of consumers or customers that a business or organization aims to reach and serve with its products or services

cílový trh, cílová skupina

the name that a particular product or service is identified with

značka, label

the excessive or exaggerated promotion or publicity of a product, event, or idea, often with the goal of generating excitement or anticipation among consumers or the public

přehnaná reklama, hype

a short memorable phrase that is used in advertising to draw people's attention toward something

slogan, motto

a symbol or design used to represent a company or organization

logo, symbol

any movie, picture, note, etc. designed to promote products or services to the public

reklama, inzerát

a selection from different parts of a movie, TV series, games, etc. shown before they become available to the public

trailer, ukázka