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Kniha Total English - Vyšší středně pokročilý - Lekce 10 – Lekce 2

Zde najdete slovní zásobu z Lekce 10 - Lekce 2 v učebnici Total English Upper-Intermediate, jako je "trailer", "přesvědčování", "hype" atd.

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Total English - Upper-intermediate
persuasion
[Podstatné jméno]

the process or act of persuading someone to do or believe something particular

přesvědčování, přesvědčení

přesvědčování, přesvědčení

Ex: Political leaders often persuasion to gain public support .
advertising
[Podstatné jméno]

the activity or profession of making commercial announcements to promote a product or service

reklama, inzerce

reklama, inzerce

Ex: Many businesses rely on advertising to increase sales .
marketing
[Podstatné jméno]

the act or process of selling or advertising a product or service, usually including market research

marketing, tržní komunikace

marketing, tržní komunikace

Ex: Social media has become a key tool in marketing.
commercial break
[Podstatné jméno]

a pause in a television or radio program during which advertisements or commercials are shown

reklamní přestávka, komerční přestávka

reklamní přestávka, komerční přestávka

target market
[Podstatné jméno]

a specific group of consumers or customers that a business or organization aims to reach and serve with its products or services

cílový trh, cílová skupina

cílový trh, cílová skupina

Ex: Luxury brands often have a target market.
brand
[Podstatné jméno]

the name that a particular product or service is identified with

značka, brand

značka, brand

Ex: Building a brand takes years of consistent effort and delivering on promises to customers .
hype
[Podstatné jméno]

exaggerated promotion meant to attract attention or excitement

humbuk, přehánění

humbuk, přehánění

Ex: The brand ’s success was fueled by hype and advertising .
slogan
[Podstatné jméno]

a short memorable phrase that is used in advertising to draw people's attention toward something

slogan, heslo

slogan, heslo

Ex: The environmental groupslogan " Save the Earth , One Step at a Time " resonated deeply with the public during their campaign .
logo
[Podstatné jméno]

a symbol or design used to represent a company or organization

logo, značka

logo, značka

Ex: They printed logo on all their marketing materials to make sure people noticed it .
advertisement
[Podstatné jméno]

any movie, picture, note, etc. designed to promote products or services to the public

inzerát, reklama

inzerát, reklama

Ex: The government released advertisement about the importance of vaccinations .
trailer
[Podstatné jméno]

a selection from different parts of a movie, TV series, games, etc. shown before they become available to the public

upoutávka, trailer

upoutávka, trailer

Ex: Audiences eagerly watched trailer to get a sneak peek of the upcoming romantic comedy .
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