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Le livre Total English - Intermédiaire Supérieur - Unité 10 - Leçon 2

Ici, vous trouverez le vocabulaire de l'Unité 10 - Leçon 2 du manuel Total English Upper-Intermediate, comme "bande-annonce", "persuasion", "battage", etc.

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Total English - Upper-intermediate
persuasion

the process or act of persuading someone to do or believe something particular

persuasion

persuasion

Ex: Effective persuasion requires strong communication skills. 
advertising

the activity or profession of making commercial announcements to promote a product or service

publicité

publicité

Ex: Successful advertising helps brands attract more customers. 
marketing

the act or process of selling or advertising a product or service, usually including market research

marketing

marketing

Ex: Successful marketing requires understanding customer needs. 
commercial break

a pause in a television or radio program during which advertisements or commercials are shown

pause publicitaire, interruption publicitaire

pause publicitaire, interruption publicitaire

Ex: I usually grab a snack during the commercial break. 
target market

a specific group of consumers or customers that a business or organization aims to reach and serve with its products or services

marché cible, public cible

marché cible, public cible

Ex: Their target market includes fitness enthusiasts and athletes. 
brand
brand
[nom]

the name that a particular product or service is identified with

marque

marque

Ex: Apple is known for its innovative products and strong brand identity worldwide. 
hype
hype
[nom]

exaggerated promotion meant to attract attention or excitement

battage médiatique, publicité exagérée

battage médiatique, publicité exagérée

Ex: The movie didn’t live up to the hype surrounding it. 
slogan
slogan
[nom]

a short memorable phrase that is used in advertising to draw people's attention toward something

slogan

slogan

Ex: The company's slogan "Just Do It" became synonymous with their brand, inspiring millions of athletes worldwide. 
logo
logo
[nom]

a symbol or design used to represent a company or organization

logo, emblème

logo, emblème

Ex: The company's new logo features a bold design with vibrant colors that stand out. 
advertisement

any movie, picture, note, etc. designed to promote products or services to the public

publicité

publicité

Ex: I saw an interesting advertisement about a new Italian restaurant in town. 
trailer
trailer
[nom]

a selection from different parts of a movie, TV series, games, etc. shown before they become available to the public

bande-annonce

bande-annonce

Ex: The studio released a second trailer with more footage from the film. 
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