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Le livre Total English - Intermédiaire Supérieur - Unité 10 - Leçon 2

Vous trouverez ici le vocabulaire de l'Unité 10 - Leçon 2 du manuel de cours Total English Upper-Intermediate, tel que "bande-annonce", "persuasion", "hype", etc.

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Total English - Upper-intermediate

the process or act of persuading someone to do or believe something particular

persuasion

persuasion

the activity or profession of making commercial announcements to promote a product or service

publicité

publicité

Ex: Many businesses rely on advertising to increase sales .

the act or process of selling or advertising a product or service, usually including market research

marketing

marketing

a pause in a television or radio program during which advertisements or commercials are shown

pause commerciale, interruption publicitaire

pause commerciale, interruption publicitaire

a specific group of consumers or customers that a business or organization aims to reach and serve with its products or services

marché cible, public cible

marché cible, public cible

brand
[nom]

the name that a particular product or service is identified with

marque

marque

hype
[nom]

exaggerated promotion meant to attract attention or excitement

battage, hype

battage, hype

Ex: The brand ’s success was fueled by hype and advertising .
slogan
[nom]

a short memorable phrase that is used in advertising to draw people's attention toward something

slogan

slogan

logo
[nom]

a symbol or design used to represent a company or organization

logo, emblème

logo, emblème

any movie, picture, note, etc. designed to promote products or services to the public

publicité

publicité

Ex: The government released advertisement about the importance of vaccinations .
trailer
[nom]

a selection from different parts of a movie, TV series, games, etc. shown before they become available to the public

bande-annonce

bande-annonce

Le livre Total English - Intermédiaire Supérieur
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