Le livre Total English - Intermédiaire Supérieur - Unité 10 - Leçon 2
Vous trouverez ici le vocabulaire de l'Unité 10 - Leçon 2 du manuel de cours Total English Upper-Intermediate, tel que "bande-annonce", "persuasion", "hype", etc.
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the process or act of persuading someone to do or believe something particular

persuasion
the activity or profession of making commercial announcements to promote a product or service

publicité
the act or process of selling or advertising a product or service, usually including market research

marketing
a pause in a television or radio program during which advertisements or commercials are shown

pause commerciale, interruption publicitaire
a specific group of consumers or customers that a business or organization aims to reach and serve with its products or services

marché cible, public cible
exaggerated promotion meant to attract attention or excitement

battage, hype
a short memorable phrase that is used in advertising to draw people's attention toward something

slogan
any movie, picture, note, etc. designed to promote products or services to the public

publicité
a selection from different parts of a movie, TV series, games, etc. shown before they become available to the public

bande-annonce
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