Le livre Total English - Intermédiaire Supérieur - Unité 10 - Leçon 2

the process or act of persuading someone to do or believe something particular

persuasion

the activity or profession of making commercial announcements to promote a product or service

publicité

the act or process of selling or advertising a product or service, usually including market research

marketing

a pause in a television or radio program during which advertisements or commercials are shown

pause publicitaire, interruption publicitaire

a specific group of consumers or customers that a business or organization aims to reach and serve with its products or services

marché cible, cible de marché

the name that a particular product or service is identified with

marque

the excessive or exaggerated promotion or publicity of a product, event, or idea, often with the goal of generating excitement or anticipation among consumers or the public

promotion exagérée, bruit médiatique

a short memorable phrase that is used in advertising to draw people's attention toward something

slogan

a symbol or design used to represent a company or organization

logo, symbole

any movie, picture, note, etc. designed to promote products or services to the public

publicité

a selection from different parts of a movie, TV series, games, etc. shown before they become available to the public

bande-annonce