Le livre Total English - Intermédiaire Supérieur - Unité 10 - Leçon 2

Ici, vous trouverez le vocabulaire de l'Unité 10 - Leçon 2 du manuel Total English Upper-Intermediate, comme "bande-annonce", "persuasion", "battage", etc.

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persuasion

[nom]

the process or act of persuading someone to do or believe something particular

persuasion

Ex: Political leaders often use persuasion to gain public support .Les dirigeants politiques utilisent souvent la **persuasion** pour obtenir le soutien du public.

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advertising

[nom]

the activity or profession of making commercial announcements to promote a product or service

Ex: Many businesses rely on targeted advertising to increase sales.De nombreuses entreprises dépendent de la **publicité** ciblée pour augmenter leurs ventes.

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marketing

[nom]

the act or process of selling or advertising a product or service, usually including market research

marketing

Ex: The team analyzed data to improve their marketing campaign.L'équipe a analysé les données pour améliorer leur campagne de **marketing**.

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commercial break

[nom]

a pause in a television or radio program during which advertisements or commercials are shown

pause publicitaire, interruption publicitaire

Ex: As soon as the commercial break started , she rushed to grab a drink .

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target market

[nom]

a specific group of consumers or customers that a business or organization aims to reach and serve with its products or services

marché cible, public cible

Ex: Luxury brands often have a high-income target market.Les marques de luxe ont souvent un **marché cible** à revenu élevé.

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brand

[nom]

the name that a particular product or service is identified with

marque

Ex: Building a reputable brand takes years of consistent effort and delivering on promises to customers .Construire une **marque** de renom prend des années d'efforts constants et de respect des promesses faites aux clients.

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hype

[nom]

exaggerated promotion meant to attract attention or excitement

battage médiatique, publicité exagérée

Ex: The brand ’s success was fueled by clever hype and advertising .Le succès de la marque a été alimenté par un **battage médiatique** intelligent et de la publicité.

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slogan

[nom]

a short memorable phrase that is used in advertising to draw people's attention toward something

slogan

Ex: The environmental group 's slogan " Save the Earth , One Step at a Time " resonated deeply with the public during their campaign .Le **slogan** du groupe environnemental "Sauvez la Terre, Un Pas à la Fois" a profondément résonné avec le public pendant leur campagne.

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logo

[nom]

a symbol or design used to represent a company or organization

logo, emblème

Ex: They printed the logo on all their marketing materials to make sure people noticed it .

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[nom]

any movie, picture, note, etc. designed to promote products or services to the public

Ex: The government released an advertisement about the importance of vaccinations .Le gouvernement a publié une **publicité** sur l'importance des vaccinations.

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trailer

[nom]

a selection from different parts of a movie, TV series, games, etc. shown before they become available to the public

bande-annonce

Ex: Audiences eagerly watched the trailer to get a sneak peek of the upcoming romantic comedy .Le public a regardé avec impatience la **bande-annonce** pour avoir un aperçu de la nouvelle comédie romantique à venir.

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Le livre Total English - Intermédiaire Supérieur - Unité 10 - Leçon 2