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Total English - Upper-intermediate - Unit 10 - Lesson 2

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Total English - Upper-intermediate
persuasion
[noun]
the process or act of persuading someone to do or believe something particular
daily words
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advertising
[noun]
the activity or profession of making commercial announcements to promote a product or service
daily words
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marketing
[noun]
the act or process of selling or advertising a product or service, usually including market research
daily words
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commercial break
[noun]
a pause in a television or radio program during which advertisements or commercials are shown
daily words
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target market
[noun]
a specific group of consumers or customers that a business or organization aims to reach and serve with its products or services
daily words
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brand
[noun]
the name that a particular product or service is identified with
daily words
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hype
[noun]
the excessive or exaggerated promotion or publicity of a product, event, or idea, often with the goal of generating excitement or anticipation among consumers or the public
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slogan
[noun]
a short memorable phrase that is used in advertising to draw people's attention toward something
daily words
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logo
[noun]
a symbol or design used to represent a company or organization
daily words
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advertisement
[noun]
any movie, picture, note, etc. designed to promote products or services to the public
daily words
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trailer
[noun]
a selection from different parts of a movie, TV series, games, etc. shown before they become available to the public
daily words
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