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Total English - Upper-intermediate - Unit 10 - Lesson 2

Here you will find the vocabulary from Unit 10 - Lesson 2 in the Total English Upper-Intermediate coursebook, such as "trailer", "persuasion", "hype", etc.

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Total English - Upper-intermediate

the process or act of persuading someone to do or believe something particular

Ex: Political leaders often persuasion to gain public support .
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the activity or profession of making commercial announcements to promote a product or service

Ex: Many businesses rely on advertising to increase sales .
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marketing
[noun]

the act or process of selling or advertising a product or service, usually including market research

Ex: Social media has become a key tool in marketing.
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a pause in a television or radio program during which advertisements or commercials are shown

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a specific group of consumers or customers that a business or organization aims to reach and serve with its products or services

Ex: Luxury brands often have a target market.
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brand
[noun]

the name that a particular product or service is identified with

Ex: Building a brand takes years of consistent effort and delivering on promises to customers .
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hype
[noun]

exaggerated promotion meant to attract attention or excitement

Ex: The brand ’s success was fueled by hype and advertising .
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slogan
[noun]

a short memorable phrase that is used in advertising to draw people's attention toward something

Ex: The environmental groupslogan " Save the Earth , One Step at a Time " resonated deeply with the public during their campaign .
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logo
[noun]

a symbol or design used to represent a company or organization

Ex: They printed logo on all their marketing materials to make sure people noticed it .
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any movie, picture, note, etc. designed to promote products or services to the public

Ex: The government released advertisement about the importance of vaccinations .
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trailer
[noun]

a selection from different parts of a movie, TV series, games, etc. shown before they become available to the public

Ex: Audiences eagerly watched trailer to get a sneak peek of the upcoming romantic comedy .
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