Total English - Upper-intermediate - Unit 10 - Lesson 2

Here you will find the vocabulary from Unit 10 - Lesson 2 in the Total English Upper-Intermediate coursebook, such as "trailer", "persuasion", "hype", etc.

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persuasion [noun]

the process or act of persuading someone to do or believe something particular

Ex: Advertising relies heavily on psychological persuasion .

advertising [noun]

the activity or profession of making commercial announcements to promote a product or service

Ex: Without effective advertising , new products struggle to gain recognition .

marketing [noun]

the act or process of selling or advertising a product or service, usually including market research

Ex: Her job involves designing marketing strategies for new products .

commercial break [noun]

a pause in a television or radio program during which advertisements or commercials are shown

Ex: The show was interrupted by a commercial break right after the exciting moment .

target market [noun]

a specific group of consumers or customers that a business or organization aims to reach and serve with its products or services

Ex: With teenagers as their target market , the brand focused on social media ads .

brand [noun]

the name that a particular product or service is identified with

Ex: As a luxury brand , Rolex commands a premium price for its watches .

hype [noun]

exaggerated promotion meant to attract attention or excitement

Ex: Despite the hype , the event was disappointing .

slogan [noun]

a short memorable phrase that is used in advertising to draw people's attention toward something

Ex: The marketing team spent weeks brainstorming the perfect slogan to capture the essence of their new product .

logo [noun]

a symbol or design used to represent a company or organization

Ex: Every time I see that logo , I think of quality and reliability .

advertisement [noun]

any movie, picture, note, etc. designed to promote products or services to the public

Ex: She saw an advertisement for a job vacancy in the local newspaper .

trailer [noun]

a selection from different parts of a movie, TV series, games, etc. shown before they become available to the public

Ex: After watching the trailer , she could n't wait to see the film and learn more about the intriguing storyline .

Total English - Upper-intermediate
Unit 1 - Lesson 1	Unit 1 - Lesson 2	Unit 1 - Lesson 3	Unit 1 - Vocabulary
Unit 1 - Reference - Part 1	Unit 1 - Reference - Part 2	Unit 2 - Lesson 1	Unit 2 - Lesson 2
Unit 2 - Lesson 3	Unit 2 - Vocabulary	Unit 2 - Reference	Unit 3 - Lesson 1
Unit 3 - Lesson 2	Unit 3 - Lesson 3	Unit 3 - Vocabulary	Unit 3 - Reference
Unit 4 - Lesson 1	Unit 4 - Lesson 2	Unit 4 - Lesson 3	Unit 4 - Vocabulary
Unit 4 - Reference	Unit 5 - Lesson 1	Unit 5 - Lesson 2	Unit 5 - Lesson 3
Unit 5 - Vocabulary	Unit 5 - Communication	Unit 5 - Reference - Part 1	Unit 5 - Reference - Part 2
Unit 6 - Lesson 1	Unit 6 - Lesson 3	Unit 6 - Vocabulary	Unit 6 - Reference
Unit 7 - Lesson 1	Unit 7 - Lesson 2	Unit 7 - Lesson 3	Unit 7 - Vocabulary
Unit 7 - Reference - Part 1	Unit 7 - Reference - Part 2	Unit 8 - Lesson 1	Unit 8 - Lesson 2
Unit 8 - Vocabulary	Unit 8 - Reference	Unit 9 - Lesson 1	Unit 9 - Lesson 2
Unit 9 - Vocabulary	Unit 9 - Reference	Unit 10 - Lesson 2	Unit 10 - Lesson 3
Unit 10 - Vocabulary	Unit 10 - Reference