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Total English - Upper-intermediate - Unit 10 - Lesson 2

Here you will find the vocabulary from Unit 10 - Lesson 2 in the Total English Upper-Intermediate coursebook, such as "trailer", "persuasion", "hype", etc.

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Total English - Upper-intermediate
persuasion

the process or act of persuading someone to do or believe something particular

[noun]
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advertising

the activity or profession of making commercial announcements to promote a product or service

[noun]
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marketing

the act or process of selling or advertising a product or service, usually including market research

[noun]
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commercial break

a pause in a television or radio program during which advertisements or commercials are shown

[noun]
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target market

a specific group of consumers or customers that a business or organization aims to reach and serve with its products or services

[noun]
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brand

the name that a particular product or service is identified with

[noun]
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hype

the excessive or exaggerated promotion or publicity of a product, event, or idea, often with the goal of generating excitement or anticipation among consumers or the public

[noun]
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slogan

a short memorable phrase that is used in advertising to draw people's attention toward something

[noun]
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logo

a symbol or design used to represent a company or organization

[noun]
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advertisement

any movie, picture, note, etc. designed to promote products or services to the public

[noun]
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trailer

a selection from different parts of a movie, TV series, games, etc. shown before they become available to the public

[noun]
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