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Total English - Upper-intermediate - Unit 10 - Lesson 2

Here you will find the vocabulary from Unit 10 - Lesson 2 in the Total English Upper-Intermediate coursebook, such as "trailer", "persuasion", "hype", etc.

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Total English - Upper-intermediate
persuasion

the process or act of persuading someone to do or believe something particular

Ex: Effective persuasion requires strong communication skills. 
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advertising

the activity or profession of making commercial announcements to promote a product or service

Ex: Successful advertising helps brands attract more customers. 
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marketing
marketing
[noun]

the act or process of selling or advertising a product or service, usually including market research

Ex: Successful marketing requires understanding customer needs. 
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commercial break

a pause in a television or radio program during which advertisements or commercials are shown

Ex: I usually grab a snack during the commercial break. 
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target market

a specific group of consumers or customers that a business or organization aims to reach and serve with its products or services

Ex: Their target market includes fitness enthusiasts and athletes. 
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brand
brand
[noun]

the name that a particular product or service is identified with

Ex: Apple is known for its innovative products and strong brand identity worldwide. 
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hype
hype
[noun]

exaggerated promotion meant to attract attention or excitement

Ex: The movie didn’t live up to the hype surrounding it. 
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slogan
slogan
[noun]

a short memorable phrase that is used in advertising to draw people's attention toward something

Ex: The company's slogan "Just Do It" became synonymous with their brand, inspiring millions of athletes worldwide. 
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logo
logo
[noun]

a symbol or design used to represent a company or organization

Ex: The company's new logo features a bold design with vibrant colors that stand out. 
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advertisement

any movie, picture, note, etc. designed to promote products or services to the public

Ex: I saw an interesting advertisement about a new Italian restaurant in town. 
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trailer
trailer
[noun]

a selection from different parts of a movie, TV series, games, etc. shown before they become available to the public

Ex: The studio released a second trailer with more footage from the film. 
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